LinkedIn Stats for South Africa – 2011
LinkedIn has now grown to over 135 million members worldwide since inception. We did some research on what the stats look like for South Africa and put together this infographic. If you were a sceptic about using LinkedIn before, do these stats change your mind at all?
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SOPA – this is what happened
A new bill that was proposed for legislation in the US caused a worldwide debate over copyright issues and access to information. The Stop Online Piracy Act or SOPA was approved by the Senate Judiciary committee and was expected to be passed when Congress returns to the capital in this year, but after a massive campaign by internet services, Congress decided to indefinitely postpone the bill on 21 January. SOPA was proposed by a Texan politician Lamar Smith and it h
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Facebook vs Google+ at the Web 2.0 conference
Web 3.0 is fast approaching and some people are still being left behind on the Web 2.0 topic. This conference has been set up to give virtually anyone – from pro digital marketer to new people in the industry – an idea of how to start using the internet to work for you (and to tell everyone what they should be planning for in the nearby future). The conference is organised and hosted by Alpha Omega Events and will be held on the 6th, 7th and 8th of March at Empe
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Effective SEO Copywriting
The difficulty of SEO Copywriting is in writing pieces that are interesting, informative and search engine friendly. It is important to have a good understanding of how search engines work in order to effectively use the correct keywords and information and optimize your copy. 5 Tips for effective SEO Copywriting There are a few factors that need to be considered when it comes to SEO Copywriting. Follow these tips to get the best results: Keyword density. It is imp
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Why you need a social media marketing strategy
Social media marketing is becoming a standard with most internet marketing strategies. The real-time nature of social media helps businesses with their marketing efforts and it also helps to build credibility and brand recognition. The same as with any other SEM and SEO campaigns, it takes a proper social media marketing strategy to get the best results, especially if you have strong competitors. Many organizations are investing in various social media marketing s
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The definition and characteristics of social media
There are thousands of articles and blog posts describing the actual definition of social media marketing (SMM) online. Many internet marketers are still broadcasting that social media is the next big thing and even though it might all seem new to you, it has been around for a while. When you mention social media to most people, the first thing that they usually think about is Facebook and Twitter. If you think that social media only consists of those two channels (
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Four web design tips to remember
Designing and launching a new website can be a lot of fun, but also very nerve wracking, especially when you are new to web design. If you keep these four tips in mind, however, you will find that designing and launching your website is one of the easiest things ever. 1. Set clear web design goals Planning is very important and it is imperative that you have clear goals for your website. Do you want it to generate sales? Or do you just want to create an informat
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How much is your social network fans worth?
A couple of years ago when users and marketers were still trying to figure out and understand how “social media marketing” will be impacting them, did they really think it is going to turn out this way? After that you found those same people in conference rooms spread around the world, saying things like “Ok…we have a LinkedIn profile and a Facebook account. Now what?”. After many discussions, these people decided that the best thing to
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Content management systems make web design easy
Creating a website from scratch using HTML and CSS coding is all good and well for the experts or those people that have time, but for newbies to the web design world or people without a lot of time, a content management system (CMS) can make a huge difference. A CMS is a programme that helps you create, organise, store and link all the elements (pictures, pages, sounds, etc) of a website – without having to fiddle with any actual coding. Free CMS are available on
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Google personalises search results and gets the industry all hot and bothered
On 10 January, Google announced a few tweaks to its search engine that will give users more personalized results. These tweaks mean that you will be seeing more personalised content – whether it’s comments from people you follow on the web or information right from your social media accounts, instead of thousands of search results that may (or may not) be applicable to what you were looking for. This is all part of Google’s ultimate goal: knowing enough about
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