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Archive for October, 2009

29 Oct
How To Collaborate Projects On Facebook

Posted by Tafadzwa Murapa On October - 29 - 2009

It is true to say that Facebook as a communication tool can help you keep your clients and co-workers in the loop with regards to the management of your projects. There are various ways in which one can use to collaborate projects on Facebook, these include sending messages, setting up meetings, sharing photos, creating and subscribing to notes.

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Category: Social Media Marketing
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29 Oct
Internet Marketing MUST be an integral part of your advertising strategy

Posted by Jamie MacLeod On October - 29 - 2009

Gone are the days when business marketing was only all about ‘above the line’ marketing…. The Scenario is much changed now. Today, success is pretty dependent on online marketing or better to say ‘Internet Marketing.’ Done with more efficiency and incorporating ideas those are cost effecti


Category: Digital Media Marketing, Online Marketing
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27 Oct
Up selling Strategies for WSI Internet Consultants

Posted by Francois Muscat On October - 27 - 2009

I met Marvin Himel 3 weeks ago in Toronto where we were working on new a new training curriculum for WSI Internet Consultants. We have developed an exciting Digital Media Professional’s training that will leapfrog WSI Consultants ahead of their competitors. Marvin is our sales trainer and mentor t


Category: Business Opportunity, Online Marketing
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26 Oct
Content marketing strategy

Posted by Francois Muscat On October - 26 - 2009

A content marketing strategy is the core foundation for any internet marketing campaign.  Optimized informative content can connect you with your readers enabling them to interact and ultimately convert them into a follower or a customer.  Good content is what connects you with the search engines


Category: Content Marketing
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26 Oct
The Four Ps of Persuasive Copywriting

Posted by Russell Jarvis On October - 26 - 2009

In order to create persuasive, compelling copy you need to have a concrete structure. Disorganised writing inhibits understanding, and without understanding, you’re not going to get a positive reception when you ask for action.

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Category: Copywriting
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23 Oct
Market and Measure on the World Wide Web

Posted by Jamie MacLeod On October - 23 - 2009

Marketing and Measuring ROI On-line marketing has come of age and is rapidly becoming a dominant medium. Traditional business marketing is very specific, however when it comes to the Internet you are literally reaching the world. I guess that’s why they call it the World Wide Net! What are som


Category: Online Marketing
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22 Oct
3 Keys To Online Marketing Explained

Posted by Tafadzwa Murapa On October - 22 - 2009

The three keys to any online marketing campaign are acquisition, conversion and retention. Acquisition focuses on generating traffic to your website. Conversion is the percentage of online visitors who take a desired action while retention entails the processes associated with maintaining relationships with your existing clients.

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Category: Online Marketing
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22 Oct
Misconceptions you might have about blogging

Posted by Francois Muscat On October - 22 - 2009

Blogging has grown after the past 10 years to a tried and true marketing tool.  Blogging started as a simple experimentation – the same with most of the popular online trends today. Blogging has grown to a business necessity.  By having a blog for your company is most likely the easiest meth


Category: Blogging
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21 Oct
What Social Media Marketing is all about

Posted by Anton Koekemoer On October - 21 - 2009

Trends on the web changes quite fast. What was considered good a couple of years ago (frames), is now considered old school.  Search engines change their algorithms frequently and it has become necessary to constantly research changes on the net and new trends.  Especcially if you are into interne


Category: Social Media Marketing
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20 Oct
Write Content with a Voice

Posted by Russell Jarvis On October - 20 - 2009

Many people who publish their writings on the Internet lack the grammatical flair needed to keep a fleeting audience interested. In addition to this, a lot of the articles on the Internet are so heavily edited that any personality contained in the original draft has all but disappeared once the proo


Category: Copywriting
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