Where to repurpose your content

Where to repurpose your content

We’ve written about the pains and strife involved in getting your blogs out there. You create a candle-lit, calendar-inscribed event out of writing a blog post (because we know this doesn’t happen during the day when the phone is ringing and clients are breathing down your neck), you’ve shared it on social media and you’ve even gone to the effort of finding a relevant picture because you read that your “content needs visuals”. So now what? If you’re cr

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Growing your blog’s e-mail list

Growing your blog’s e-mail list

In our last post we explained why any blogger should consider creating an e-mail list. The answer is plain and simple and in retrospect it could’ve been summed up in one sentence: because more people will read what you’re writing about. Regardless, we didn’t give you all the tips you need about creating a winning content marketing strategy to make sure that people actually sign up to receive e-mails from you, so here are a few tips to make this happen: Give aw

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Why bloggers need to create an e-mail list

Why bloggers need to create an e-mail list

If you’re blogging your heart out and investing blood, sweat, tears and precious time creating blogs, then you obviously want them to be read. Posting a blog doesn’t magically make the post go viral and even sharing the blog post on social media doesn’t always give your blog the traction it needs (and deserves – as we just mentioned, these things take time). Creating an e-mail list for your blog is a must-have. If you’re sharing knowledge and opinions that

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Attack of the blog! – The art of breaking down barriers to communication on social media

Attack of the blog! – The art of breaking down barriers to communication on social media

Does your company hire someone to manage your company’s blogging and social media content, content marketing or social media campaign for you? If this is the case, then you need to utilise them correctly to get the maximum benefit for your business. Four reasons why your business needs to embrace social media: It’s the best way to get publicity Social media networks are ideal for listening to the latest buzz – something that can help you keep your finger on

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Social media insights: Blogging taxonomy and the benefits of blogging

Social media insights: Blogging taxonomy and the benefits of blogging

What is the bottom line when it comes to blogging and social media? Business blogs should/can/will makes your business grow! Blogs not only attract new visitors and customers to your site, but they also attract repeat visitors who continue to come back to the website for fresh content. Blogging also allows you to team up with people who already have an established audience that instantly attract readers. A few benefits of blogging: Save money – Professional busin

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Social media tips – Blogging for business!

Social media tips – Blogging for business!

Blogging on social media is a serious business – and a powerful tool used for online marketing. With blogging, you are able to reach out to your target audience on a global scale. Ten tips for blogging with purpose: Teach, don’t preach – Adopt an educator’s mentality to win trust and to educate consumers on new products and services. Converse and answer questions – Respond to any comments or questions posted on the blog as promptly as possible in an e

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How much money does Facebook, Google and Apple make per second? [Infogram]

How much money does Facebook, Google and Apple make per second? [Infogram]

The UK based money saving community, Happier, released an interactive infogram to graphically show how much money top earning tech companies earn per second. The tech companies included on the infogram include Blackberry, Facebook, Google, Amazon, Samsung and more. According to Happier’s stats Samsung is the highest earning company, earning approximately $6486 per second, while Apple earns $4540 per second. The infogram also has a counter next to each brand sh

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Guest blog: At some time in our lives we all need someone to talk to

Guest blog: At some time in our lives we all need someone to talk to

In my 10 years of operating my WSI franchise, I have been blessed to meet many of my fellow WSI Internet Consultants from around the world. Many of us may have experienced the tragic loss of a loved one and found it difficult to cope. Today I want to introduce a good friend of mine and fellow WSI consultant, Alan Tomkins from Scotland as he has a story that I feel is worth sharing with my network. – Francois Muscat Recently we had bereavement in our family.

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The blog economy: Why blogging is good for your business

The blog economy: Why blogging is good for your business

Blogging is no longer something that just a select few do in their spare time. It has become a major industry and a fundamental part of any good digital marketing strategy. If you are still not convinced that blogging is right for your business, take a look at some blogging stats 5 Reasons why you should consider blogging about your business 77% of internet users read blogs Your small business is more likely to generate leads if it has a good blog Consumers turn to

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EcoCash: An innovative mobile payment solution for Zimbabweans

I am really enjoying our two-day Digital Marketing Strategies workshop with the Econet team in Harare. We are training at Pandhari Lodge, which is a good venue for a large team. One of our exercises is to write a blog post and here is my assignment as an example of what can be written about Econet’s Mobile Payments solution that is called EcoCash. EcoCash is an innovative mobile payment solution that enables Econet customers to complete simple financial transact

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