Ace your copywriting interview
An interview is an inevitable hurdle everyone has to jump to get their ideal copywriting job. As such it is essential that you are well prepared for you interview, know what to expect, and feel confident about your work and the work the job might require you to perform. Interviews give your prospective employer a lasting impression and can certainly determine whether you get the job you want or not. To ace your copywriting interview follow these easy tips: Anticipa
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WSI is gearing up for IFE 2012
The International Franchising and Entrepreneurs Expo 2012 is kicking off tomorrow at the Sandton Convention Centre. Our team are setting up and getting everything in order to meet all the visitors at IFE 2012. The event is aimed at encouraging the development of small business and entrepreneurship. Visitors will have the opportunity to chat to franchisors and compare the concepts and business opportunities on offer. WSI will be there to educate South Africans about
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Do you have a social media manager?
Why are many businesses failing with their social media marketing campaigns? In my opinion, social media marketing is very important, but many businesses are still failing to get it right. One of the main reasons businesses are failing with their social media campaign is because they don’t have the right person or team to use their selected social media channels at a personal level. In all essence, people don’t like to interact with a logo, personality l
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Using LinkedIn answers to increase your connections
Everywhere you look online you will see internet marketing agencies promoting LinkedIn for social media marketing. LinkedIn is a professional social network and it is very different to the other popular social media channels. Once you create your profile on LinkedIn, what do you do on this network that everyone is talking about? The first thing you must understand about LinkedIn is that it is not very different from real-time face to face networking. At a network ev
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Three tips for keeping up to date on web design
Web design is constantly changing and developing as technology, user preferences and the uses of the internet change. As a web designer it is therefore essential that you are able to keep up to date on these changes and not fall behind the times! Here are three tips for keeping up to date on web design: Making use of the mobile web: with mobile phone usage spreading faster than wildfire and mobile technology developing at a rapid pace, it’s essential that you tak
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Facebook Marketing: Different Types of Strategies
Facebook has become one of, if not the greatest social networking site in the world. Social media marketing strategies which do not take this into account and take full advantage of its opportunities are missing out. There are a bunch of different things you can do if you plan on including Facebook into your marketing strategy. These are the top ways to use Facebook to market your small business: Facebook Pages: The first thing you need to do is create a customised
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WSI will be at the International Franchise & Entrepreneurs Expo 2012
WSI Internet Marketing will be exhibiting at IFE 2012, the biggest franchise expo in Africa. The International Franchise & Entrepreneurs Expo (IFE) 2012 will be held at the Sandton Convention Centre in Johannesburg, Gauteng on 17-19 May. Now in its 20th year, the IFE expo is the official exhibition of the Franchise Association of Southern Africa (FASA). Over the years the show has become renowned for showcasing quality franchising opportunities for entrepreneuri
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Optimise your web graphics and images for a better visitor experience
Images speak louder than words and often illustrate the point far better than pages of copy. But large files and incompatible formats can make for lengthy download times – something that frustrates people and could get them to leave your website. Despite improvements in networks and internet connectivity, there are still some at the mercy of very slow connections (e.g. dial-up) and those accessing sites from mobile phones. There are a few important guidelines to
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Which social media channels do you use?
Social media marketing can almost be found everywhere on the web can it can be a bit confusing for a small business owner to start using social media to increase their brand awareness. Most of the time people are only focusing on one or two social media channels such as Twitter and Facebook because they are the biggest. There are thousands of social media channels available that you can use and while you won’t be able to use them all effectively, which ones ar
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How to blog successfully
Blogging can be a very rewarding experience if you are writing about something you are passionate about. Successful blogs often acts as a source of income for their blog writers, and many people start or shape their careers around the blogs they have started. If you are interested in getting involved in the wonderful world of blogging, read these steps on how to blog successfully: Set up your blog: the first step to blogging is setting up an account with a b
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