Getting your employees to be your social media evangelists

Getting your employees to be your social media evangelists

If you’re not American Airways, FNB, McDonalds, an acclaimed comedian or parody account, it can be hard to build a huge following on social media. People aren’t on social media to hear your stale PR pitch day after day, so you need intriguing content and a worthwhile brand to attract hundreds and thousands of loyal followers. The days when we had to convince people to use social media for business purposes are over and many people have already either embraced th

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How SnapScan and mobile payments are changing the marketing landscape

How SnapScan and mobile payments are changing the marketing landscape

In the past, transferring money to a different country was a huge problem (and for some bankers it still is). Besides the hassles involved in paying people overseas if for some arbitrary reason you don’t have a credit card or PayPal, this could never be done with total security from a cell phone. On 15 July, however, a U.K. based payments firm called World First launched a mobile app that enables users to make currency transfers from a portable device. “With the

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Why is your business not on Groupon?

Why is your business not on Groupon?

Groupon is a great way to introduce your product or service to the market and create online brand awareness.  The goal of Groupon’s website and e-mail marketing campaigns is to entice thousands of customers with a “deal of the day”. Groupon’s marketing is quite smart, seeing as deals are marketed in such a way that consumers feel it costs them more money “not” to purchase the deal. How Groupon entices customers We all know what it feels

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Why is online video marketing effective?

Why is online video marketing effective?

Video marketing is successful for one simple reason, we as humans are programmed to respond to other humans. “Moving images grabs our attention,” says Susan Weinschenk, a speaker and consultant for brands such as Amazon and Disney. We tell you how your business can benefit from video marketing and the five social networking sites you should not neglect. Reduces advertising costs Gone are the days when you would have to pay thousands in advertising fees o

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Business Digital Training – Say no to the online lead-generation nightmare!

Business Digital Training – Say no to the online lead-generation nightmare!

Most leading business are looking at ways to build their online brand. In fact many businesses are prioritising their online strategy because people are spending more and more time online. If you find the idea of online marketing a bit daunting, you are not alone. Even people with years of sales experience get anxious about generating online leads. The digital era can be incredibly scary for people that grew up without the Internet. However, the digital era is here

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Six reasons why I love strategising and planning

Six reasons why I love strategising and planning

After more than 3 decades working first in direct marketing strategic marketing, analytics and finally digital marketing, I know how exhilarating it can be when a plan comes together. Well thought out strategy that drives the execution of a plan to the ultimate benefit of the company. This culmination proves that    targeted relevant messages culminate in increased sales and profitability allowing a substantial return on investment to be achieved. It is the ult

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The Path to Online Marketing Success [Infographic]

The Path to Online Marketing Success [Infographic]

Small Business Saturday will be taking place this weekend on 24 November. It is an American shopping “holiday” that happens annually on the weekend following Thanksgiving. Shoppers are encouraged to visit local business and support small brick and mortar establishments. The concept was initially publisized online through social media, advertising and PR. This concept is fitting for South Africa as well as many people are choosing to support independent 

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The buzz regarding content curation

The buzz regarding content curation

One internet marketing buzzword that’s still spinning the rounds and has become quite popular in the last couple of months is content curation. Online you will find a couple of  content curation tools that you can use that makes it easy for everyone to start with content curation. Are you using Google Reader or any other RSS reader and when you see something interested you share it with your network? That is also part of content curation. No doubt you have se

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How to make your internet marketing campaign go viral

How to make your internet marketing campaign go viral

If you are into internet marketing, one of the hardest things to do online is making your content and message go viral. Did you know that you don’t have to get your message in front of the eyes of everyone to make it go viral? All that is required is that the right people sees it. If your message gets infront of one person that is influential online and they like it, then there is a very good chance that it can go viral. If one influential person likes your co

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Online branding for internet marketing

Online branding for internet marketing

Branding online is one of the most important things you should do when you have established your company. Making a name online for yourself and your brand is so much more than promoting your company on flyers and banner ads. You have to build your credibility and reputation online. Online branding and internet marketing works hand in hand. In this digital age we are living in, people are moving towards more pull marketing than push marketing. Push marketing means yo

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