Who thinks e-mail marketing is still effective?
With the focus of many companies turning toward social and search marketing, much of the attention once given to e-mail marketing has faded. People seem to have little faith in e-mail marketing (and rightly so, considering the impact of the Consumer Protection Act and the fact that so many people simply delete spammy e-mails). But it’s not e-mail marketing itself that is the problem – it’s the way e-mail marketing is used. Read these tips to improve your e-mai
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