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Archive for September, 2009

Well now we have Michael Richards getting ready to present to us. Last night Michael & his wife Ellen walked off with no less that 3 awards. This is is an outstanding achievement for them as they only started their franchise in the last 2 years. Michael used to work in Ronnie Adelman’s office


Category: Business Opportunity
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30 Sep
WSI E&I Franchisee convention – Jeffrey Eisenberg on Persuasion architecture

Posted by Francois Muscat On September - 30 - 2009

What a treat, WSI have arranged Jeffrey Eisenberg as our keynote speaker for today. His first presentation is on Persuasion Architecture, Adding value as a consultant. He says that most Internet Marketing consultants overcomplicate things by focusing on technology. Rather add value by asking “when


Category: Business Opportunity
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Well last night Neal won a couple of awards, congratulations. His presentation today covers the critical principals for Pay Per Click success. His client was spending $55,000 a week on Pay Per Click, that’s impressive. The client said to Neal if you get me more sales they will spend more money. Th


Category: Business Opportunity
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30 Sep
WSI E&I Franchise conference – Francois Muscat wins two awards in Orlando

Posted by Francois Muscat On September - 30 - 2009

What a great time we had at last night’s annual WSI Excellence & Innovation awards evening. The standard of the  submissions by the nominees was really high and it was great to see a number of new ICs come through and win numerous awards. I had 6 nominations so you can imagine how my hea


Category: Business Opportunity
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30 Sep
A Content Marketing Strategy is the cornerstone to increased Google ranking

Posted by Jamie MacLeod On September - 30 - 2009

Rather than writing their own content, websites are pulling from the feeds of other sites. This may get you some more search engine links, but they are just going to lead people to other websites. Instead, you should be writing your own articles and pursuing a ‘content marketing’ strategy and le


Category: Online Marketing
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29 Sep
WSI E&I Franchise conference – Darren Kinkaid 4400% increase in leads

Posted by Francois Muscat On September - 29 - 2009

I met Darren a few months back and he conducts a very popular talk show every fortnight for the WSI community. Last month I was invited as a guest speaker and it was really exciting to be interviewed by Darren. He does the interview really well especially since its all online. Darren has been an IC


Category: Business Opportunity
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29 Sep
WSI E&I Franchise conference – Eric Cook on Selling conversion architecture strategies

Posted by Francois Muscat On September - 29 - 2009

I had the pleasure of interviewing Eric yesterday and will post that podcast in the day or so after I remove some of the wind noise. Well Eric is quite an accomplished athlete doing triathlons so it seems that he has developed a good balance between personal & business goals. His presentation t


Category: Business Opportunity
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29 Sep
WSI E&I Franchisee conference – Max Kalles on Killer strategies

Posted by Francois Muscat On September - 29 - 2009

Max Kalles is a seasoned IC from Canada and his presentation covers how to sell a solution to the construction sector. His key take away is on how to use stories to sell. I like that type of thinking as that is the way that I prefer to sell. Why do businesses in home services need WSI; The Yellow p


Category: Business Opportunity
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29 Sep
WSI E&I – Internet Marketing; Day One

Posted by Francois Muscat On September - 29 - 2009

Well here we are on day one and we have a full house of WSI Internet Consultants. This conference is by far the largest that we have had since the inception of Excellence & Innovation. I believe that there are over 300 Internet consultants. Ron Mc Arthur has opened the day and as usual his prese


Category: Business Opportunity
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29 Sep
Social Media Marketing – Get Your Customers To Review Your Business

Posted by Anton Koekemoer On September - 29 - 2009

More and more companies are using Social Media Marketing for brand awareness and to create trust and credibility.  With this trend, consumers are turning to online reviews to help them with the buying decision.  There’s thousands of social networking website available online where users


Category: Social Media Marketing
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