Marketers Association of Zimbabwe’s Brand of the Year

Marketers Association of Zimbabwe’s Brand of the Year

By Marketers Association of Zimbabwe A Superbrand is a brand that has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competition, which consciously or subconsciously customers want to recognise. The Superbrand status strengthens a brand’s position, adds prestige, spotlights the brand in a competitive market and positions the brand as a success model. Superbrand Phases Brand Databas

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WSI talks about the New Media Branding & Marketing Summit on Radio

The Business: New Media Marketing By Ballz Visual Radio  19 May 2014 This Summit addresses the shift from traditional marketing to inbound marketing, and strategies that marketing and communication managers, digital marketers and advertising team members’ ought to apply to ensure a Return on Investment, Brand Growth and Loyalty. We spoke to Francois Muscat Chief Executive Officer of WSI South Africa – We SImplify the Internet – a worldwide franchise

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Products and Services are being removed from LinkedIn Company Pages – What do you do now?

Products and Services are being removed from LinkedIn Company Pages – What do you do now?

by Rob Thomas Recognised as an expert in ‘social selling’ reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe.Rob is also co-author on one of Amazon’s top sellers Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing – wsiuk.so/DigitalMinds In this blog, featured on his LinkedIn, UK-based WSI Internet Consultant, Rob Thomas writes about imminent demise of t

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WSI’s Free Webinar: Get on the Same Page as Google with Adaptive SEO

WSI’s Free Webinar: Get on the Same Page as Google with Adaptive SEO

By Eric Cook, WSI – MI, U.S.A A peek into the crystal ball will tell you that “Adaptive” is definitely the future of SEO. With Google constantly refining its search algorithms in order to deliver better results to its users, SEO has had a complete makeover from what it was back in 2010. At WSI we are very excited about the positive impact Adaptive SEO will have in the digital marketing world as well as for your business. Better yet, we’re gea

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Francois Muscat speaks at the Financial Education and Inclusion Summit

Francois Muscat speaks at the Financial Education and Inclusion Summit

The Financial Education and Inclusion Summit, promptly titled Financial Education and Inclusion Summit – Taking Money Matters to Our Children is a two day event held in KwaZulu Natal this week over two days. It is an initiative of the Provincial Treasury and Members of the KZN Financial Literacy Association, triggered to help the youth of today to learn healthy money management habits and be better equipped to handle saving and investing as future adults. WSI OMS

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Web analytics tips: Monitor your success on Pinterest with Pinalytics

Web analytics tips: Monitor your success on Pinterest with Pinalytics

Pinterest is one of the latest social media successes to become a must-have tool for marketing your company online. Marketing your company online is critical now more than ever, and your strategy needs to incorporate marketing on mobile, optimising your website, content marketing, and social media like Pinterest to be effective. Want to measure the success of your campaign with web analytics? Here’s how to use Pinalytics for Pinterest. Firstly, would your business

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Did the copywriting expert you hired do a good job?

Did the copywriting expert you hired do a good job?

You knew from the beginning that you would need the help of a copywriting professional to get the copy for your website right and that is why you’ve hired one. The first draft was just sent to you, but after reading it, you’re not too sure if this is what you’re looking for. At the end of the day, it’s important to remember that you are the client and that if you’re not happy, you shouldn’t be afraid to say so. You’re the one paying, after all. If you

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Effective copywriting for web copy and blogs: The basic elements

Effective copywriting for web copy and blogs: The basic elements

There is no denying that a copywriting expert can do a lot for your company. Well-written and grammatically correct web copy and blogs will not only make you come across as professional, but will also be enjoyable to read, thereby giving your call to action a much better chance of hitting home and increasing your conversion rates. However, what exactly are the basic elements of effective blog-and-web copy? The elements that professional copywriters like WSI OMS ensu

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Why Selfies are so popular: The origin of the Selfie [Infographic]

Why Selfies are so popular: The origin of the Selfie [Infographic]

Selfies are everywhere: Instagram, Facebook, Vine… name the social network and the #Selfie will be there. The phenomenon has become so popular that the word was added to the Oxford English dictionary this year. What is a #Selfie you ask? We found this great infographic* on the definition and evolution of the Selfie: Explore more infographics like this one on the web’s largest information design community – Visually. Looking for more infographics

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Save time with this copywriting checklist

Save time with this copywriting checklist

These days employees are taking on more responsibilities and hours of the day never seem to be long enough. Spending time on copywriting activities is still one of the most important online marketing activities since you need to keep churning out constant and fresh new content. To develop a blog with a loyal following, you will need to stick to these simple four rules: Getting post ideas; Writing your blog post; Publish the post during the busiest internet-traffic

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