Move Beyond Segments to Manage Customer Portfolios
Which customer groups offer the most potential? And how can you balance maximizing customer value (attract, grow, and retain the potential) with acting in the best interest of your customers (customer experience)? These are questions that vex almost every company today. In the Automotive industry profits are under pressure, while data and content are becoming the new but challenging playgrounds for manufactures. Add to that the increasing complexities of digital
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