Yahoo takes the social media plunge and buys Tumblr

Posted by Zoe Ngombane on May 23, 2013 in Blogging, Social Networking

Yahoo, the former Internet giant, has been at the bottom of the world wide web food chain for a while now, scraping for visitors with lesser known sites and depending on their die-hard users to keep them even a little bit relevant. Enter Marissa Mayer, the newly appointed CEO who is determined to turn the bad situation with Yahoo around by introducing social media to the family. In the time she has headed Yahoo, and among all the many internal and external chan

What is responsive web design and why is it important?

Posted by Marelise da Silva on May 22, 2013 in Website Design

Web design is an ever-evolving industry and it’s comprised of much more than simply setting up a website. If you want your website to stand a chance against the intense competition that’s out there, it’s necessary to stay up to date with the latest in website trends and with what consumers want from websites. Think about your website as your most valuable piece of online real estate – you want to keep it up to code, updated and ensure that it’s always in t

Dove makes waves in social media with new campaign

Posted by Francois Muscat on May 21, 2013 in Social Media Marketing

Dove’s new video made waves in social media recently when it became one of the top viral videos on Youtube – not an easy feat for an ad, competing with the likes of Korean pop star Psy. But Dove managed to pull it off with a video that is emotionally moving and did what we all want our content to do – spark conversation. The background Dove’s video features a former forensic artist from California doing something he had never quite done before. The scene fea

Mapping your Digital: What guidance does a Competitor Analysis offer Digital Marketing?

Posted by Francois Muscat on May 20, 2013 in Digital Media Marketing

Whether you have an existing internet marketing strategy or you’re only moving online now, a competitor analysis can change the entire direction you want to take. While this may seem like a huge upheaval, it’s vital that you know exactly what your competitors are doing before you make decisions regarding how you’re going to spend your money online. The important thing about any digital marketing strategy – whether it’s creating a paid search advertising ca

Creating a professional online business video [Infographic]

Posted by Louisa Korkie on May 17, 2013 in Articles, Online Reputation Management

A well thought out professional video can go a long way in establishing your online reputation. In under 3 minutes you can give a potential customer a snapshot of what your value proposition is. However a poor quality, or poorly edited video can do more harm than damage. It is estimated that 20% of online viewers will click away within the first 10 seconds. That means that you need to ensure that your video is attention grabbing and interesting. YouTube is one of th

Three major components necessary for successful copywriting

Posted by Marianna Muscat on May 16, 2013 in Copywriting

You might think that copywriting is just about writing, but while the ability to create meaningful content is a key component of being a copywriter, there are a few other necessary components that all need to come together in order to create a successful copywriting strategy. There are many elements to take into account as a copywriter, such as which platforms you’ll be using, the audience you’ll be speaking to, what the competition is doing and more. Creating a

Blackberry to bring their popular BBM service to iPhone and Android

Posted by Zoe Ngombane on May 15, 2013 in Articles

Research In Motion (RIM) will be launching BlackBerry Messenger (BBM) on Android and iPhone. The announcement was made yesterday during the BlackBerry Live 2013 conference in Orlando, Florida. iPhone and Android users are going to be able to download this service for free and hop on the crazed BBM bandwagon. Twitter and Facebook are abuzz with the news and excitement over the long-awaited (maybe dreaded by some) integration. There are debates on whether the whole th

The latest web design trends for a high-performing website

Posted by Marelise da Silva on May 15, 2013 in Website Design

The latest trends in web design have emerged out of the need to create websites that are user-friendly, mobile-friendly and have a strong focus on branding. Business owners and organisations should always stay abreast of the latest web design trends because a website is one’s most valuable piece of online real estate. With millions of people surfing the Internet on a daily basis and the competition being fiercer now than ever before, it’s necessary to constantly

Important questions you need to ask before establishing your social media presence

Posted by Francois Muscat on May 14, 2013 in Social Media Marketing

Ready to get your company started on social media? It’s important to establish a social media presence as a way to promote your company, connect with your audiences and advertise yourself, but jumping in head first without a clear idea of what you want to accomplish can result in social media pages that aren’t effective. Many companies create social media pages that quickly lose steam; you may find that the content isn’t as interesting as it could be, the page

PPC Should speak to your target market, not just your bidding budget

Posted by Francois Muscat on May 13, 2013 in PPC

Marketing managers usually have to get approval for the PPC (Pay-Per-Click) campaigns they want to run – which means giving the cold, hard figures to their boss. Even if you’re the business owner (and the decision maker), deciding how much you’re prepared to spend on a monthly basis is a huge part of kick-starting your paid search advertising campaign. There is, however, one thing that’s even more important than your bidding budget – and that’s choosing