Why is online video marketing effective?

Why is online video marketing effective?

Video marketing is successful for one simple reason: we as humans are programmed to respond to other humans. “Moving images grabs our attention,” says Susan Weinschenk, a speaker and consultant for brands such as Amazon and Disney. This is how your business can benefit from video marketing: Reduces advertising costs Gone are the days when you would have to pay thousands in advertising fees to create a commercial for your company. With video marketing, yo

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3 Web Design Best Practices for a Fantastic Website

3 Web Design Best Practices for a Fantastic Website

Great web design, with its unique look, functionality and feel is what brings any website to life. It is what makes the site’s visitors want to click around and, if you’re lucky, even bookmark the site for future visits. As any professional website designer knows there is a lot that goes into the creation of a website and even more to consider while designing the site. For starters, you need to consider the elements of the company’s brand, the appearance and c

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Making Your ‘About Us’ Page Effective!

Making Your ‘About Us’ Page Effective!

The second most important page on a website after its homepage is its “About Us” page. The “About Us” page is a business’s chance to stake its claim as a viable player. To accomplish that successfully, the business needs a powerful and succinct ‘elevator pitch’ and supporting key messages. An enormous marketing opportunity is lost when those key elements are missing from the “About Us” page—which is a logical destinati

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Why you need unique content on your site

For every hobby, profession, music artist or sport, there are a million websites. All of these sites have content on them, but only a few are popular (and it’s always the same ones that get the top spots on search engines for a specific subject). Why? One of the reasons is because these pages have unique copy that gets updated on a frequent basis. There are a lot of factors that Google, Yahoo and Bing look at when ranking a page (such as reciprocal links, keywords

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