Three things you need to stop doing on Twitter

Three things you need to stop doing on Twitter

You can’t kick-start any social media marketing strategy with guidelines, rules and regulations for the people who will be posting on behalf of your company. Whether you’re new to the social media marketing ball game or you’ve been tweeting up a storm for a while, make sure you aren’t engaging in these common no-no’s on Twitter: Upsetting people Sure, a controversial tweet will get more engagement than something dull, but do you really want your brand to b

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Are you monitoring your brand on Twitter? Read these digital marketing tips

Are you monitoring your brand on Twitter? Read these digital marketing tips

Social media marketing is all about engaging with your online community. If you’re posting content on social media, you better have a monitoring system or tool in place that allows you to monitor what people are saying with you and how they are engaging with your content. According to econsultancy.com, 66.7% of all brand mentions on social media happens on Twitter, making it vital for you to keep track of what’s being said.  Here are a few ways to monitor your

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Social media marketing tips: How to use Twitter hashtags effectively

Social media marketing tips: How to use Twitter hashtags effectively

Twitter is a great place to network, chat and spread your content. If you’ve got a social media marketing plan that includes Twitter, then it’s worth your while to use hashtags to your advantage. Hashtags are usually a word or phrase preceded by a pound sign. When you click on the phrase, all the other tweets with the same hashtag will appear. This allows Twitter users to follow a conversation about a certain topic of interest. Here are a few things to keep in m

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Twitter: Make this social media platform work better for you

Twitter: Make this social media platform work better for you

There is no denying that, amongst all social media platforms used by businesses to connect with their customers, Twitter has become the most popular. This is by and large because of their 140 character limit, which makes it easy for people to follow the new developments of a company without having to read lengthy blogs or articles. Blogs and articles still have a place in social media marketing strategies, though, and shouldn’t be done away with completely, but no

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Effective ways to get yourself trending on Twitter

Effective ways to get yourself trending on Twitter

It has become worldwide knowledge that Twitter can be used for more than just engaging your customers and giving your brand a human face. Although these two things are very important, they mostly work for people who are already following you or already faithful clients of yours. Now how do you get more followers, and in extension draw more potential customers towards your business through social media? Here are 3 clever ways to get your hashtag noticed and trending

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Mandela Day Twitter hashtags sweep the nation

Mandela Day Twitter hashtags sweep the nation

Each year Mandela Day sees more people getting encouraged to be a bit more charitable, more people getting involved and trying to use Madiba’s goodness as an inspiration to give back on his birthday for 67 minutes. This year, the country was in a united and integrated uproar of a celebration across all major social networking platforms, to jointly commemorate this great day. People were posting photos of themselves doing charity on facebook, filtered Nelson Mandel

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Great news for social media marketers: Twitter now features keyword targeting in timelines

Great news for social media marketers: Twitter now features keyword targeting in timelines

Prior to this, social media marketing strategies were focussed on using Promoted Tweets based on user data that didn’t take advantage of the very thing that users turn to Twitter for: real-time updates and conversation. Because of the very time-sensitive nature of conversations and content on Twitter, the Promoted Tweets often didn’t reach relevant targets effectively or connect seamlessly with the latest trending topics. Thanks to this new feature, all that is

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Twitter set to evolve again

Twitter set to evolve again

Shortly after being launched in 2006, it seemed as though the social mediaplatform – Twitter – would be little more than a platform for narcissists who enjoy torturing people with useless facts about their daily lives. Thisall changed, however,when celebrities like Oprah started making use of this micro blogging service to raise public awareness of socially relevant issues. So Twitter became less about the individual and more about noteworthy happenings

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What makes a good tweet?

What makes a good tweet?

In the world of social media, Twitter is one of the most widely used and influential platforms. This micro-blogging site has made many people famous (and it’s also sunk quite a few big brands). While some people and brands use Twitter to leverage their personalities and online communities, many Twitter accounts never really gain traction. One could argue that they’re just not good at tweeting. So, what makes a good tweet? Here are a few pointers as to what the m

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How to engage with consumers on Twitter

How to engage with consumers on Twitter

Moving on to Twitter can be a big step for some companies. Professional are often scared of the dynamic nature of social media platforms like Twitter. The immediacy of a real-time platform can also be intimidating. However, businesses should also try to have a footprint everywhere their customers and potential customers spend time, and this includes Twitter. However, if businesses want to get the most out of their Twitter use, they have to do more than broadcast the

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