WSI is gearing up for IFE 2012

WSI is gearing up for IFE 2012

The International Franchising and Entrepreneurs Expo 2012 is kicking off tomorrow at the Sandton Convention Centre. Our team are setting up and getting everything in order to meet all the visitors at IFE 2012. The event is aimed at encouraging the development of small business and entrepreneurship. Visitors will have the opportunity to chat to franchisors and compare the concepts and business opportunities on offer. WSI will be there to educate South Africans about

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WSI will be at the International Franchise & Entrepreneurs Expo 2012

WSI will be at the International Franchise & Entrepreneurs Expo 2012

WSI Internet Marketing will be exhibiting at IFE 2012, the biggest franchise expo in Africa. The International Franchise & Entrepreneurs Expo (IFE) 2012 will be held at the Sandton Convention Centre in Johannesburg, Gauteng on 17-19 May. Now in its 20th year, the IFE expo is the official exhibition of the Franchise Association of Southern Africa (FASA). Over the years the show has become renowned for showcasing quality franchising opportunities for entrepreneuri

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Conversion architecture comes to Paris

Conversion architecture comes to Paris

Carlos Del Rio next from Unbounce just asked me a difficult question. What is a Landing Page? It is the first page that a visitor sees. It means that somebody has landed there with some intention.   Here is a good landing page example that converts at 70%…mmmm   Good headline Demonstration Value for person Support of that value Action – One clear action The perfect execution Delivery in less than 2 seconds Appropriate content delivery Fulfillme

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The Future of Organic Search – Krista LaRiviere

The Future of Organic Search – Krista LaRiviere

Your clients are getting smarter as they can go on the web and find out stuff Prediction 1: Organic search will continue to be important in the digital marketing mix The reason it is true is that everyone looks @ Organic Your clients are getting smarter as they can go on the web and find out stuff Prediction: Organic search will continue to be important in the digital marketing mix The reason it is true is that everyone looks @ Organic She says she hates Forrester

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Dominque de Coster – on web analytics

Dominque de Coster – on web analytics

Next up after Avanash is his student, Dominque de Coster My Belgium friend, Dominque. He is a dancer and entertainer of note and I only found this out while spending two days with him on sales training about 5 years ago. Dominque has been certified on Avinash’s analytics course – so we should get some good tips here.   Understand the business Understand the people Understand their incentives A dimension is typically an attribute of the visitor to your we

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Avinash Kaushlik wows WSI Audience

Avinash Kaushlik wows WSI Audience

We always look forward to listening to Avinash. He has a great sense of humor and really makes your think about how best to use Google Analytics. Print newspaper advertising – the rise and fall When this happens to you what is your plan on how to deal with this transformation in the world Influence – and experience is something Avinash likes. Make sure that when you influence people make sure that you deliver an incredible experience and if you deliver an incred

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Steve Baxter on Net Promoter Score

Steve Baxter on Net Promoter Score

Client retention – Helping your clients keep their customers Steve has provided all WSI ICS a copy of their software so that we can use this and get information on how we can find out more from our customers. We all have got those customers that will promote you and understanding why they promote you is key to your success Our customers are going to be asking us about ZMOT and we must be ready to help them improve Replacing an old customer with a new one is not th

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WSI – Opening Address by Ron McArthur

WSI – Opening Address by Ron McArthur

The most beautiful city in the world. Ron thanks Gilles and the French ICs for making this happen. First off, we miss Maribel and wish her a speedy recovery. The challenge for us is to share a view success stories for us to share with Ron. The spirit of E&I is everything that each of us feel as we are a community. Our focus is how we must enhance the value that we provide our end clients. The services that we provide our clients really add value and we shouldn

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Our Master of Ceremonies from WSI E&I Paris

Our Master of Ceremonies from WSI E&I Paris

Gilles Dandel and Tracey Spence. Gilles is speaking French and he welcomes us to Paris. He has done a great job in developing the WSI IC community in France. Gilles found out that Tracey’s family goes back to some royalty way back. Amazing Google research.   Tracey also dug a bit of dirt. Gilles was a majorette – now the secret is out   Up next Ron McArthur our president

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Advanced Digital Marketing training in Birmingham, UK 2011

After attending two action packed days at the Excellence & Innovation Conference, I held a one-day advance Digital Marketing training for around 60 WSI Internet Consultants. As usual these days are hard work, as I have to lecture, as there are too many attendees to have break out sessions and assignments. We do make it interactive though with questions throughout the day. I cover the complete Digital Marketing spectrum and deliver them in 3 parts: Here I am with

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