The psychology behind a successful digital marketing strategy

The psychology behind a successful digital marketing strategy

Believe it or not, but digital marketing is much more than quirky creative types using the latest apps, technologies and platform to pump out marketing messages for a brand. Besides being unique and figuring out the ideal way to target your ideal customers online, you need to figure out how to appeal to a few very specific psychological needs, such as: Gaming, competing, winning Gamification is a huge part of successful digital strategies. Earning points, badges and

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Marketers Association of Zimbabwe’s Brand of the Year

Marketers Association of Zimbabwe’s Brand of the Year

By Marketers Association of Zimbabwe A Superbrand is a brand that has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competition, which consciously or subconsciously customers want to recognise. The Superbrand status strengthens a brand’s position, adds prestige, spotlights the brand in a competitive market and positions the brand as a success model. Superbrand Phases Brand Databas

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WSI talks about the New Media Branding & Marketing Summit on Radio

The Business: New Media Marketing By Ballz Visual Radio  19 May 2014 This Summit addresses the shift from traditional marketing to inbound marketing, and strategies that marketing and communication managers, digital marketers and advertising team members’ ought to apply to ensure a Return on Investment, Brand Growth and Loyalty. We spoke to Francois Muscat Chief Executive Officer of WSI South Africa – We SImplify the Internet – a worldwide franchise

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Why is your business not on Groupon?

Why is your business not on Groupon?

Groupon is the key to establishing brand awareness.  The principle of Groupon is to entice thousands of customers with a “deal of the day.”  Marketing through Groupon is done in such a way that consumers feel it costs them more money “not” to purchase the deal. We all know what it feels like to want something that is not within our budget. When something you desire suddenly becomes available at half the price, you’re going to jump at

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How SlideShare increases engagement

How SlideShare increases engagement

SlideShare is an online sharing tool that allows you to publicly host PowerPoint presentations, OpenOffice presentations, infographics and PDF documents and more on your own website. It is a valuable tool for businesses that want to host important presentations, keynote speeches, annual reports and other documents because it’s easily accessible, easy to use and can be easily found by people looking for related content. But how does it increase engagement? SlideSh

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Digital Marketing Predictions: What does 2014 have in store?

Digital Marketing Predictions: What does 2014 have in store?

As we officially get into the swing of things this new year, it is important to look ahead and see what to expect and follow to make 2014 a great digital marketing year. 2013 has definitely set the bar high with the rising popularity of flat design, responsive design and visual optimisation, to name a few. No doubt these trends will still be very prominent in the year to come but what else can your business do to make the most of its digital marketing strategy? It l

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How to use video effectively in your digital marketing strategy

How to use video effectively in your digital marketing strategy

A digital marketing strategy without videos is like bringing knives to a gunfight. Chances are you will always lose to the rival company who has made videos an intricate part of their digital marketing campaign. Numerous studies have proven that videos are not only great attention grabbers, but also tend to keep people’s attention a lot longer than large volumes of text. We live in a predominantly visual society, meaning that people want to see who you are and wha

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Francois Muscat to present at the WSI-Axon Smartcamp in Lagos

Francois Muscat to present at the WSI-Axon Smartcamp in Lagos

WSI OMS‘s Francois Muscat will be in Lagos, Nigeria this week to present on Digital Marketing. The event is being hosted by WSI-Axon, a Nigerian WSI franchise based in the country’s capital. Muscat will be joined by Michael Monaghan, director of WSI Digital Marketing and Krista LaRiviere, the CEO of gShift labs. The theme of the Smartcamp is “Propel your brand, harnessing Digital Media Strategy”. Attendees have the opportunity to learn more a

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Buzz off SEO, here comes Hummingbird

Buzz off SEO, here comes Hummingbird

At the end of September, Google announced that the latest updates to its SEO algorithms – namely “Hummingbird” – had been live for a few weeks. While this algorithm impacted a whopping 90% of search queries, many marketers were surprised that the visible impact wasn’t as big as expected (it was much less significant than the Penguin update in 2012, for example). After a lot of heated debate, many digital experts and SEO fanatics have concluded that the

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Web designers: Referral programmes can help your website build a following

Web designers: Referral programmes can help your website build a following

Internet based referral programs can be an extremely beneficial component of a digital marketing strategy for any web design or web design company. Because designing a great website involves so many different elements and areas of expertise, it is almost impossible to find one person who excels at all of them: there are not many people out there who are equally good at graphic design, copywriting, programming and web-page design as well as fantastic market analysts,

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