Is your Pinterest page stale? Online marketing tips for businesses

Is your Pinterest page stale? Online marketing tips for businesses

Did your Pinterest marketing strategy start off with a bang and suddenly come to a halt? There may be some basic problems with the layout of your page (or it could be that your entire strategy needs a reboot). Read these tips to keep your Pinterest marketing strategy fresh: Brand your page Don’t use your personal name or picture for your company’s Pinterest page. Make sure your logo and company name are at the top of your Pinterest profile so that people know wh

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Marketing on Pinterest when you don’t have a “visual business”

Marketing on Pinterest when you don’t have a “visual business”

Not only is Pinterest a cost-effective marketing channel, it’s also highly effective. New research shows that 69% of online users who visit Pinterest have a clear intention of purchasing products. This is very different from other types of content production (seeing as many people surf the web for information, not to be sold to). One of the biggest differences between Pinterest and other social media networks like Twitter and Facebook, is how people connect. With

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Pinterest gets GIF savvy

Pinterest gets GIF savvy

A picture speaks a thousand words, but a moving picture is even better. 2013 saw GIF sets take the internet by storm as people used GIFs to animate everything from commenting on blogs to one-liners from their favourite films. Since the craze began, Tumblr has been the king of GIF sharing but up until now only source websites have been able to support GIFs, and no social networking platform, with the exception of Google+ has housed this pioneering and fun feature. As

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Top tips to increase your social media presence on Pinterest

Top tips to increase your social media presence on Pinterest

As you may have noticed, Pinterest is fast becoming very popular with social media marketers and their target markets. A lot of people take to their online pin boards to pin and repin about food, exercise, fashion, furniture, stores and literally everything under the sun. They share recipes and clothing secrets and the best places to shop or the best service providers. The appeal to this social network is the easy pinning and the minimal wording – a picture is def

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5 social media marketing tips for Pinterest

5 social media marketing tips for Pinterest

Pinterest, although a relative newcomer to the social media scene, has become increasingly important to social media marketing strategies as it rose to the position of third-largest social network. This pin board-style image-sharing network with around 30 million unique monthly visitors is a very different concept to social networks like Facebook or Google Plus, which means that brands have to develop unique strategies in order to make a success of their Pinterest p

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How to schedule your Pinterest pins over the holidays

How to schedule your Pinterest pins over the holidays

Pinterest is a fantastic social networking site, especially over the holidays when many people are spending time online to shop or catch up on their social media. Many companies choose to schedule social media posts such as tweets over the holidays to get maximum exposure when they are out of  the office. Until recently it has not been possible to do this with Pinterest. Schedule your pins with PinGraphy Pingraphy is a tool that allows you to schedule pins in bulk

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