Social media success: How to keep your strategy human
Our world is more of a digital world than ever before, but thanks to social media, it is also a world that is far more connected and involved. This strange paradox of connecting with millions of people worldwide through the Internet yet seeing less people face-to-face has resulted in a few problems for social media business strategies, the most important of which is to stay human. This problem is more of a symptom of the emphasis on online business than anything els
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Francois Muscat to give digital marketing course at Econet in Zimbabwe
Francois Muscat, internet marketing consultant and area representative at WSI, will be presenting a two day digital marketing course at Econet in Zimbabwe. During this two day course, delegates will learn everything about online reputation management, social media marketing, LinkedIN networking and digital marketing. “The two day course is aimed at marketing executives, PR managers, business owners as well as sales representatives and sales managers who want to st
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Your copywriting skills will increase social media engagement: Here’s how
Although there are significant differences between copywriting strategies and social media strategies, there are a few ways to help integrate them with one another – increasing both strategies in terms of engagement potential. While content copywriting is more formal, informative and detailed, social media writing is more conversational and invites responses more openly. Here’s what you should do if you want to unite the strengths of each strategy: Use both to
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Landing Page Design Tips: 5 Do’s, 5 Don’ts
Designing a great landing page can be a challenging task even for a professional in the field of web design. These pages are important because they are the first page a visitor to a site will see when they click on a link from a social media platform, article or blog post. Online, first impressions really count, so you want your landing pages to be attractive and informative to keep people on your website. Here are five Do’s and Don’ts for landing page design: D
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More improvements for Facebook – New #hashtag support
For the social media generation, the hashtag is nothing new. For quite some time now, hashtags have brought together users and sharers from different platforms for literally a million reasons. People use hashtags for things like big sports games, like football or rugby (e.g. #Superugby or #UCL) and global happenings like elections and celebrity crime scandals. Big social networking sites like Twitter, Instagram and Tumblr use hashtags, and this has proven an effecti
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Here’s why web designers should get ready for retina
Even though retina displays are mainly on Apple devices like the iPhone 5, MacBooks and the new iPads, we think that everyone in the web design industry should get to grips with this new technology. Here’s why: It just looks better. Colours are more intense and shapes are sharper, simply because a retina display has more pixels per inch than any other display. This makes it perfect for today’s technology, especially tablets and smart phones that rely on zooming
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Great news for social media marketers: Twitter now features keyword targeting in timelines
Prior to this, social media marketing strategies were focussed on using Promoted Tweets based on user data that didn’t take advantage of the very thing that users turn to Twitter for: real-time updates and conversation. Because of the very time-sensitive nature of conversations and content on Twitter, the Promoted Tweets often didn’t reach relevant targets effectively or connect seamlessly with the latest trending topics. Thanks to this new feature, all that is
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Keeping the creative juices flowing: 5 copywriting tips
Trying to keep up a steady flow of creative ideas for copywriting projects can become a difficult task when you hit a block, even when you’re part of a team. Usually, someone in your group will come up with a concept that breaks you out of your writer’s block, but when you’re all stuck it can become a stressful problem – especially when there are deadlines to be met. Here’s what to do if your team is facing a creative block: Do something else. Anything el
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Measuring Organic Traffic: What your Website Analytics say about your SEO Activities
Website analytics is the process of measuring how your website is ranking on search engines and what traffic it is experiencing. Free programmes like Google Analytics are essential for providing real, measurable statistics on how well your website is performing, what people are typing in to find you, and (most importantly) how you can improve your website where it is not performing optimally. Breaking down website analytics: From queries to bounce rates and click-th
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Brands are including Instagram into their Social Media and it’s good for business!
Have you been wondering why the internet has been swarming with filtered hipster-style images on platforms like Facebook and Twitter? That’s because people are no longer posting direct images from these social networks but pretty, tweaked and perfected pictures from Instagram. Facebook provides a platform to connect and banter with friends, Twitter gives you 140 characters to speak your mind but with Instagram a picture is worth a thousand words. Instagram has ove
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