Why is your business not on Groupon?

Why is your business not on Groupon?

Groupon is a great way to introduce your product or service to the market and create online brand awareness.  The goal of Groupon’s website and e-mail marketing campaigns is to entice thousands of customers with a “deal of the day”. Groupon’s marketing is quite smart, seeing as deals are marketed in such a way that consumers feel it costs them more money “not” to purchase the deal. How Groupon entices customers We all know what it feels

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Social media tips: how to deal with negative feedback

Social media tips: how to deal with negative feedback

Here are some social media tips for companies whose social media campaigns have received negative feedback: First off, the worst thing you can do is to ignore negative feedback and just have the comments that fall into this category removed from your website or Facebook page. Rather see it as constructive criticism, gather as much information as you can on the problem and then implement change. Keep people informed of your progress and remember to let them know when

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The secret to a successful About Us page

The secret to a successful About Us page

Online reputation management is all about building trust and authority online. Whether you’re blogging, tweeting, uploading videos or trying to push products into an online shopping cart – at one point or another, people are going to click back to your website (and eventually your About Us page) to check who you are and decide whether you’re a reputable company or not. Your About Us page is a great way to convince website visitors that you are worthy of their

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Creating a professional online business video [Infographic]

Creating a professional online business video [Infographic]

A well thought out professional video can go a long way in establishing your online reputation. In under 3 minutes you can give a potential customer a snapshot of what your value proposition is. However a poor quality, or poorly edited video can do more harm than damage. It is estimated that 20% of online viewers will click away within the first 10 seconds. That means that you need to ensure that your video is attention grabbing and interesting. YouTube is one of th

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Online Transparency is the new route to Customer Trust

Online Transparency is the new route to Customer Trust

Online reputation management isn’t only about managing negative comments on review websites and social media. A huge part of ORM is ensuring that your customers are able to trust you. One of the ways to achieve this is by being completely transparent. Consumers trust their peers According to the twice yearly Neilsen Global Online Consumer Survey of over 25,000 consumers from 50 countries, people trust their peers more than they trust information from brands and co

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Monitoring Online Reputation: Google wants quality referrals as proof

Monitoring Online Reputation:  Google wants quality referrals as proof

What does online reputation monitoring really entail? Some people have built entire careers from this field of digital marketing and quite a few companies have created advanced software that will help you monitor your presence online. Online reputation monitoring generally refers to keeping tabs on what’s being said about you online. While having a dedicated staff member (or expensive software, for that matter) sounds grand – it’s not really necessary for each

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Are you ignoring your online reputation?

Are you ignoring your online reputation?

One of the worst things you can do on the web is ignoring your clients on the social web. Even if your clients post negative comments about your business such as poor customer service or complaints about your services or products, you should never ignore what is being said about you online. Any business whether they are operating offline or online that doesn’t take customer complaints seriously is telling its clients that they are really not that important. It

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Repairing your digital reputation

Repairing your digital reputation

If your company is good and honest, misconduct and accusations online can very quickly damage your digital reputation and this can influence how people view your business. If there are negative comments about your company online, there are steps you can take to minimize the overall damage and help you prevent and respond accordingly when it happens. Various internet marketing and social media marketing strategies can be applied to minimize the effect of negative com

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The importance of your digital reputation

The importance of your digital reputation

Blogging and social media is busy changing our world and how we do business online. Your digital reputation is your credibility in cyberspace and how people see you. It is crucial  that businesses monitor what is being said about them online as conversations happen even without your participation. Your digital reputation can be made or lost in a few minutes – with only 140 characters (Twitter).  Just as powerful, positive stories of good customer service can

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Repairing your damaged reputation online

You will find quite a few complaint websites with high rankings such as the South African local one hellopeter.com on the world wide web. Complaints placed on these trusted sites usually ranks very high on the organic Google search results for your brand, company name and even the names of your key executives. These days, upset clients have easy access to review anyone and they can even set up a blog for free to express their feelings to the world. This is a

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