How SlideShare increases engagement

How SlideShare increases engagement

SlideShare is an online sharing tool that allows you to publicly host PowerPoint presentations, OpenOffice presentations, infographics and PDF documents and more on your own website. It is a valuable tool for businesses that want to host important presentations, keynote speeches, annual reports and other documents because it’s easily accessible, easy to use and can be easily found by people looking for related content. But how does it increase engagement? SlideSh

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Digital Marketing Predictions: What does 2014 have in store?

Digital Marketing Predictions: What does 2014 have in store?

As we officially get into the swing of things this new year, it is important to look ahead and see what to expect and follow to make 2014 a great digital marketing year. 2013 has definitely set the bar high with the rising popularity of flat design, responsive design and visual optimisation, to name a few. No doubt these trends will still be very prominent in the year to come but what else can your business do to make the most of its digital marketing strategy? It l

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How to use video effectively in your digital marketing strategy

How to use video effectively in your digital marketing strategy

A digital marketing strategy without videos is like bringing knives to a gunfight. Chances are you will always lose to the rival company who has made videos an intricate part of their digital marketing campaign. Numerous studies have proven that videos are not only great attention grabbers, but also tend to keep people’s attention a lot longer than large volumes of text. We live in a predominantly visual society, meaning that people want to see who you are and wha

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Francois Muscat to present at the WSI-Axon Smartcamp in Lagos

Francois Muscat to present at the WSI-Axon Smartcamp in Lagos

WSI OMS‘s Francois Muscat will be in Lagos, Nigeria this week to present on Digital Marketing. The event is being hosted by WSI-Axon, a Nigerian WSI franchise based in the country’s capital. Muscat will be joined by Michael Monaghan, director of WSI Digital Marketing and Krista LaRiviere, the CEO of gShift labs. The theme of the Smartcamp is “Propel your brand, harnessing Digital Media Strategy”. Attendees have the opportunity to learn more a

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Buzz off SEO, here comes Hummingbird

Buzz off SEO, here comes Hummingbird

At the end of September, Google announced that the latest updates to its SEO algorithms – namely “Hummingbird” – had been live for a few weeks. While this algorithm impacted a whopping 90% of search queries, many marketers were surprised that the visible impact wasn’t as big as expected (it was much less significant than the Penguin update in 2012, for example). After a lot of heated debate, many digital experts and SEO fanatics have concluded that the

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Local Internet marketing consultant contributes to top selling digital marketing book

Local Internet marketing consultant contributes to top selling digital marketing book

WSI Internet marketing consultant, Francois Muscat, recently returned from the annual WSI global conference in Toronto, Canada. The conference attracted top Digital Marketing Consultants and speakers from all over the world, including speakers from Google and LinkedIn. One of the highlights at the conference was the new “Digital Minds – “12 Things Every Business Needs to Know About Digital Marketing” book that was launched. Muscat, who is an area representat

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Web designers: Referral programmes can help your website build a following

Web designers: Referral programmes can help your website build a following

Internet based referral programs can be an extremely beneficial component of a digital marketing strategy for any web design or web design company. Because designing a great website involves so many different elements and areas of expertise, it is almost impossible to find one person who excels at all of them: there are not many people out there who are equally good at graphic design, copywriting, programming and web-page design as well as fantastic market analysts,

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The importance of thorough competitor analysis when designing a digital marketing strategy

The importance of thorough competitor analysis when designing a digital marketing strategy

As with any real-world marketing strategy, a thorough online competitor analysis is a critical part of designing any successful digital marketing campaign. Assessing exactly what your competitors are doing right (as well as what they are doing wrong), can give you valuable insight into what consumers respond to in your particular industry and is the best way of ensuring that your online marketing efforts outperform theirs. What makes devising a successful digital ma

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Digital marketing insights: how to get your customers to review your business

Digital marketing insights: how to get your customers to review your business

Every prudent, forward-thinking business owner understands the importance of an aggressive digital marketing strategy by now. We often forget, however, that a healthy and truly productive online presence involves more than just the marketing material we put out there. Think about it: When looking to purchase a product or service, the first thing most people do is go online and find out more about what’s available out there. Now, with a good, user-friendly website

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Francois Muscat to give digital marketing course at Econet in Zimbabwe

Francois Muscat to give digital marketing course at Econet in Zimbabwe

Francois Muscat, internet marketing consultant and area representative at WSI, will be presenting a two day digital marketing course at Econet in Zimbabwe. During this two day course, delegates will learn everything about online reputation management, social media marketing, LinkedIN networking and digital marketing. “The two day course is aimed at marketing executives, PR managers, business owners as well as sales representatives and sales managers who want to st

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