The top four reasons why content marketing should be part of your digital strategy

The top four reasons why content marketing should be part of your digital strategy

Everyone’s digital marketing strategies look different. Content marketing, however, should be a part of everyone’s strategy. While certain platforms (such as Instagram and Pinterest) work better with certain types of businesses and industry, virtually anyone can benefit from a solid content marketing plan. Here are the top four reasons to invest in content marketing: Drive new leads While PPC can give you immediate results, the ads disappear once your daily bu

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Does your content marketing match your sales funnel?

Does your content marketing match your sales funnel?

Blogs and pictures and videos are great – but at the end of the day, they need to serve a purpose. Some people might be interested in creating an army of a following, establishing themselves as an industry authority or taking on Justin Bieber as one of the top people to follow on Instagram. But most of us are executing a content marketing strategy in order to increase our bottom lines. One thing people fail to take into consideration is the type of content various

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Where to repurpose your content

Where to repurpose your content

We’ve written about the pains and strife involved in getting your blogs out there. You create a candle-lit, calendar-inscribed event out of writing a blog post (because we know this doesn’t happen during the day when the phone is ringing and clients are breathing down your neck), you’ve shared it on social media and you’ve even gone to the effort of finding a relevant picture because you read that your “content needs visuals”. So now what? If you’re cr

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Growing your blog’s e-mail list

Growing your blog’s e-mail list

In our last post we explained why any blogger should consider creating an e-mail list. The answer is plain and simple and in retrospect it could’ve been summed up in one sentence: because more people will read what you’re writing about. Regardless, we didn’t give you all the tips you need about creating a winning content marketing strategy to make sure that people actually sign up to receive e-mails from you, so here are a few tips to make this happen: Give aw

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Why bloggers need to create an e-mail list

Why bloggers need to create an e-mail list

If you’re blogging your heart out and investing blood, sweat, tears and precious time creating blogs, then you obviously want them to be read. Posting a blog doesn’t magically make the post go viral and even sharing the blog post on social media doesn’t always give your blog the traction it needs (and deserves – as we just mentioned, these things take time). Creating an e-mail list for your blog is a must-have. If you’re sharing knowledge and opinions that

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Copywriting services clarified! This is as good as it gets!

Copywriting services clarified! This is as good as it gets!

We live in an age where content is king – and copywriting services will help you create current, engaging content that will put you ahead of the competition. Business owners make use of copywriting services to persuade someone to buy a product or to influence their beliefs. If you need your website to be re-written or if you are in need of a blog, a press release or a company profile, then you need the copywriting services of WSI. Your website content needs to

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Digital Marketing Predictions: What does 2014 have in store?

Digital Marketing Predictions: What does 2014 have in store?

As we officially get into the swing of things this new year, it is important to look ahead and see what to expect and follow to make 2014 a great digital marketing year. 2013 has definitely set the bar high with the rising popularity of flat design, responsive design and visual optimisation, to name a few. No doubt these trends will still be very prominent in the year to come but what else can your business do to make the most of its digital marketing strategy? It l

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Content marketing insights: Evergreen content and why you need it

Content marketing insights: Evergreen content and why you need it

To maintain a healthy online content marketing footprint it is vital to remember not to neglect evergreen content. Most marketing managers have come to realise this but, as it is with most things that are worth the time and effort, it can be a lot trickier than it sounds. If you’re not already a pro it’s probably better to consult an expert like WSI OMS, here’s a short list of the most frequently encountered pitfalls and how to avoid them. 1.    The first

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How multicultural content marketing can grow your business

How multicultural content marketing can grow your business

Multicultural content marketing is always a good idea if you want to reach a wide scope of people and on a more personal level. People are always more likely to respond to something when they feel that they are being spoken to directly, and the best way to do this is to acknowledge their unique cultural traits. It also tells people on a subconscious level that you understand who they are and that you are therefore more likely to meet their needs when it comes to the

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Content marketing insights: Evergreen content and why you need it

Content marketing insights: Evergreen content and why you need it

To maintain a healthy online content marketing footprint it is vital to remember not to neglect evergreen content. Most marketing managers have come to realise this but, as it is with most things that are worth the time and effort, it can be a lot trickier than it sounds. If you’re not already a pro it’s probably better to consult an expert like WSI OMS, here’s a short list of the most frequently encountered pitfalls and how to avoid them. 1.    The first

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