Is livecasting the next move on social media for your business?

Is livecasting the next move on social media for your business?

Livecasting is a term used to describe streaming videos live on your company’s social media sites to allow your subscribers to see what’s happening in real time. Companies can also allow viewers to interact with the hosts of the video, submit comments or ask questions in order to make it interactive and it works to create a dialogue between the company and its customers. Livecasting is an excellent tool for a wide range of businesses and can be used for anything

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TED: The most effective way of getting your message out there via social media

TED: The most effective way of getting your message out there via social media

TED (Technology, Education, Design) began in 1984, far away from the world of social media, as a conference designed to bring industry leaders together to discuss fascinating ideas. In 2014, TED is as successful as ever and, with the help of social media, the conference is able to reach people around the world and share its speakers’ talks with millions of viewers. Via its Facebook, Twitter and YouTube pages, TED shares links, videos, information and more about ea

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Products and Services are being removed from LinkedIn Company Pages – What do you do now?

Products and Services are being removed from LinkedIn Company Pages – What do you do now?

by Rob Thomas Recognised as an expert in ‘social selling’ reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe.Rob is also co-author on one of Amazon’s top sellers Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing – wsiuk.so/DigitalMinds In this blog, featured on his LinkedIn, UK-based WSI Internet Consultant, Rob Thomas writes about imminent demise of t

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Why your growing business needs to know about the social media platform BranchOut

Why your growing business needs to know about the social media platform BranchOut

BranchOut is a social media app used through Facebook that allows you to professionally network, recruit employees and build relationships with influencers and leaders in your industry. BranchOut’s mission is to connect the world’s professionals – and for people in any sector, it’s a valuable tool that can help you discover and create relationships, business connections and even find employees who are a perfect fit for your company. Using social media ap

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Geo-targeting for events: Why your company needs social media platforms like Plancast

Geo-targeting for events: Why your company needs social media platforms like Plancast

Geo-targeting is a process by which your company delivers different information via social media to different website users based on their geographic location. If you’re a company that regularly hosts promotional parties or events in different locations, it’s a waste of time to send out the same information to people who live all throughout the country. In addition to wasting valuable time and resources, you run the risk of losing the attention of website users

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What do social media professionals do and how can it benefit your company?

What do social media professionals do and how can it benefit your company?

You may have heard about social media professionals before, but perhaps you are unsure about what exactly it is they do or why they are an important part of almost every company’s operations. In our current business environment, competition is now fiercer than ever and more and more companies are turning to social media as a way to spread their message and reach out to new customers around the world. Social media pros at WSI are responsible for a variety of tasks,

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WSI’s Free Webinar: Get on the Same Page as Google with Adaptive SEO

WSI’s Free Webinar: Get on the Same Page as Google with Adaptive SEO

By Eric Cook, WSI – MI, U.S.A A peek into the crystal ball will tell you that “Adaptive” is definitely the future of SEO. With Google constantly refining its search algorithms in order to deliver better results to its users, SEO has had a complete makeover from what it was back in 2010. At WSI we are very excited about the positive impact Adaptive SEO will have in the digital marketing world as well as for your business. Better yet, we’re gea

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How to create a value-adding web design

How to create a value-adding web design

Your website is more than the online face of your company – it’s a portal from your customers directly to your brand. Web design, therefore, plays a vital role in developing the credibility and trust necessary for consumers to feel comfortable purchasing your products and services. At WSI, our team of industry-leading specialists develop websites specifically aimed at adding value to a brand And here’s how we do it: Get simple: People are initially drawn to t

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Want to improve your website? Invest in professional copywriting services

Want to improve your website? Invest in professional copywriting services

When you think about building and designing an excellent website, copywriting probably isn’t the first thing that comes to mind. But a website that has compelling content is more likely to turn a visitor into a customer, especially if the website is user-friendly, easy to navigate and contains all of the information the visitor is looking for. At WSI we have a team of professional copywriters who will work with you to develop attention-grabbing content. How can gr

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Is crowdfunding the future? We review the effects of the social media giant Kickstarter

Is crowdfunding the future? We review the effects of the social media giant Kickstarter

Kickstarter is an online-based crowdfunding website that allows start-ups, seed businesses and other unfunded business ideas to solicit financial support from the entire internet. Each Kickstarter page is easily shareable via social media and people can easily search the Kickstarter website for products and services they want to fund. How has Kickstarter changed today’s business environment? It’s changed the way we think about money entirely. In the past, the b

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