Attack of the blog! – The art of breaking down barriers to communication on social media

Attack of the blog! – The art of breaking down barriers to communication on social media

Does your company hire someone to manage your company’s blogging and social media content, content marketing or social media campaign for you? If this is the case, then you need to utilise them correctly to get the maximum benefit for your business. Four reasons why your business needs to embrace social media: It’s the best way to get publicity Social media networks are ideal for listening to the latest buzz – something that can help you keep your finger on

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Social media insights: Blogging taxonomy and the benefits of blogging

Social media insights: Blogging taxonomy and the benefits of blogging

What is the bottom line when it comes to blogging and social media? Business blogs should/can/will makes your business grow! Blogs not only attract new visitors and customers to your site, but they also attract repeat visitors who continue to come back to the website for fresh content. Blogging also allows you to team up with people who already have an established audience that instantly attract readers. A few benefits of blogging: Save money – Professional busin

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Social media tips – Blogging for business!

Social media tips – Blogging for business!

Blogging on social media is a serious business – and a powerful tool used for online marketing. With blogging, you are able to reach out to your target audience on a global scale. Ten tips for blogging with purpose: Teach, don’t preach – Adopt an educator’s mentality to win trust and to educate consumers on new products and services. Converse and answer questions – Respond to any comments or questions posted on the blog as promptly as possible in an e

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How much money does Facebook, Google and Apple make per second? [Infogram]

How much money does Facebook, Google and Apple make per second? [Infogram]

The UK based money saving community, Happier, released an interactive infogram to graphically show how much money top earning tech companies earn per second. The tech companies included on the infogram include Blackberry, Facebook, Google, Amazon, Samsung and more. According to Happier’s stats Samsung is the highest earning company, earning approximately $6486 per second, while Apple earns $4540 per second. The infogram also has a counter next to each brand sh

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Guest blog: At some time in our lives we all need someone to talk to

Guest blog: At some time in our lives we all need someone to talk to

In my 10 years of operating my WSI franchise, I have been blessed to meet many of my fellow WSI Internet Consultants from around the world. Many of us may have experienced the tragic loss of a loved one and found it difficult to cope. Today I want to introduce a good friend of mine and fellow WSI consultant, Alan Tomkins from Scotland as he has a story that I feel is worth sharing with my network. – Francois Muscat Recently we had bereavement in our family.

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The blog economy: Why blogging is good for your business

The blog economy: Why blogging is good for your business

Blogging is no longer something that just a select few do in their spare time. It has become a major industry and a fundamental part of any good digital marketing strategy. If you are still not convinced that blogging is right for your business, take a look at some blogging stats 5 Reasons why you should consider blogging about your business 77% of internet users read blogs Your small business is more likely to generate leads if it has a good blog Consumers turn to

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EcoCash: An innovative mobile payment solution for Zimbabweans

I am really enjoying our two-day Digital Marketing Strategies workshop with the Econet team in Harare. We are training at Pandhari Lodge, which is a good venue for a large team. One of our exercises is to write a blog post and here is my assignment as an example of what can be written about Econet’s Mobile Payments solution that is called EcoCash. EcoCash is an innovative mobile payment solution that enables Econet customers to complete simple financial transact

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Yahoo takes the social media plunge and buys Tumblr

Yahoo takes the social media plunge and buys Tumblr

Yahoo, the former Internet giant, has been at the bottom of the world wide web food chain for a while now, scraping for visitors with lesser known sites and depending on their die-hard users to keep them even a little bit relevant. Enter Marissa Mayer, the newly appointed CEO who is determined to turn the bad situation with Yahoo around by introducing social media to the family. In the time she has headed Yahoo, and among all the many internal and external chan

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Blogging for business

Blogging for business

Blogging for business Here I am training a bright class of 7 students on using Digital Marketing for business. The challenge they gave me was to show an actual demonstration of how one goes about writing a blog post and then the process of spreading the word on Twitter, LinkedIn, Facebook and Google Plus. Hands on blogging We all agreed to write a few paragraphs on using social media for their particular industry. In addition to writing the post, we are also going t

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How to promote your blog

How to promote your blog

The first step in content generation is always getting an idea, and then turning it into a piece of interesting writing. Blog post promotion is the next step. How do you go about getting people to actually read your shining new and profound words? Here’s some of the best ways to go about it, read up on them right after your next blog post. Following through on all, or just some of these tips will get your message out there. Steps to promote your blog: Scan thro

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