Designing a website that works on different platforms and browsers

Designing a website that works on different platforms and browsers

Remember back in the day when websites had the cheek to tell you their site was the “best viewed in Internet Explorer”?  With all the planning, money and effort, you would be a fool to turn away any website visitor because their browser or platform doesn’t really work well with your site layout (and trust us – nobody is changing their browser or down-grading their phone to be able to search your site). Today, you need to make sure your web design is complet

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Why you don’t want a simple web design

Why you don’t want a simple web design

One thing we hear from almost all of our clients is that they want a simple web design. “First and foremost, it needs to be simple” – usually followed by other synonyms such as “fresh” and “crisp”. Then we explain to them why they don’t. Now don’t get us wrong, we know that by “simple”, you actually mean easy to use, easy to navigate and definitely not cluttered. The reason why we say you don’t want a simple web design is because a lot goes i

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Why your landing page design isn’t working

Why your landing page design isn’t working

Quick – count to 10. That’s about how long you have to convince someone to stay on your page. We know that people don’t stay on web pages for very long, you basically have ten seconds to convince someone to stay on your page. The average web page visit is less than a minute and research shows that most people only read about a quarter of the text on the page, so you need to get your foot in the door with compelling, easy-to-understand website design, developme

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How can WordPress help your small business?

How can WordPress help your small business?

When it comes to website designs, there are many different platforms to use. In the past, WordPress was seen as an ‘entry level’ website platform for small businesses, but today everyone, from small and medium sized business to multi-national corporations, is using this platform, for a number of reasons: WordPress offers you consistent, organised HTML coding that search engines favour. WordPress makes it super easy to link your content up with your social media

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How to create a value-adding web design

How to create a value-adding web design

Your website is more than the online face of your company – it’s a portal from your customers directly to your brand. Web design, therefore, plays a vital role in developing the credibility and trust necessary for consumers to feel comfortable purchasing your products and services. At WSI, our team of industry-leading specialists develop websites specifically aimed at adding value to a brand And here’s how we do it: Get simple: People are initially drawn to t

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How to create a value-adding web design

How to create a value-adding web design

Your website is more than the online face of your company – it’s a portal from your customers directly to your brand. Web design, therefore, plays a vital role in developing the credibility and trust necessary for consumers to feel comfortable purchasing your products and services. At WSI, our team of industry-leading specialists develop websites specifically aimed at adding value to a brand And here’s how we do it: Get simple: People are initially drawn to t

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Does your web design have these user experience faults?

Does your web design have these user experience faults?

When it comes to web design, user experience tops the list of priorities as it actively influences conversion rates – and a website that can’t give your online users access to your products and services is severely limiting your access to the modern consumer market. Despite this prevailing knowledge, there are still websites out there that contain serious user experience faults, including: Inappropriate use of registration requests:  Registration requests are

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Is web design an important part of your marketing strategy? Yes!

Is web design an important part of your marketing strategy? Yes!

When discussing your marketing strategy you may not immediately think about website design, but the way your website looks and the way it is structured is hugely important. Many studies have shown that people judge a company based on the way its website looks and people will also make an immediate judgment about your brand based on what they see when first visiting your site. You only have one chance to make a first impression with your website, which is why it’s

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How a great homepage can keep visitors on-site for longer

How a great homepage can keep visitors on-site for longer

Your site’s homepage acts like its front door. It is the very first page that many of your valuable traffic will get to see. Web development often focuses a lot on the design of the homepage, as it should be. The homepage will need to be compelling enough to keep your visitors around long enough that they will convert into a sale or lead or signup, whatever the call to action may be. Homepage content focuses on the needs that drive visitors to your site. Visitors

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6 ways to improve your website

6 ways to improve your website

The secret to great web design is to keep evolving and improving. Here are ten tips to improve your website quickly and easily: Match your company colours. Has your company recently rebranded? Or maybe your web designer decided to get creative with your website colours? Either way, changing your website colours to your company colours is a great way to create unity and connect your brand with your users by making you recognisable. Add testimonials. When your custom

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