The key to content marketing is understanding your audience

The key to content marketing is understanding your audience

Want to make sure your content marketing strategy is a success? Then you need to understand your audience. Seth Godin famously defines the ideal customer as a person who wants your product and has the ability to pay for it. Some of the most successful content marketing strategies zone in on only one subject or topic and focus on becoming the thought leaders, the ultimate go-to person, for information, advice and How To’s on the topic. Think of Copyblogger’s webs

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Mobile app analytics tools can track your app’s performance

Mobile app analytics tools can track your app’s performance

Gone are the days when website development teams could focus on building apps and websites that worked on desktop computers. Today, we’re creating robust apps that work on everything from tablets and iPads to small screen cell phones. If you have a mobile app, it’s worth your while to use an analytics tool that shows you how users are engaging and using your app. Here are a few mobile app analytics tool you can use: Tapstream: Tapstream is a free mobile analytic

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Building a company LinkedIn marketing plan – where to start?

Building a company LinkedIn marketing plan – where to start?

Social media marketing is different on LinkedIn. As the largest business networking site, it’s worth your while to spend some time planning your LinkedIn marketing strategy, your goals and how you’re going to set out to achieve your goals. Before you kick-start the project, here are some things you need to do: Commit to a long-term plan LinkedIn can’t be the flavour of the month – you need to make a long-term commitment. This means actively engaging on the s

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Are you monitoring your brand on Twitter? Read these digital marketing tips

Are you monitoring your brand on Twitter? Read these digital marketing tips

Social media marketing is all about engaging with your online community. If you’re posting content on social media, you better have a monitoring system or tool in place that allows you to monitor what people are saying with you and how they are engaging with your content. According to econsultancy.com, 66.7% of all brand mentions on social media happens on Twitter, making it vital for you to keep track of what’s being said.  Here are a few ways to monitor your

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The top four reasons why content marketing should be part of your digital strategy

The top four reasons why content marketing should be part of your digital strategy

Everyone’s digital marketing strategies look different. Content marketing, however, should be a part of everyone’s strategy. While certain platforms (such as Instagram and Pinterest) work better with certain types of businesses and industry, virtually anyone can benefit from a solid content marketing plan. Here are the top four reasons to invest in content marketing: Drive new leads While PPC can give you immediate results, the ads disappear once your daily bu

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Web app analytics tools you need to know about

Web app analytics tools you need to know about

The website development needs of clients have changed a lot over the past few years. In the past, we were focusing on flash designs and shopping cart integration features, but today a lot of the more forward-thinking companies are investing in web apps. If you have a web app, you need to track how it’s performing. There’s no way to know where your strategy needs tweaking if you’re tracking the analytics on your app. Here are few web app analytics tools that we

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New changes on LinkedIn

New changes on LinkedIn

When it comes to social media marketing, people tend to get hyped up about Facebook ad strategies and new platforms like Vimeo and SnapChat. I’ve found LinkedIn to be one of the most effective business networking tools though. While changes in social media sites such as Facebook and Twitter are pretty common, LinkedIn’s changes are usually more few and far between (but usually have a greater impact). One of the recent changes on LinkedIn is the sleeker home page

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Digital marketing insights: Why YouTube is only second to Google as a search engine

Digital marketing insights: Why YouTube is only second to Google as a search engine

In the past, search engine optimisation was all about optimising your content (and by that, we mean written content). Today, content refers to such a variety of media, including infographics, pictures, vimeo clips and of course videos. In less than a decade, YouTube has become the second largest search engine. Google is still the largest, but YouTube is miles before Yahoo and Bing, processing over 3 billion searches each month. In 2006, Google bought YouTube for USD

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Your social media marketing guide to Google+

Your social media marketing guide to Google+

There are a variety of platforms you can use for your social media marketing plan. Google+, however, seems harder to get into (when compared to how quickly people start using Facebook and Twitter). If you’re using Google+, there are a few things you can do to make sure you’re using it professionally: Create a vanity URL With Facebook, you can create a custom URL (www.facebook.com/yourname) instead of sticking to a long URL filled with characters and numbers. Unf

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A content marketing guide to off and on-page SEO

A content marketing guide to off and on-page SEO

SEO (search engine optimisation) is all about adapting your digital marketing strategies to make them more relevant for Google. When you’ve got the right combination of off-page and on-page SEO strategies, you are more likely to achieve top results in Google. Here’s a quick run-down of off-page and on-page SEO strategies: On-page SEO strategies On-page SEO strategies refer to all the things you can do on your articles, website and blog posts to improve your sear

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