SEO tips on understanding AdWords Enhanced Campaigns

SEO tips on understanding AdWords Enhanced Campaigns

There is no denying that Google’s AdWords Enhanced Campaigns offers some of the best new SEO tools available for online marketing purposes, but if you are not an IT genius that keeps up to date with the latest developments, understanding what they are and how to utilize them correctly can be tricky. It is therefore advisable to get in contact with experts like WSI who know all there is to know when it comes to AdWords Enhanced Campaigns. They will ensure that all

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Community management: It’s all about managing your time

Community management: It’s all about managing your time

As a community manager, your main goal is managing conversations.  The ever-evolving nature of this job role, however, means that you’re going to be managing conversations across many platforms. A tweet may only be 140 characters, but if you’ve got hundreds of tweets to respond to each day (or on a specific day) you need a plan of action to manage your time so that you get around to each social media platform. Here are a few tips to effectively manage your time

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How to build an interactive community

How to build an interactive community

Community management is all about initiating conversations and engaging with customers online. So what happens when you’re bending over backwards to talk to people, but nobody’s talking back? It happens all too often that companies set up Twitter and Facebook profiles, only to be left posting information and Tweeting until the cows come home (without getting any feedback from their community members). The good news is that you don’t have to change your entire

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How many community managers do you need?

How many community managers do you need?

The number of companies looking to employ community managers has grown tremendously over the past year. Regardless of whether your organisation is a huge bank or a small retail company – people tend to think of a “community manager” as a singular person. While this used to make sense a few years ago, it doesn’t always work that way anymore. Here’s why: Job roles aren’t always clear. When you hire a community manager, you basically want them to “take c

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What to do when you fumbled your social media community

What to do when you fumbled your social media community

Building an online community takes a lot of work. While many companies are engaging with their customers online, not all of them have a dedicated community manager in charge of their various social media platforms like Twitter, Facebook, LinkedIn and their blog. So what happens when your online community suddenly turns into an online complaints department with unhappy clients airing your dirty laundry for all to see? Or worse yet – if you made a huge mistake by po

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