Building a company LinkedIn marketing plan – where to start?

Building a company LinkedIn marketing plan – where to start?

Social media marketing is different on LinkedIn. As the largest business networking site, it’s worth your while to spend some time planning your LinkedIn marketing strategy, your goals and how you’re going to set out to achieve your goals. Before you kick-start the project, here are some things you need to do: Commit to a long-term plan LinkedIn can’t be the flavour of the month – you need to make a long-term commitment. This means actively engaging on the s

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Are you monitoring your brand on Twitter? Read these digital marketing tips

Are you monitoring your brand on Twitter? Read these digital marketing tips

Social media marketing is all about engaging with your online community. If you’re posting content on social media, you better have a monitoring system or tool in place that allows you to monitor what people are saying with you and how they are engaging with your content. According to econsultancy.com, 66.7% of all brand mentions on social media happens on Twitter, making it vital for you to keep track of what’s being said.  Here are a few ways to monitor your

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New changes on LinkedIn

New changes on LinkedIn

When it comes to social media marketing, people tend to get hyped up about Facebook ad strategies and new platforms like Vimeo and SnapChat. I’ve found LinkedIn to be one of the most effective business networking tools though. While changes in social media sites such as Facebook and Twitter are pretty common, LinkedIn’s changes are usually more few and far between (but usually have a greater impact). One of the recent changes on LinkedIn is the sleeker home page

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Digital marketing insights: Why YouTube is only second to Google as a search engine

Digital marketing insights: Why YouTube is only second to Google as a search engine

In the past, search engine optimisation was all about optimising your content (and by that, we mean written content). Today, content refers to such a variety of media, including infographics, pictures, vimeo clips and of course videos. In less than a decade, YouTube has become the second largest search engine. Google is still the largest, but YouTube is miles before Yahoo and Bing, processing over 3 billion searches each month. In 2006, Google bought YouTube for USD

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Your social media marketing guide to Google+

Your social media marketing guide to Google+

There are a variety of platforms you can use for your social media marketing plan. Google+, however, seems harder to get into (when compared to how quickly people start using Facebook and Twitter). If you’re using Google+, there are a few things you can do to make sure you’re using it professionally: Create a vanity URL With Facebook, you can create a custom URL (www.facebook.com/yourname) instead of sticking to a long URL filled with characters and numbers. Unf

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Getting your employees to be your social media evangelists

Getting your employees to be your social media evangelists

If you’re not American Airways, FNB, McDonalds, an acclaimed comedian or parody account, it can be hard to build a huge following on social media. People aren’t on social media to hear your stale PR pitch day after day, so you need intriguing content and a worthwhile brand to attract hundreds and thousands of loyal followers. The days when we had to convince people to use social media for business purposes are over and many people have already either embraced th

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New, rising social media networks to get in on fast

New, rising social media networks to get in on fast

One of the best ways to grow your online following is to stay on top of social media trends – but not only trends, also rising social media networks. Whether you’re an internet marketer or a business owner, imagine what it would be like to say that you were one of the first people to create a profile on Twitter and Facebook. Not only does this give you bragging rights, but it puts you in the ideal position of being able to invite your existing customers and foll

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Is your Pinterest page stale? Online marketing tips for businesses

Is your Pinterest page stale? Online marketing tips for businesses

Did your Pinterest marketing strategy start off with a bang and suddenly come to a halt? There may be some basic problems with the layout of your page (or it could be that your entire strategy needs a reboot). Read these tips to keep your Pinterest marketing strategy fresh: Brand your page Don’t use your personal name or picture for your company’s Pinterest page. Make sure your logo and company name are at the top of your Pinterest profile so that people know wh

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Social media marketing tips: How to use Twitter hashtags effectively

Social media marketing tips: How to use Twitter hashtags effectively

Twitter is a great place to network, chat and spread your content. If you’ve got a social media marketing plan that includes Twitter, then it’s worth your while to use hashtags to your advantage. Hashtags are usually a word or phrase preceded by a pound sign. When you click on the phrase, all the other tweets with the same hashtag will appear. This allows Twitter users to follow a conversation about a certain topic of interest. Here are a few things to keep in m

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Marketing on Pinterest when you don’t have a “visual business”

Marketing on Pinterest when you don’t have a “visual business”

Not only is Pinterest a cost-effective marketing channel, it’s also highly effective. New research shows that 69% of online users who visit Pinterest have a clear intention of purchasing products. This is very different from other types of content production (seeing as many people surf the web for information, not to be sold to). One of the biggest differences between Pinterest and other social media networks like Twitter and Facebook, is how people connect. With

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