A content marketing guide to off and on-page SEO

A content marketing guide to off and on-page SEO

SEO (search engine optimisation) is all about adapting your digital marketing strategies to make them more relevant for Google. When you’ve got the right combination of off-page and on-page SEO strategies, you are more likely to achieve top results in Google. Here’s a quick run-down of off-page and on-page SEO strategies: On-page SEO strategies On-page SEO strategies refer to all the things you can do on your articles, website and blog posts to improve your sear

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WSI’s Free Webinar: Get on the Same Page as Google with Adaptive SEO

WSI’s Free Webinar: Get on the Same Page as Google with Adaptive SEO

By Eric Cook, WSI – MI, U.S.A A peek into the crystal ball will tell you that “Adaptive” is definitely the future of SEO. With Google constantly refining its search algorithms in order to deliver better results to its users, SEO has had a complete makeover from what it was back in 2010. At WSI we are very excited about the positive impact Adaptive SEO will have in the digital marketing world as well as for your business. Better yet, we’re gea

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What you should know this week: Breaking news from Google Analytics, Facebook, Twitter and more

What you should know this week: Breaking news from Google Analytics, Facebook, Twitter and more

This has been a busy week on social media with news developments from all the major players. If you haven’t heard, Twitter listed yesterday after months of speculation. In case you haven’t been keeping up with developments in the digital marketing world, here are our top stories of the week: 1. Google Analytics ads a Speed Suggestions report Google is trying to speed up the internet, and they are taking it seriously. Google Analytics is now offering a sp

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Should you get ready for AdWords Enhanced Campaigns? SEO experts say yes!

Should you get ready for AdWords Enhanced Campaigns? SEO experts say yes!

Google’s AdWords Enhanced Campaigns offer some amazing new tools that can help your company’s online marketing campaign. However, SEO experts agree that not making use of these tools or using them incorrectly could result in your competitors gaining the upper hand. At the end of the day, to make sure you stay a step ahead of your competitors, it’s always better to enlist the help of a reputable internet marketing company like WSI OMS, but for those of you who

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SEO tips on understanding AdWords Enhanced Campaigns

SEO tips on understanding AdWords Enhanced Campaigns

There is no denying that Google’s AdWords Enhanced Campaigns offers some of the best new SEO tools available for online marketing purposes, but if you are not an IT genius that keeps up to date with the latest developments, understanding what they are and how to utilize them correctly can be tricky. It is therefore advisable to get in contact with experts like WSI who know all there is to know when it comes to AdWords Enhanced Campaigns. They will ensure that all

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5 SEO tools you need to know about

5 SEO tools you need to know about

When it comes to Search Engine Optimisation, the game is always changing. Search engines like Google, Yahoo! and Bing are always updating their algorithms, which means that digital marketers need to continuously innovate and find new ways to get (and maintain) their clients’ search engine rankings. We’ve gathered some useful tools that you will need for your SEO strategy:      Research tools There’s no way your SEO strategy will work if you’re not spen

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Modern Website Design: Structure Meets SEO Meets Rankings

Modern Website Design: Structure Meets SEO Meets Rankings

One of the top priorities of every web designer should be that their website design will impact positively on SEO rankings. It’s not enough to build a functional and attractive website and then sit and wait for people to find your company – you have to know how your target audience is going to search for you and then make sure that you’ll be there in the top ranking spots when the look for your products or services. By creating a website that combines the stru

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Has Google Penguin 2.0 affected the SEO on your website?

Has Google Penguin 2.0 affected the SEO on your website?

Search Engine Optimisation is a very important aspect of any digital marketing strategy. On 22 May Google announced their latest Penguin update. This update to the Google search algorithm is aimed at penalising websites using black hat tactics to improve their SEO. It is estimated that 2.3% of English-US search queries are affected by Penguin 2.0. This might seem like a small percentage, but there are over 5 billion searches per day (making it a rather large nu

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SEO reporting nightmares are over: Google has the answer with new online reporting tools

SEO reporting is an essential element in website analytics. With Google Analytic’s online reporting tools, you can collect and measure huge amounts of data to help optimise your website. Without tools like these, it would be almost impossible to accurately find out who is visiting your website, for how long and with what results. Finding out how well your website is doing means regularly mining through massive amounts of data and trying to turn it into accurate ma

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How your SEO strategy can affect your brand’s visibility

How your SEO strategy can affect your brand’s visibility

SEO, or search engine optimisation, is the process of increasing your website’s visibility in a search engine’s organic, unpaid results. For example, if a potential client has a problem and your company can provide the relevant solution, you want that person to be able to find you in the top results when they type a query into a search engine, without you having to pay that search engine for their ranking services. 5 steps to getting SEO to work for you:  Know

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