Creating a professional online business video [Infographic]

Posted by Louisa Korkie on May 17, 2013 in Articles, Online Reputation Management

A well thought out professional video can go a long way in establishing your online reputation. In under 3 minutes you can give a potential customer a snapshot of what your value proposition is. However a poor quality, or poorly edited video can do more harm than damage. It is estimated that 20% of online viewers will click away within the first 10 seconds. That means that you need to ensure that your video is attention grabbing and interesting. YouTube is one of th

Blackberry to bring their popular BBM service to iPhone and Android

Posted by Zoe Ngombane on May 15, 2013 in Articles

Research In Motion (RIM) will be launching BlackBerry Messenger (BBM) on Android and iPhone. The announcement was made yesterday during the BlackBerry Live 2013 conference in Orlando, Florida. iPhone and Android users are going to be able to download this service for free and hop on the crazed BBM bandwagon. Twitter and Facebook are abuzz with the news and excitement over the long-awaited (maybe dreaded by some) integration. There are debates on whether the whole th

EcoCash: The mobile financial service for Zimbabwe

Posted by Francois Muscat on Apr 11, 2013 in Articles

Here is the result of our blog post assignment in my Digital Marketing workshop today. EcoCash is an innovative mobile payment solution that enables Econet customers to complete simple financial transactions such as; Sending money to family and friends Buying prepaid airtime for themselves Or other Econet subscribers You can also pay for goods and services such as your groceries, utility bill, Kombi fares and salaries. EcoCash addresses these problems You don’t n

If you’re not blogging, you’re not ranking. Why?

Posted by Francois Muscat on Apr 9, 2013 in Articles

Blogging for business has become a necessary means to establishing a sense of community and trust between your company and your consumers. That’s not the only benefit though – blogging is essential for increasing your website’s rankings. The relationship between search engine rankings and blogging is a simple but often misunderstood one. Many people think that the only way to get good search engine ranking results is to pay the search engine company to rank yo

Google’s Engage Academy on 7 March, 2013

Posted by Adrienne Brookbanks on Mar 7, 2013 in Articles, Events, Google

Google held its first Google Engage Academy at Monte Casino in Johannesburg on 7 March, 2013. In true Google style, the day was filled with innovative keynote presentations, a fun vibe as well as a few crazy antics (we made a Harlem Shake video!). Brett St Clair, head of new products at Google South Africa, started the day by showing Google’s Moonshot Thinking video. “Google is taking a ‘moonshot approach’ by building androids, driverless cars, augmented rea

How to Use Social Media to Build Trust with Your Clients

Posted by Francois Muscat on Mar 6, 2013 in Articles

I often meet people from around the globe who, like me have a keen interest in social media that they would like to share. Today we have a guest post from Daniela Baker, a social media advocate from Credit Donkey. Her areas of expertise are in new media and journalism. – Francois When it comes to using social media to market your small business, setting goals and priorities can sometimes seem like an exercise in futility. If you feel this way, you’re defi

Inky shop in Fourways Mall moves to Fourways Crossing

Posted by Francois Muscat on Dec 1, 2012 in Articles

I guess you are wondering why I am writing about the Inky Shop in Fourways Mall. Those of you who know me, know I’m always game for a challenge and the challenge I took on is to try and get this post to number one on Google.za for the keyword phrase “Inky Shop Fourways Mall”. First Inky Shop The first Inky Shop was opened in 2003 in Pietermaritzburg by Brett Porrit’s mother. Duncan Bouwer (one of the directors) just loved the idea and bought into the busines

Good Web design: Cut down on clutter

Posted by Marelise da Silva on Nov 6, 2012 in Articles

It is tempting to fill your web site with as much information as possible, but simplicity is a key element of good web design. By keeping things simple, you make it easier for people visiting your site to find the information they are after. As a business owner, you may be tempted to fill your landing page with as much content as possible, after all your website is there to inform people about your products and services. The problem with this approach is that visito

Setting the right tone is key to copywriting success

Posted by Marianna Muscat on Nov 5, 2012 in Articles

If you want to keep the interest of your reader, you have to speak their language. This makes tone an important part of skilful copywriting. If you are writing copy for your website’s blog, setting the right tone is especially important because you have to keep your reader engaged, or they will simply leave your site. There are hundreds of industry blogs online that are all competing for your reader’s interest and at any one time, the typical online reader also

How to get maximum exposure from social media sites

Posted by Francois Muscat on Nov 2, 2012 in Articles

People who work in social media marketing often rely on online tools that allow them to post content quickly and across many platforms. While these tools make it convenient for heavy social media users to post content quickly and efficiently, they can also cause problems because they don’t maximise exposure. Tailoring your posts to each social network will prove beneficial and it also allows you to take advantage of each site’s strengths and unique characteristi