Building a company LinkedIn marketing plan – where to start?

Building a company LinkedIn marketing plan – where to start?

Social media marketing is different on LinkedIn. As the largest business networking site, it’s worth your while to spend some time planning your LinkedIn marketing strategy, your goals and how you’re going to set out to achieve your goals. Before you kick-start the project, here are some things you need to do: Commit to a long-term plan LinkedIn can’t be the flavour of the month – you need to make a long-term commitment. This means actively engaging on the s

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New changes on LinkedIn

New changes on LinkedIn

When it comes to social media marketing, people tend to get hyped up about Facebook ad strategies and new platforms like Vimeo and SnapChat. I’ve found LinkedIn to be one of the most effective business networking tools though. While changes in social media sites such as Facebook and Twitter are pretty common, LinkedIn’s changes are usually more few and far between (but usually have a greater impact). One of the recent changes on LinkedIn is the sleeker home page

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Products and Services are being removed from LinkedIn Company Pages – What do you do now?

Products and Services are being removed from LinkedIn Company Pages – What do you do now?

by Rob Thomas Recognised as an expert in ‘social selling’ reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe.Rob is also co-author on one of Amazon’s top sellers Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing – wsiuk.so/DigitalMinds In this blog, featured on his LinkedIn, UK-based WSI Internet Consultant, Rob Thomas writes about imminent demise of t

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Linkedin Introduces Sponsored Updates for Company Pages

Linkedin Introduces Sponsored Updates for Company Pages

The professional social networking  giant, LinkedIn, introduced Sponsored Updates last week. This means that companies can now feature their status updates on the home feed in a way that is similar to sponsored updates on Facebook. The update comes amongst a range of improvements to LinkedIn Company Pages this year that included new features such as being able to like and comment as your page. The renewed focus on Company Pages is good to see as it is taking the co

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LinkedIn celebrates 200 million members: a look at the social media network

LinkedIn celebrates 200 million members: a look at the social media network

LinkedIn reached a milestone this month. The third largest social media network announced that it had reached the 200 million member mark. After launching in 2003, it has taken the social network a decade to reach the 200 million mark. To celebrate the milestone, the network shared some interesting stats, looking at where its members are based, what they do and who has the largest networks. In a blog post, LinkedIn senior vice president of products and user experien

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LinkedIn commits social media faux pas: Encourages boastful updates

LinkedIn commits social media faux pas: Encourages boastful updates

After reaching a 200 million member milestone this week, social media network LinkedIn sent emails to its members thanking them for the role they played in growing the platform. Some members were also sent emails congratulating them for having the top 1% and 5% most viewed profiles. On the face of it, this seems like a clever strategy, appealing to the vanity of LinkedIn users. However, LinkedIn was criticised for encouraging users to tweet this information. By clic

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LinkedIn launches a new look for profiles

LinkedIn launches a new look for profiles

LinkedIn recently revamped its home feeds and introduced endorsements. Now it looks like LinkedIn profiles will soon follow suit. This week LinkedIn gave a sneak peek of the new design for personal profiles. The new profile is aimed at simplification and aims to help users grow their networks with more insight. Aaron Bronzan, a product manager wrote on the LinkedIn Blog that the profiles will be rolled out over the next few months. The professional networking site w

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LinkedIn has launched endorsements

LinkedIn has launched endorsements

LinkedIn has officially launched their new “Endorsements” feature, which is the business networking version of Facebook’s Like or Google’s +1. The feature has been launched to English members in Australia, the US, New Zealand and India, but it will available to more countries and languages within the next few weeks. The idea behind LinkedIn Endorsements is that you can endorse a person’s experience and skills (which kind of makes it like Klout’s +K featu

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Twitter dumps LinkedIn… and Instagram is next

Twitter dumps LinkedIn… and Instagram is next

In the past, we could update our LinkedIn profiles via our Twitter accounts by simply linking the two accounts and including a LinkedIn hashtag at the end of our tweets. Last month, Twitter put a stop to that, forcing users to go to Twitter to see and interact with tweets. While many people were unhappy about this new development, it doesn’t look like Twitter is backing down. Towards the end of July, Twitter started to disable the ability of Instagram users to fin

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LinkedIn Stats for South Africa – 2011

LinkedIn Stats for South Africa – 2011

LinkedIn has now grown to over 135 million members worldwide since inception. We did some research on what the stats look like for South Africa and put together this infographic. If you were a sceptic about using LinkedIn before, do these stats change your mind at all?

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