A content marketing guide to off and on-page SEO

A content marketing guide to off and on-page SEO

SEO (search engine optimisation) is all about adapting your digital marketing strategies to make them more relevant for Google. When you’ve got the right combination of off-page and on-page SEO strategies, you are more likely to achieve top results in Google. Here’s a quick run-down of off-page and on-page SEO strategies: On-page SEO strategies On-page SEO strategies refer to all the things you can do on your articles, website and blog posts to improve your sear

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Two pitfalls of responsive web design

Two pitfalls of responsive web design

When it comes to responsive web design, the focus is on creating a great, snappy user experience. The goal is to make it easy for your website visitors to do business with you / research your business online and your website needs to be intuitive to achieve this. Responsive web design, however, isn’t without its challenges. Here are two common challenges that we’ve come across and solutions on how you can address this: Hiding content One of the key aspects of re

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Getting your employees to be your social media evangelists

Getting your employees to be your social media evangelists

If you’re not American Airways, FNB, McDonalds, an acclaimed comedian or parody account, it can be hard to build a huge following on social media. People aren’t on social media to hear your stale PR pitch day after day, so you need intriguing content and a worthwhile brand to attract hundreds and thousands of loyal followers. The days when we had to convince people to use social media for business purposes are over and many people have already either embraced th

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Does your content marketing match your sales funnel?

Does your content marketing match your sales funnel?

Blogs and pictures and videos are great – but at the end of the day, they need to serve a purpose. Some people might be interested in creating an army of a following, establishing themselves as an industry authority or taking on Justin Bieber as one of the top people to follow on Instagram. But most of us are executing a content marketing strategy in order to increase our bottom lines. One thing people fail to take into consideration is the type of content various

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How SnapScan and mobile payments are changing the marketing landscape

How SnapScan and mobile payments are changing the marketing landscape

In the past, transferring money to a different country was a huge problem (and for some bankers it still is). Besides the hassles involved in paying people overseas if for some arbitrary reason you don’t have a credit card or PayPal, this could never be done with total security from a cell phone. On 15 July, however, a U.K. based payments firm called World First launched a mobile app that enables users to make currency transfers from a portable device. “With the

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Designing a website that works on different platforms and browsers

Designing a website that works on different platforms and browsers

Remember back in the day when websites had the cheek to tell you their site was the “best viewed in Internet Explorer”?  With all the planning, money and effort, you would be a fool to turn away any website visitor because their browser or platform doesn’t really work well with your site layout (and trust us – nobody is changing their browser or down-grading their phone to be able to search your site). Today, you need to make sure your web design is complet

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New, rising social media networks to get in on fast

New, rising social media networks to get in on fast

One of the best ways to grow your online following is to stay on top of social media trends – but not only trends, also rising social media networks. Whether you’re an internet marketer or a business owner, imagine what it would be like to say that you were one of the first people to create a profile on Twitter and Facebook. Not only does this give you bragging rights, but it puts you in the ideal position of being able to invite your existing customers and foll

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Where to repurpose your content

Where to repurpose your content

We’ve written about the pains and strife involved in getting your blogs out there. You create a candle-lit, calendar-inscribed event out of writing a blog post (because we know this doesn’t happen during the day when the phone is ringing and clients are breathing down your neck), you’ve shared it on social media and you’ve even gone to the effort of finding a relevant picture because you read that your “content needs visuals”. So now what? If you’re cr

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The psychology behind a successful digital marketing strategy

The psychology behind a successful digital marketing strategy

Believe it or not, but digital marketing is much more than quirky creative types using the latest apps, technologies and platform to pump out marketing messages for a brand. Besides being unique and figuring out the ideal way to target your ideal customers online, you need to figure out how to appeal to a few very specific psychological needs, such as: Gaming, competing, winning Gamification is a huge part of successful digital strategies. Earning points, badges and

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Why you don’t want a simple web design

Why you don’t want a simple web design

One thing we hear from almost all of our clients is that they want a simple web design. “First and foremost, it needs to be simple” – usually followed by other synonyms such as “fresh” and “crisp”. Then we explain to them why they don’t. Now don’t get us wrong, we know that by “simple”, you actually mean easy to use, easy to navigate and definitely not cluttered. The reason why we say you don’t want a simple web design is because a lot goes i

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