Ace your copywriting interview
An interview is an inevitable hurdle everyone has to jump to get their ideal copywriting job. As such it is essential that you are well prepared for you interview, know what to expect, and feel confident about your work and the work the job might require you to perform. Interviews give your prospective employer a lasting impression and can certainly determine whether you get the job you want or not. To ace your copywriting interview follow these easy tips: Anticipa
read moreWhen to fire your copywriter
Hiring a copywriter can be tricky for a number of reasons. Firstly, anyone can do a copywriting course and pass with writing the minimal amount of copy and secondly, you can’t always get a copywriter to do some “trial work” before you take them on as a full-time employee (we strongly advise this though – if the person is serious about the job he or she won’t mind doing a couple of blogs as part of the interview process). It’s hard to hire new people, tra
read moreHow to make sure your business blog succeeds
When launching your very first business blog, there are many important aspects to consider to make sure it’s a success. A business blog is much different to most other blogs – you have to choose the correct tone and know how to communicate to your target market as well as get them involved (through posting comments and following your updates). So how do you do that? Tips to create a successful blog for your business Engage With The Audience: For many bloggers,
read moreWordPress for beginners
In case you haven’t already heard, Worpress is one of the most preferred blogging platforms in the world! So if you’re thinking about starting a blog, you’d better begin learning the ins and outs of Wordpress. Below are some helpful ways to kick-start your blog. Wordpress For Beginners Manage Your Sidebar: Make sure that within your Wordpress blog, you keep your sidebar neat and tidy. When readers view your blog, they don’t want to s
read moreWriting high impact blogs
So if you’ve decided you would like to start blogging, I’m sure you’re wondering how to write a high impact blog, right? Everyone who owns a blog should know the tips and tricks of the trade to improve the overall quality of their pieces. So, for your reading pleasure, the below list of hints will hopefully help you in creating a successful blog! How to write high impact blogs Tone: When creating your blog, make sure you keep the tone of your w
read moreHow to write a press release
Writing a press release may seem difficult, but it’s actually one of the easiest things to do once you get your head around it. There is a simple formula you can follow to write just about any press release for any occasion. The first and most important element is writing the headline. The headline should be brief, clear and to the point. It should try to convey the message of the release in a few words. The next step is the body of the press release. This is wher
read morePlagiarism detection software
Search engines such as Google, Yahoo and Bing check your website’s content to make sure it’s unique. Besides the fact that duplicate content ranks poorly in search engines, it’s also a waste of time to go through the effort of adding content to your site (only to discover that nobody is viewing your page because the content is re-used). Whether you are a copywriter that wants to check if your content is unique (doing research online can lead you to copying som
read moreWriting good e-mail subject lines
It often happens that you send the most informative, interesting e-mail campaign or newsletter, but the open rates were disappointing. Why? Did you send the e-mail out on a Saturday? Was everyone too busy to open the e-mail? Many times, it’s because your e-mail subject line wasn’t intriguing enough. Don’t let your efforts go to waste because you didn’t take the time to create a great subject line. This is your only chance to get people to open your proposal
read moreHiring an SEO copywriter? This is what you should expect from the service:
Hiring a copywriter isn’t the hardest thing in the world – anyone from a marketing legend to a 12-year-old can pretend to be an SEO copywriter and claim your cash before you’re sure if they can produce results or not. If you are looking for an SEO copywriter that can create unique copy that attracts a targeted group of people to your website, you need to know what to expect from this person. 1. An understanding of how Google Analytics works If your website alr
read moreDifferent types of copywriting
Copywriting is a very broad term and many people are unaware of the various disciplines that need to be understood when looking at a career in copywriting. Being able to focus on and employ these disciplines is crucial if you want a broad and varied client base. 5 examples of copywriting disciplines Marketing Copywriting is about creating brand awareness and it is a basic skill that should be mastered. It is needed in advertising and media agencies as well as compa
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