Getting your employees to be your social media evangelists

Getting your employees to be your social media evangelists

If you’re not American Airways, FNB, McDonalds, an acclaimed comedian or parody account, it can be hard to build a huge following on social media. People aren’t on social media to hear your stale PR pitch day after day, so you need intriguing content and a worthwhile brand to attract hundreds and thousands of loyal followers. The days when we had to convince people to use social media for business purposes are over and many people have already either embraced th

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New, rising social media networks to get in on fast

New, rising social media networks to get in on fast

One of the best ways to grow your online following is to stay on top of social media trends – but not only trends, also rising social media networks. Whether you’re an internet marketer or a business owner, imagine what it would be like to say that you were one of the first people to create a profile on Twitter and Facebook. Not only does this give you bragging rights, but it puts you in the ideal position of being able to invite your existing customers and foll

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Is your Pinterest page stale? Online marketing tips for businesses

Is your Pinterest page stale? Online marketing tips for businesses

Did your Pinterest marketing strategy start off with a bang and suddenly come to a halt? There may be some basic problems with the layout of your page (or it could be that your entire strategy needs a reboot). Read these tips to keep your Pinterest marketing strategy fresh: Brand your page Don’t use your personal name or picture for your company’s Pinterest page. Make sure your logo and company name are at the top of your Pinterest profile so that people know wh

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Social media marketing tips: How to use Twitter hashtags effectively

Social media marketing tips: How to use Twitter hashtags effectively

Twitter is a great place to network, chat and spread your content. If you’ve got a social media marketing plan that includes Twitter, then it’s worth your while to use hashtags to your advantage. Hashtags are usually a word or phrase preceded by a pound sign. When you click on the phrase, all the other tweets with the same hashtag will appear. This allows Twitter users to follow a conversation about a certain topic of interest. Here are a few things to keep in m

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Marketing on Pinterest when you don’t have a “visual business”

Marketing on Pinterest when you don’t have a “visual business”

Not only is Pinterest a cost-effective marketing channel, it’s also highly effective. New research shows that 69% of online users who visit Pinterest have a clear intention of purchasing products. This is very different from other types of content production (seeing as many people surf the web for information, not to be sold to). One of the biggest differences between Pinterest and other social media networks like Twitter and Facebook, is how people connect. With

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How to go about announcing your new blog

How to go about announcing your new blog

Blogging is one of the best ways to channel online traffic directly to your website. There are many reasons to create a blog for your company, such as: An easy way to announce new appointments in your company Let your audience know about promotions and specials Create keyword-focused content for different niche audiences Use it as a platform to announce news within your industry or company While the benefits and uses of blogs are endless, it’s not always that st

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Influence is the currency

Influence is the currency

Whether you’re rolling into the club or strolling down the street, you can always measure your presence by the number of eyes that glance in your direction. But how is your presence, your ‘influence,’ measured online? When you’re online, your words are your outfit. How do you calculate your influence? How do you determine your impact? Your impact is your online reputation. What do you do when ‘influence’ is the currency? Discovering your influence Quora

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What is Kickstarter?

What is Kickstarter?

Kickstarter is an interactive, online platform-website which consistently generates funding, momentum and exposure for your innovative creative projects. Kickstarter opens your creative concepts to inspired financial backers who will support you in bringing your creative projects to life. Ultimately Kickstarter allows your inspired, creative projects to acquire the necessary financial support and exposure they need to grow and materialise into tangible success. Appr

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TED: The most effective way of getting your message out there via social media

TED: The most effective way of getting your message out there via social media

TED (Technology, Education, Design) began in 1984, far away from the world of social media, as a conference designed to bring industry leaders together to discuss fascinating ideas. In 2014, TED is as successful as ever and, with the help of social media, the conference is able to reach people around the world and share its speakers’ talks with millions of viewers. Via its Facebook, Twitter and YouTube pages, TED shares links, videos, information and more about ea

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Products and Services are being removed from LinkedIn Company Pages – What do you do now?

Products and Services are being removed from LinkedIn Company Pages – What do you do now?

by Rob Thomas Recognised as an expert in ‘social selling’ reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe.Rob is also co-author on one of Amazon’s top sellers Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing – wsiuk.so/DigitalMinds In this blog, featured on his LinkedIn, UK-based WSI Internet Consultant, Rob Thomas writes about imminent demise of t

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