Copywriting services clarified! This is as good as it gets!

Copywriting services clarified! This is as good as it gets!

We live in an age where content is king – and copywriting services will help you create current, engaging content that will put you ahead of the competition. Business owners make use of copywriting services to persuade someone to buy a product or to influence their beliefs. If you need your website to be re-written or if you are in need of a blog, a press release or a company profile, then you need the copywriting services of WSI. Your website content needs to

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Digital Marketing Predictions: What does 2014 have in store?

Digital Marketing Predictions: What does 2014 have in store?

As we officially get into the swing of things this new year, it is important to look ahead and see what to expect and follow to make 2014 a great digital marketing year. 2013 has definitely set the bar high with the rising popularity of flat design, responsive design and visual optimisation, to name a few. No doubt these trends will still be very prominent in the year to come but what else can your business do to make the most of its digital marketing strategy? It l

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Content marketing insights: Evergreen content and why you need it

Content marketing insights: Evergreen content and why you need it

To maintain a healthy online content marketing footprint it is vital to remember not to neglect evergreen content. Most marketing managers have come to realise this but, as it is with most things that are worth the time and effort, it can be a lot trickier than it sounds. If you’re not already a pro it’s probably better to consult an expert like WSI OMS, here’s a short list of the most frequently encountered pitfalls and how to avoid them. 1.    The first

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How multicultural content marketing can grow your business

How multicultural content marketing can grow your business

Multicultural content marketing is always a good idea if you want to reach a wide scope of people and on a more personal level. People are always more likely to respond to something when they feel that they are being spoken to directly, and the best way to do this is to acknowledge their unique cultural traits. It also tells people on a subconscious level that you understand who they are and that you are therefore more likely to meet their needs when it comes to the

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Content marketing insights: Evergreen content and why you need it

Content marketing insights: Evergreen content and why you need it

To maintain a healthy online content marketing footprint it is vital to remember not to neglect evergreen content. Most marketing managers have come to realise this but, as it is with most things that are worth the time and effort, it can be a lot trickier than it sounds. If you’re not already a pro it’s probably better to consult an expert like WSI OMS, here’s a short list of the most frequently encountered pitfalls and how to avoid them. 1.    The first

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Your content marketing strategy needs in-depth analysis and research if you want it to hit the right spots

Your content marketing strategy needs in-depth analysis and research if you want it to hit the right spots

Whether you’re a digital marketer, a content marketer, a business owner or just starting to dabble in the world of internet marketing, it’s important to know that keyword research for content marketing is different to keyword research for Pay-Per-Click campaigns and Search Engine Optimisation. Here’s the fundamental difference: Keyword research for SEO and PPC mainly focuses on understanding what people type into Google, while keyword research for content mar

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The importance of measuring your Content Marketing

The importance of measuring your Content Marketing

When a customer or potential client stumbles upon your site, the first thing they are met with is your content. Believe it or not, what is written on your site pages is what could make or break your whole marketing strategy. Content marketing is what makes you more human and interesting to your clients as it is in the forefront of your customer engagement. As a company who strongly wants to positively affect their bottom line, you need to take full advantage of this

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Checklist for content marketing: Which content creates value?

Content marketing, for the uninitiated, is the process of creating online content with the aim of getting people to read it and take action through visiting your website. It’s an effective way to drive traffic to your site when the content you are creating is of good quality and part of a well thought out marketing strategy. Here is a checklist of content that creates value: Blogs. Consumers use the Internet to find solutions to their problems, and that’s where

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Objective content marketing: 5 business goals that your content should accommodate

Objective content marketing: 5 business goals that your content should accommodate

When you devise your content marketing strategy, you need to be clear on what business goals you need to accommodate. Content marketing can cover a wide range of online content, from blogs and articles to social media statuses and tweets, so it needs to all link up to your overall strategy and goals that you want to achieve in order to be successful. Here are 5 business goals for content marketing for you to consider: Drive website traffic. If you think your websit

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Creating content for SEO [Infographic]

Creating content for SEO [Infographic]

How often do you see blogs titled “Content is King”? The phrase is so popular, it even has its own Wikipedia entry. 27 Million pieces of online content is shared daily and 1 in 5 social media posts has a link to content. It is no wonder that most online marketers focus on content marketing. Content is important for SEO and with Google’s Panda update, having quality content has become a necessity in any content marketing strategy. The below Infograp

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