WSI is gearing up for IFE 2012
The International Franchising and Entrepreneurs Expo 2012 is kicking off tomorrow at the Sandton Convention Centre. Our team are setting up and getting everything in order to meet all the visitors at IFE 2012. The event is aimed at encouraging the development of small business and entrepreneurship. Visitors will have the opportunity to chat to franchisors and compare the concepts and business opportunities on offer. WSI will be there to educate South Africans about
read moreDo you have a social media manager?
Why are many businesses failing with their social media marketing campaigns? In my opinion, social media marketing is very important, but many businesses are still failing to get it right. One of the main reasons businesses are failing with their social media campaign is because they don’t have the right person or team to use their selected social media channels at a personal level. In all essence, people don’t like to interact with a logo, personality l
read moreUsing LinkedIn answers to increase your connections
Everywhere you look online you will see internet marketing agencies promoting LinkedIn for social media marketing. LinkedIn is a professional social network and it is very different to the other popular social media channels. Once you create your profile on LinkedIn, what do you do on this network that everyone is talking about? The first thing you must understand about LinkedIn is that it is not very different from real-time face to face networking. At a network ev
read moreFacebook Marketing: Different Types of Strategies
Facebook has become one of, if not the greatest social networking site in the world. Social media marketing strategies which do not take this into account and take full advantage of its opportunities are missing out. There are a bunch of different things you can do if you plan on including Facebook into your marketing strategy. These are the top ways to use Facebook to market your small business: Facebook Pages: The first thing you need to do is create a customised
read moreWSI will be at the International Franchise & Entrepreneurs Expo 2012
WSI Internet Marketing will be exhibiting at IFE 2012, the biggest franchise expo in Africa. The International Franchise & Entrepreneurs Expo (IFE) 2012 will be held at the Sandton Convention Centre in Johannesburg, Gauteng on 17-19 May. Now in its 20th year, the IFE expo is the official exhibition of the Franchise Association of Southern Africa (FASA). Over the years the show has become renowned for showcasing quality franchising opportunities for entrepreneuri
read moreWhich social media channels do you use?
Social media marketing can almost be found everywhere on the web can it can be a bit confusing for a small business owner to start using social media to increase their brand awareness. Most of the time people are only focusing on one or two social media channels such as Twitter and Facebook because they are the biggest. There are thousands of social media channels available that you can use and while you won’t be able to use them all effectively, which ones ar
read moreUse your blog to increase your rankings
What can you do to increase your organic rankings on the search engines for your website? By adding a blog to your internet marketing strategy you can do this. By using a blog and optimizing your blog posts, each post adds an additional page to your website that can be fresh, relevant, and keyword rich. Using this method can be a great way to increase your organic search results on the search engines. Blogging requires that you write original and interesting conte
read moreWSI will be presenting at the Mpumalanga Social Media Boot Camp in May
As many of our followers, colleagues and clients know, I’m often presenting at digital marketing conferences and events in Gauteng, South Africa and all over the world. One of my favourite types of events is boot camps and one that I’m particularly looking forward to is the Mpumalanga Social Media Boot Camp in May. The boot camp, organised by Red Carpet Marketing, will be held at the Wrinkler Protea Hotel in White River on 24 – 25 May 2012. The content is g
read moreSimple blogging strategy to get results
If one of your goals with your internet marketing strategy is to increase sales from targeted traffic, then you should consider creating an optimized blogging campaign to get more out of your website. If you own a blog, the best thing you can do is to keep the content interesting and engaging so that targeted visitors will keep coming back to learn more. Activity and engagement attracts Google and this can increase your organic website rankings. Everyone is always t
read moreWhy you should use a Facebook fan page for business
Facebook, the mother of all social networks has been a huge asset for small and large businesses. Facebook has been very beneficial to many companies helping them with market exposure and increasing their revenue. Why you should use a Facebook fan page for business So what should you consider when you want to start using Facebook for your business? Should you use a normal profile or a business page? Find a couple of reasons below that will help you with this decisio
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