SEO and Blogging goes hand in hand
To have a business blog is very different than a personal blog. A business blog is done with a purpose. The marketing of this can be used as a powerful tool to improve website search engine rankings and increase targeted website traffic. More targeted traffic could only mean more business or sales leads
SEO
Search Engine Optimization is all about improving the rankings of your website in popular search engines such as Google, Bing and Yahoo. You can also SEO optimize your blog to bring more traffic to it. This is easy to do by using targeted keywords and key phrases in your blog titles, blog categories and in the first paragraph of your blog text.
Blogging
Some believe the online social media phenomena started with the birth of blogs. You can use your blog to raise the rankings of your business website. This is particularly effective if your blog is situated on the same domain as your website eg http://blog.opencircle.co.za/.
Even though it could also have benefits by hosting your blog on a separate domain, I have noticed that by combining the two on the same domain, you are indeed pushing the rankings up for the whole domain.
Blogging involves writing keyword rich content that is creative, compelling and original. Keywords are still used in the blog titles and categories and this also helps distinguishing if your content is relevant.
By using keyword phrases in the link text of your blog post and linking back to your website that is the most relevant is a very effective SEO method that can produce SEO results fast.
How many links should you include in a blog post? 3-5 links is a typical number of links. Be sure to include the occasional links to high PR authority websites such as Wikipedia. This could speed up the process of crawling your blog posts by the search engines.
Blogs traditionally have a large number of postings focused on a particular topic. The page code is often text rich HTML, and very clean. Blogs are usually written in a simple, easy to spider format making them an excellent natural SEO tool that cannot be ignored.
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Category: Blogging
Tags: Blogging, search engine optimization, SEO, social media,
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About the Author
Francois Muscat
Hello there, I started our business in 2004 and am enjoying every minute of it. I am a professional speaker (with the PSASA) and speak frequently at Digital Marketing conferences all over the world. I am the current WSI training ambassador and last year I trained over 450 WSI Internet Marketing consultants world wide in digital marketing and social media.
Francois is the WSI area representative for Africa and is a member of the exclusive WSI President’s Circle, ICAC Council, operates a Regional Solutions Centre. Francois has won nine WSI awards including – Best Product Showcase, Excellence in Search Engine Optimization, Excellence in PPC, and two mentorship awards. Most recently he won the National Sales Award as Africa’s Franchisee of the Year at Stansted 2009. He enjoys mentoring over 12 WSI Internet Consultants internationally.
If you would like Francois Muscat to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via the site or by phone at +27 11 468 3138.
