WSI Simply Social

The internet viewing public has changed and shifted to social media and trust based social networks and channels. Business marketing is following this new trend. You can find millions of conversations happening every day through various social media channels. This is all done by a highly involved

Make social networks part of your marketing strategy. Social Networks like LinkedIn, Facebook and Twitter needs to be part of your internet marketing strategies for your business. Traffic and personal connections from these Web 2.0 tools are just to big to ignore. There’s thousands of social n

Reports in the past has shown that 80-90% of all new business websites and blogs will fail to yield successful results. What is even more frightening is that most of these websites could succeed if planned and executed correctly. Why do these new websites fail? What goes wrong? Find below a couple

I just landed in Atlanta this morning at 07h15 after a 17 hour flight on route to San Antonio to deliver Digital Marketing training on the 9-10 February for local WSI Internet Consultants. Luckily the flight was empty and I had 3 seats to myself, so a quick sleeping tablet to knock me out was in ord

On the 24th February I will be conducting a training session for all WSI Internet Consultants in South Africa. We have a great turnout and will be meeting at the The Helderfontein Conference centre in Midrand We will be covering: How to conduct an online competitor analysis Preparing a cost effect

If you are in the process of starting up a blog for your business or developing a blog, the most basic answer you should ask yourself is “What topics should I write about?” Marketing with your blog (Social Media), requires that you always write content that your clients/customers will fi

In the last couple of years, almost everything has changed in marketing. Traditional marketing with print yellow pages and newspapers is no longer effective. Yet most small companies have failed to convert to website and internet marketing according to a study done by Webvisible and Nielson in 200

Blogging is a two level marketing strategy. With a business blog, by writing unique informative blog posts you can reach a group of interested readers that traditional marketing and your website couldn’t reach. With a blog you can generate a tremendous number of valid backlinks to your websit

Most online business have one common need and that is to get more targeted traffic to their website.  More traffic = more sales and business leads. The web is also one of the primary advertising mediums for most home based businesses. You might have a great looking website with all the bells and wh

Many people are confused because there are two phrases in the Internet Marketing community working together and they are often used interchangeably.  They are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). There is a big difference between SEO and SEM.  SEM (Search Engine Mark