Google’s “Panda” Update Elevates the “Content is King” Theory
My good friend and fellow WSI Internet Consultant Patrick Hogan is a regular guest author of our blog. In this post he gives a great explanation of the Google Panda update and how he is re-evaluating his content strategy with a live case study. Savvy web marketers have always known that content is king on the Internet. After all, for years, the words on the page and links to a website were the only way search engines had to figure out what a site is about. It st
read moreLead Nurturing – It’s worth considering
Much has been written about why companies should nurture leads until they’re ready to buy. These arguments tend to be logical, typically citing the need to assist prospects through the buying process and keep your company top of mind. But arguably, an even more important reason to nurture leads is overcoming prospects’ emotional objections—specifically, their fear of buying from you. Logical Reasons As you’re probably aware, the logical reason for lead nur
read moreContent Creating Tips for Internet Marketers
Inbound Marketing assumes you’ll gain followers online by providing a constant source of valuable content for them. However, writing content for the Internet is easier said than done and it takes time to build an online reputation as a thought leader in your industry.
read moreOptimising and Measuring Online Video Content
Now that you have an idea as to where to start with your Online Video Content, it is important to know that conversion-orientated video isn’t just about producing it and uploading it to the Web.
read moreMore Tips for Online Video Content Creation
In my first Online Video Content creation post, I covered the following: Advantages of Online Video Content Focussing on making Online Video that is brief and action orientated The structure for Online Video Content Not wasting time on production quality This post introduces a few more Online Video Tips that can help you produce valuable video content. Online Video Content Tips Aim to keep your Online Video Content genuine. Creating videos that use sophisticated p
read moreUsing Online Video Content as an Internet Marketing Tool
Online video has grown in recent years. The stats are as follows: 39% in 2007 46% in 2008 124% in 2009 It is important that Internet Marketers get used to working with Online Video channels like YouTube now in order to convert visitors into leads. Advantages of Online Video Online Video is an excellent brand awareness and content creation tool It is low risk and requires minimal investment of time and money Online Video Tips It is important to make Online Videos
read moreWriting website content
Your website should always answer your visitor’s queries and solve their most urgent need or problem. The writing of website content is most likely the most time consuming part of developing and creating your website. A good way to start writing the content of your website is to ask yourself a couple of questions about your visitors. This can help you to establish the purpose of your website. What is the purpose of your website? This can be your first question
read moreQuality Content will Attract Visitors to your Website
Although the Internet is made up of billions of pages, there is a common goal – to attract business prospects and consumers in order to sell products and services. Because the Information Superhighway is so overwhelmingly inundated with information on everything you can think of, it is important that your content articles are superior and dependable in order to promote yourself as a reliable source of information on the Internet. Major search engines like Google a
read moreVideo: Does the size of your website affect its rankings?
Websites that are large and have a focused topic plan with lots of content tend to have better search engine rankings than smaller websites. There is allot more to rankings than just the size of a website. Quality backlinks from authority websites is also important in getting Google to index your pages and content. Search engines loves content and you might have heard the phrase “content is king” but without a focused plan with a linking strategy f
read moreContent marketing strategy
A content marketing strategy is the core foundation for any internet marketing campaign. Optimized informative content can connect you with your readers enabling them to interact and ultimately convert them into a follower or a customer. Good content is what connects you with the search engines. All forms of online marketing requires a content strategy to reach your targeted audience and to communicate your message. The more complex your marketing campaign is
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