Important questions you need to ask before establishing your social media presence
Ready to get your company started on social media? It’s important to establish a social media presence as a way to promote your company, connect with your audiences and advertise yourself, but jumping in head first without a clear idea of what you want to accomplish can result in social media pages that aren’t effective. Many companies create social media pages that quickly lose steam; you may find that the content isn’t as interesting as it could be, the page
read morePPC Should speak to your target market, not just your bidding budget
Marketing managers usually have to get approval for the PPC (Pay-Per-Click) campaigns they want to run – which means giving the cold, hard figures to their boss. Even if you’re the business owner (and the decision maker), deciding how much you’re prepared to spend on a monthly basis is a huge part of kick-starting your paid search advertising campaign. There is, however, one thing that’s even more important than your bidding budget – and that’s choosing
read moreProfessional social media marketing can be more effective than PR
Almost all brands and organisations have a social media presence in this day and age, as it’s become a necessary component of company identity. Merely creating and regularly updating your social media pages isn’t always enough however, and you can greatly benefit from the assistance of WSI’s social media marketing professionals. Our team develops strategies, helps create social buzz, builds online communities and assists you in communicating directly with your
read moreOnline Transparency is the new route to Customer Trust
Online reputation management isn’t only about managing negative comments on review websites and social media. A huge part of ORM is ensuring that your customers are able to trust you. One of the ways to achieve this is by being completely transparent. Consumers trust their peers According to the twice yearly Neilsen Global Online Consumer Survey of over 25,000 consumers from 50 countries, people trust their peers more than they trust information from brands and co
read moreOnline Mother’s Day Shopping: You’re mother’s gift is most likely sold with PPC
If there’s one thing that business owners are quick to tell you, it’s that PPC (Pay-Per-Click) marketing is expensive. To a certain degree, this is true (seeing as other lead generation strategies such as content marketing and social media marketing are free and don’t cost you per click). Here at WSI, our internet marketing experts will tell you that there are definitely certain instances when PPC is the better way to market a product. Mother’s Day promotion
read moreHow can mobile marketing work for your business?
Mobile marketing is appealing to small businesses and established companies alike because it is an affordable way to market products and services effectively. Unlike traditional marketing media like newspapers, print advertising and billboards, mobile marketing can reach your consumer almost instantly and without breaking your budget. When you set up your mobile marketing strategy with the help of a professional online marketing company, you will be able to customis
read moreWhat you need to know about investing in Orlando internet marketing services
When it comes to web marketing in Orlando, the industry is packed with everyone from advertising agencies, paid search experts and full-spectrum digital marketing companies. With everyone vying for your business – how do you know whether you’re going to get a consultant, service and experience that gives you complete peace of mind about your online strategy? “Digital marketing” is a broad term and can include everything from targeting smartphone and tablet u
read moreCorporate Branding & Social Media Forum
The Corporate Branding & Social Media Forum is taking place on 24th- 25th April, 2013 at The Monte Casino Conference Centre. The goal of this forum is to help attendees understand how to build brand value and establish uniqueness in the marketplace; learn how to align your brand with social media and understand how to connect your brand with tomorrow’s customers. WSI OMS owner and internet marketing expert Francois Muscat will be presenting at the conference.
read moreSEO reporting nightmares are over: Google has the answer with new online reporting tools
SEO reporting is an essential element in website analytics. With Google Analytic’s online reporting tools, you can collect and measure huge amounts of data to help optimise your website. Without tools like these, it would be almost impossible to accurately find out who is visiting your website, for how long and with what results. Finding out how well your website is doing means regularly mining through massive amounts of data and trying to turn it into accurate ma
read moreWhich industries experience success on Pinterest
If you’re relooking your social media strategy, you’ve undoubtedly considered (or at least heard of) Pinterest. The website recently received USD$2-million in funding, which boosted the site’s worth to a staggering USD$2.5-billion. The number of users, however, remains the most impressive, with over 25 million “pinners” signing up to add and share pictures on the website. The one thing that Pinterest doesn’t have is a revenue model – but this doesn’t
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