Your social media marketing guide to Google+

Your social media marketing guide to Google+

There are a variety of platforms you can use for your social media marketing plan. Google+, however, seems harder to get into (when compared to how quickly people start using Facebook and Twitter). If you’re using Google+, there are a few things you can do to make sure you’re using it professionally: Create a vanity URL With Facebook, you can create a custom URL (www.facebook.com/yourname) instead of sticking to a long URL filled with characters and numbers. Unf

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It’s time to start growing your Google+ engagement

It’s time to start growing your Google+ engagement

Google+ recently introduced its new design and with it, a lot of functionality. The social media platform has gone through a huge transformation in 2013 and a lot has been added to better benefit the avid Google+ user. During the big makeover Google+ changed the layout, which now allows for much better visuals and timeline viewing with multi columns on your screen, making browsing through your posts much easier. Google+ also integrated this new layout design to thei

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Social media in outer space: NASA to host Google+ Hangout

Social media in outer space: NASA to host Google+ Hangout

This month, NASA will be using social media to share the outer space experience of astronauts with ordinary citizens, PC Mag reported. On February 22 the National Aeronautics and Space Administration will host its first Google+ Hangout. During the hangout, which will be held from 11:00 AM to 12:00 PM, NASA astronauts Kevin Ford and Tom Marshburn as well as Chris Hadfield from the Canadian Space Agency will answer questions. People have been invited to submit questio

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Why Google+ ranking is important for your site promotion

Why Google+ ranking is important for your site promotion

Today we have a guest blog from Emily Roberts. Emily is based in the UK and operates within Finance, but is also a tech writer and has written a blog fro WSI OMS on Google+ ranking and site promotion – Francois Muscat Why Google+ ranking is important for your site promotion   In order to get good ranking for your website on search engine result pages, it is important that Google crawls and indexes your website accurately. As Google+ is a part of webmaster Goo

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6 ways your business can get the most from Google+

6 ways your business can get the most from Google+

Despite only being launched last year, as of April this year Google+ boasted over 100 million active users. The social network gives users the ability to share content, stay up to date with industry specific news and also network and interact with users. Many people were initially sceptical about Google+’s ability to add value as a social network. However, features like Google+ Hangouts, set this network apart from existing platforms. It is also important to remem

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Get ready for Google+ Hangouts in Gmail

Get ready for Google+ Hangouts in Gmail

Most people are familiar with Gmail’s chat option by now (and some of you have probably even tried out the video chat feature while scanning your e-mails or chatting on GTalk). Google recently announced that we will soon have an impressive Google+ Hangouts feature in our Gmail inboxes. Google explains the new feature as follows: “Unlike the old video chat, which was based on peer-to-peer technology, Hangouts utilize the power of Google’s network to deliver hig

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Tips for marketing on Google+

Tips for marketing on Google+

While all social media platforms have certain similarities, each one has its own set of benefits and weaknesses. Google+ morphs a lot of the cool features of the various platforms together, but you have to take the time to figure out what works and what doesn’t. To save you time, here’s a few best practice tips to marketing on Google+: Recommend links on your About tab: Don’t leave the About tab on your Google+ Page blank. You’ve got the option to recommend

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Why you need to install Google+ Direct Connect on your website

Why you need to install Google+ Direct Connect on your website

How do people find information about your business? They either pick up a phonebook, visit your website or they do a quick search for your business on Google. This can be frustrating – especially if there are multiple pages of content about your business and web surfers have to click through page after page to find your home page (or any specific information they’re looking for). Google is changing the way these algorithms work. If a user types a “+1” in fro

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How to set up your Google+ Page

How to set up your Google+ Page

So you’re interested in Google Plus and want to add your company to this increasingly popular social network? If you’re not already convinced, read my previous post about why Google+ is great for business. You don’t have to be a digital marketer or a tech fundi to add your business to Google+ – here are a few easy steps to get a business page up and running on this platform: Use a Gmail account: One thing that Google+ still needs to improve on is its ad

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Google Plus – a new platform for businesses

Google Plus – a new platform for businesses

Google Plus is rapidly gaining momentum. Since it launched in June 2011, over 40-million people have signed up to join this social network. While it’s still a far cry from the 800-million users that Facebook can boast with, it’s quickly gaining momentum, with businesses and marketers realising the potential of this niche network. What makes Google Plus cool is the fact that you can share content with your specific Circles, which allows you to created targeted me

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