Stay on top of your email marketing strategy [Infographic]

When was the last time your company paid close attention to its email marketing campaign? Most of us, for most of the time, forget the effect a simple email to a loyal customer can have. With people’s email accounts being bombarded with spam, bills and other unpleasant and forgettable things, it’s easy to turn a blind eye on that aspect of your marketing strategy. But an email newsletter from a business they know and trust with services and delivery can further

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Who thinks e-mail marketing is still effective?

Who thinks e-mail marketing is still effective?

With the focus of many companies turning toward social and search marketing, much of the attention once given to e-mail marketing has faded. People seem to have little faith in e-mail marketing (and rightly so, considering the impact of the Consumer Protection Act and the fact that so many people simply delete spammy e-mails). But it’s not e-mail marketing itself that is the problem – it’s the way e-mail marketing is used. Read these tips to improve your e-mai

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