The key to content marketing is understanding your audience

The key to content marketing is understanding your audience

Want to make sure your content marketing strategy is a success? Then you need to understand your audience. Seth Godin famously defines the ideal customer as a person who wants your product and has the ability to pay for it. Some of the most successful content marketing strategies zone in on only one subject or topic and focus on becoming the thought leaders, the ultimate go-to person, for information, advice and How To’s on the topic. Think of Copyblogger’s webs

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Mobile app analytics tools can track your app’s performance

Mobile app analytics tools can track your app’s performance

Gone are the days when website development teams could focus on building apps and websites that worked on desktop computers. Today, we’re creating robust apps that work on everything from tablets and iPads to small screen cell phones. If you have a mobile app, it’s worth your while to use an analytics tool that shows you how users are engaging and using your app. Here are a few mobile app analytics tool you can use: Tapstream: Tapstream is a free mobile analytic

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Building a company LinkedIn marketing plan – where to start?

Building a company LinkedIn marketing plan – where to start?

Social media marketing is different on LinkedIn. As the largest business networking site, it’s worth your while to spend some time planning your LinkedIn marketing strategy, your goals and how you’re going to set out to achieve your goals. Before you kick-start the project, here are some things you need to do: Commit to a long-term plan LinkedIn can’t be the flavour of the month – you need to make a long-term commitment. This means actively engaging on the s

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The top four reasons why content marketing should be part of your digital strategy

The top four reasons why content marketing should be part of your digital strategy

Everyone’s digital marketing strategies look different. Content marketing, however, should be a part of everyone’s strategy. While certain platforms (such as Instagram and Pinterest) work better with certain types of businesses and industry, virtually anyone can benefit from a solid content marketing plan. Here are the top four reasons to invest in content marketing: Drive new leads While PPC can give you immediate results, the ads disappear once your daily bu

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Web app analytics tools you need to know about

Web app analytics tools you need to know about

The website development needs of clients have changed a lot over the past few years. In the past, we were focusing on flash designs and shopping cart integration features, but today a lot of the more forward-thinking companies are investing in web apps. If you have a web app, you need to track how it’s performing. There’s no way to know where your strategy needs tweaking if you’re tracking the analytics on your app. Here are few web app analytics tools that we

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New changes on LinkedIn

New changes on LinkedIn

When it comes to social media marketing, people tend to get hyped up about Facebook ad strategies and new platforms like Vimeo and SnapChat. I’ve found LinkedIn to be one of the most effective business networking tools though. While changes in social media sites such as Facebook and Twitter are pretty common, LinkedIn’s changes are usually more few and far between (but usually have a greater impact). One of the recent changes on LinkedIn is the sleeker home page

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Does your content marketing match your sales funnel?

Does your content marketing match your sales funnel?

Blogs and pictures and videos are great – but at the end of the day, they need to serve a purpose. Some people might be interested in creating an army of a following, establishing themselves as an industry authority or taking on Justin Bieber as one of the top people to follow on Instagram. But most of us are executing a content marketing strategy in order to increase our bottom lines. One thing people fail to take into consideration is the type of content various

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Where to repurpose your content

Where to repurpose your content

We’ve written about the pains and strife involved in getting your blogs out there. You create a candle-lit, calendar-inscribed event out of writing a blog post (because we know this doesn’t happen during the day when the phone is ringing and clients are breathing down your neck), you’ve shared it on social media and you’ve even gone to the effort of finding a relevant picture because you read that your “content needs visuals”. So now what? If you’re cr

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Growing your blog’s e-mail list

Growing your blog’s e-mail list

In our last post we explained why any blogger should consider creating an e-mail list. The answer is plain and simple and in retrospect it could’ve been summed up in one sentence: because more people will read what you’re writing about. Regardless, we didn’t give you all the tips you need about creating a winning content marketing strategy to make sure that people actually sign up to receive e-mails from you, so here are a few tips to make this happen: Give aw

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Why bloggers need to create an e-mail list

Why bloggers need to create an e-mail list

If you’re blogging your heart out and investing blood, sweat, tears and precious time creating blogs, then you obviously want them to be read. Posting a blog doesn’t magically make the post go viral and even sharing the blog post on social media doesn’t always give your blog the traction it needs (and deserves – as we just mentioned, these things take time). Creating an e-mail list for your blog is a must-have. If you’re sharing knowledge and opinions that

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