Blogging for business
Blogging for business Here I am training a bright class of 7 students on using Digital Marketing for business. The challenge they gave me was to show an actual demonstration of how one goes about writing a blog post and then the process of spreading the word on Twitter, LinkedIn, Facebook and Google Plus. Hands on blogging We all agreed to write a few paragraphs on using social media for their particular industry. In addition to writing the post, we are also going t
read moreHow to promote your blog
The first step in content generation is always getting an idea, and then turning it into a piece of interesting writing. Blog post promotion is the next step. How do you go about getting people to actually read your shining new and profound words? Here’s some of the best ways to go about it, read up on them right after your next blog post. Following through on all, or just some of these tips will get your message out there. Steps to promote your blog: Scan thro
read moreThe importance of a blogging policy for your business
In my experience, a blog marketing strategy can be one of the main points of your social media marketing campaign. It adds a voice and emotion to your internet marketing strategy. Blogging is a powerful communication channel that you can use marketing purposes, but for larger companies, blogging can pose a serious risk to information security without the proper internal guidelines in place. It is important that if you are using a blog as part of your internet mark
read moreWhy don’t you have a blog?
If you are a small business owner you most likely have a lot to do already. Why do you want to add another thing to make your day more busier? Would you be interested if I told you that by adding a blog to your business you can make your business many times more successful than it already is and you only have to spend a couple of minutes every day to get that return. Would you then be interested? Dedicating a couple of minutes on a daily basis to your blog can defi
read moreSocial media and blogging working hand in hand
In my own opinion and many others, blogging can be the heart and soul of your search engine optimization (SEO) and social media marketing campaign that can help you get top results. Once you understand how blogging integration works, you will know exactly why it is so valuable to your campaign. With your blog, you are basically feeding the search engines with new content every time you publish a new blog post. If you publish a new blog post once a day, it means one
read moreMaking the most out of your blogging journey
Over the last few years, blogging has changed the digital landscape and how businesses communicate with their clients. Instead of just talking to them and sending them information on their updates, businesses interact, engage, and converse through blogs. Blogging for your business is a very personalized and highly effective way of getting the attention of the audience you are trying to reach. What does it take to make your blogging journey successful? Find below a
read moreHow your blog can help your internet marketing campaign
Blogging is a multi dimensional kind of marketing method that can support your other internet marketing campaigns. I have been blogging for quite a while now and I strongly believe that your blog can be the heart and soul of many of your online marketing strategies. Are you wondering how you can use a blog in your marketing efforts? I have identified 5 key areas that a blog can serve its purpose. Of course there are many other ways, but that discussion is for a foll
read moreContent curation – how the pros get it right
Content curation is a great way to become the go-to person for industry news. Many brands have now implemented content curation strategies so that they get to choose and share the best industry news with their followers. What makes content curation so attractive is the fact that you don’t have to produce every single piece of content yourself – you’re basically scouting the web and gathering the best pieces of news. Other advantages include being able to creat
read moreBaby Boomer Interviews generation Y
Marianna & I are spending some quality time with my best friend Peter Rooyakkers in a small city called George. It just so happens that his kids have their friends around while we are here. I thought this might be a good opportunity to interview these Gen Y’ers and find out what makes them tick. After all they are the future leaders of our country and will run businesses that are currently run by Baby Boomers. [caption id="attachment_10262" align="aligncenter"
read moreHow to back up your blog
As a business owner, you probably know how important it is to back up your data and client folders, but don’t neglect something that you put hours into each week – your blog! You don’t know when some weird update or an accidental slip of the wrist deletes years of posts, comments and data from plug-ins. Thankfully there’s a new Wordpress plug-in that is bound to solve your blog back-up problems. It’s Backup to Dropbox and it allows Wordpress users to tak
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