Getting your employees to be your social media evangelists

Getting your employees to be your social media evangelists

If you’re not American Airways, FNB, McDonalds, an acclaimed comedian or parody account, it can be hard to build a huge following on social media. People aren’t on social media to hear your stale PR pitch day after day, so you need intriguing content and a worthwhile brand to attract hundreds and thousands of loyal followers. The days when we had to convince people to use social media for business purposes are over and many people have already either embraced th

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How SnapScan and mobile payments are changing the marketing landscape

How SnapScan and mobile payments are changing the marketing landscape

In the past, transferring money to a different country was a huge problem (and for some bankers it still is). Besides the hassles involved in paying people overseas if for some arbitrary reason you don’t have a credit card or PayPal, this could never be done with total security from a cell phone. On 15 July, however, a U.K. based payments firm called World First launched a mobile app that enables users to make currency transfers from a portable device. “With the

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New, rising social media networks to get in on fast

New, rising social media networks to get in on fast

One of the best ways to grow your online following is to stay on top of social media trends – but not only trends, also rising social media networks. Whether you’re an internet marketer or a business owner, imagine what it would be like to say that you were one of the first people to create a profile on Twitter and Facebook. Not only does this give you bragging rights, but it puts you in the ideal position of being able to invite your existing customers and foll

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The psychology behind a successful digital marketing strategy

The psychology behind a successful digital marketing strategy

Believe it or not, but digital marketing is much more than quirky creative types using the latest apps, technologies and platform to pump out marketing messages for a brand. Besides being unique and figuring out the ideal way to target your ideal customers online, you need to figure out how to appeal to a few very specific psychological needs, such as: Gaming, competing, winning Gamification is a huge part of successful digital strategies. Earning points, badges and

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Is your Pinterest page stale? Online marketing tips for businesses

Is your Pinterest page stale? Online marketing tips for businesses

Did your Pinterest marketing strategy start off with a bang and suddenly come to a halt? There may be some basic problems with the layout of your page (or it could be that your entire strategy needs a reboot). Read these tips to keep your Pinterest marketing strategy fresh: Brand your page Don’t use your personal name or picture for your company’s Pinterest page. Make sure your logo and company name are at the top of your Pinterest profile so that people know wh

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Social media marketing tips: How to use Twitter hashtags effectively

Social media marketing tips: How to use Twitter hashtags effectively

Twitter is a great place to network, chat and spread your content. If you’ve got a social media marketing plan that includes Twitter, then it’s worth your while to use hashtags to your advantage. Hashtags are usually a word or phrase preceded by a pound sign. When you click on the phrase, all the other tweets with the same hashtag will appear. This allows Twitter users to follow a conversation about a certain topic of interest. Here are a few things to keep in m

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Marketing on Pinterest when you don’t have a “visual business”

Marketing on Pinterest when you don’t have a “visual business”

Not only is Pinterest a cost-effective marketing channel, it’s also highly effective. New research shows that 69% of online users who visit Pinterest have a clear intention of purchasing products. This is very different from other types of content production (seeing as many people surf the web for information, not to be sold to). One of the biggest differences between Pinterest and other social media networks like Twitter and Facebook, is how people connect. With

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Why is your business not on Groupon?

Why is your business not on Groupon?

Groupon is a great way to introduce your product or service to the market and create online brand awareness.  The goal of Groupon’s website and e-mail marketing campaigns is to entice thousands of customers with a “deal of the day”. Groupon’s marketing is quite smart, seeing as deals are marketed in such a way that consumers feel it costs them more money “not” to purchase the deal. How Groupon entices customers We all know what it feels

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How to go about announcing your new blog

How to go about announcing your new blog

Blogging is one of the best ways to channel online traffic directly to your website. There are many reasons to create a blog for your company, such as: An easy way to announce new appointments in your company Let your audience know about promotions and specials Create keyword-focused content for different niche audiences Use it as a platform to announce news within your industry or company While the benefits and uses of blogs are endless, it’s not always that st

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Marketers Association of Zimbabwe’s Brand of the Year

Marketers Association of Zimbabwe’s Brand of the Year

By Marketers Association of Zimbabwe A Superbrand is a brand that has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competition, which consciously or subconsciously customers want to recognise. The Superbrand status strengthens a brand’s position, adds prestige, spotlights the brand in a competitive market and positions the brand as a success model. Superbrand Phases Brand Databas

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