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Archive for August, 2009

31 Aug
Making your website an effective marketing tool

Posted by Jamie MacLeod On August - 31 - 2009

The Web represents pure capitalism at its best and is a global phenomenon which has never existed before. More than any particular industry or field, it is truly a consumer’s market that has a relative low cost, barrier to entry. Within a very short time if you do not have an on-line presence


Category: Online Marketing
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31 Aug
I have good web content but not ranking for it on Google

Posted by Anton Koekemoer On August - 31 - 2009

This is a question that is asked many times. You have good content on your website or blog, but you are not ranking in the Google search result pages for it.  The way Google prioritizes its search rankings is by looking at two important factors concerning your website namely “On-page optimiza


Category: Digital Media Marketing
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29 Aug
What information are people looking for on the search engines?

Posted by Anton Koekemoer On August - 29 - 2009

In a previous article I wrote I explained “What is search engine visibility” by analysing the Enviro and MarketingSherpa B2B Report 2009.   In the same report we can study what people are looking for on the internet when doing a search on popular search engines. The study revealed that


Category: Digital Media Marketing
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29 Aug
What is Search Engine Visibility?

Posted by Anton Koekemoer On August - 29 - 2009

Search engines have been integrated in to our daily lives.  When we have a question, we turn to our favourite search engine for an answer.  Maybe we should call them answer machines?  People use the search engines when they are looking for information, want to find a company, product, service, ca


Category: Digital Media Marketing
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28 Aug
Content is King

Posted by Russell Jarvis On August - 28 - 2009

There is no way you can cheat Google’s algorithm – you have to add valuable content into you website on a regular basis in order for it to achieve a high ranking on popular Search Engines like Google. Googlers talk about the ‘100 page content website‘. This is because the Int


Category: Copywriting
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28 Aug
Website quality assurance with IETester

Posted by Jarrod Gassner On August - 28 - 2009

IETester

Unfortunately, many site visitors and potential clients are stuck using the notorious Internet Explorer 6.0 for whatever reason it may be. As web developers, our clients need to be able to reach every potential customer without the fuss of incompatibility.

I’m sure we’ve all experienced a website not working or you’ve spent 15 minutes entering information into a form, and suddenly it doesn’t work. This can be highly frustrating to the user and will most surely result in immediate disinterest. This calls us to ensure that our web pages work for as many browsers as possible in the same way. Read the rest of this entry »


Category: Web Tools, Website Development

28 Aug
How Search Engine Optimization Can Benefit Your Business

Posted by Tafadzwa Murapa On August - 28 - 2009

If you are running a website for your business it is essential that you optimize it so that it gets found on the search engines by people looking for your products and services. Virtual Splat Software found out that 85% of Internet users find websites through search engines while 90% of Internet use


Category: SEO
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28 Aug
My Social Media Roadmap for September

Posted by Francois Muscat On August - 28 - 2009

Being a business owner can be rewarding, especially when you do what you love. I have been an Internet Marketing consultant with WSI since 2003 and I must say that I am having fun. The Internet Marketing industry changes all the time and it gives me the opportunity to learn more. My passion is to tr


Category: Digital Media Marketing
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28 Aug
What is Search Engine Marketing?

Posted by Anton Koekemoer On August - 28 - 2009

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search Engine Marketing (SEM) generally covers two areas


Category: Digital Media Marketing
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28 Aug
The Yellow Pages vs Search Engines

Posted by Anton Koekemoer On August - 28 - 2009

It has long been predicted that the yellow pages will fall due to overwhelming competition from Internet alternatives. Searchers are getting better at the act of searching. The invasion of search engines  during the past few years has inspired some analysts to wonder if Internet Yellow Pages direct


Category: Digital Media Marketing
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