Aligning sales and marketing is an imperative in today’s world of the empowered buyer. There has been much written about aligning around leads…but this is only part of the issue and will lead to trouble down the road if you don’t address the whole issue. These five steps will help marketers ge
Before you can start compiling your Business blog marketing plan, you should always answer a couple of questions on what you want to accomplish with your business blog. Do you want better organic search engine rankings? Increase your brand authority? Increase visitors? Sales? Find a couple of qu
Believe it or not in this last week there were other global events taking place other than the World Cup. The Cannes Lions Advertising Festival just took place in France from the 20th to 26th June and by all accounts there was a trending topic (excuse the borrowed phrase from Twitter); and that was the key role that Social Media Marketing plays in the makeup of Advertising in 2010.
More than 75% of advertisements in the newspapers are skipped because they do not grab the reader’s attention. A powerful titled blog post article can draw huge amounts of targeted traffic via RSS feeds, blog aggregators, social networks and search engines. Your blog post headline must captur
Coping in a recession allows for a whole new marketing tool set Rather then sticking our heads in the sand and denying that it exists despite numerous stories of negative growth I say lets gear our businesses to be lean, mean and actively seek marketing channels that not only work for your business
Once again I am on the road training and this time I am looking for the best Online Marketing Specialist in Woodland Hills which is just on the outskirts of Los Angeles. As you know I am a WSI Internet Marketing Consultant and I travel the world training consultants on WSI’s new Digital Marketin
Every landing page should be a reflection of what you know about your customer and provide what they need to know to make a buying decision. Landing pages are companion pages to your ads but they are also valuable little tools that can make or break your online advertising success. This post presents the 6 rules of creating powerful landing pages Read the rest of this entry »
25 Jun |
Build Quality Incoming Links and Reap the Benefit of Free Traffic to your Website |  |
Link Building is not the favoured pastime of SEO’s and Online Marketing strategists. It’s time-consuming, often frustrating and confusing but it’s unavoidable because ultimately, it’s still the trump card for getting a higher organic ranking. In this post I’m concerned with highlighting the effectiveness of an excellent one-way Link Building strategy (also called incoming links) and how quality one-way links can improve traffic to your website.
Landing pages are a VITAL part of your Online Marketing strategy. They are mostly used for PPC – and if you’re really savvy you’ll have a Landing Page for every ad group.
Social Media (Web 2.0) is like having a casual conversation over the back fence with a neighbour. It is also like getting that unexpected phone call from an old college friend and catching up on things. Social Media is laid back and conversational. Yet many people and companies that enters thi
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