Has Google Penguin 2.0 affected the SEO on your website?

Has Google Penguin 2.0 affected the SEO on your website?

Search Engine Optimisation is a very important aspect of any digital marketing strategy. On 22 May Google announced their latest Penguin update. This update to the Google search algorithm is aimed at penalising websites using black hat tactics to improve their SEO. It is estimated that 2.3% of English-US search queries are affected by Penguin 2.0. This might seem like a small percentage, but there are over 5 billion searches per day (making it a rather large nu

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Google Reader retires on 1 July

Google Reader retires on 1 July

On 13 March, Google announced that it will retire Google Reader as of 1 July 2013. The reason for this is simple: “Usage of Google Reader has declined, and as a company we are pouring all of our energy into fewer products,” said Google. Google Reader was launched in 2005 in an effort to make it easy for people to discover and keep tabs on their favourite websites. The web giant has urged users interested in RSS (which stands for Rich Site Summary) alternatives t

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Google’s Engage Academy on 7 March, 2013

Google’s Engage Academy on 7 March, 2013

Google held its first Google Engage Academy at Monte Casino in Johannesburg on 7 March, 2013. In true Google style, the day was filled with innovative keynote presentations, a fun vibe as well as a few crazy antics (we made a Harlem Shake video!). Brett St Clair, head of new products at Google South Africa, started the day by showing Google’s Moonshot Thinking video. “Google is taking a ‘moonshot approach’ by building androids, driverless cars, augmented rea

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Google Wages War on Monochromatic animals!

Google Wages War on Monochromatic animals!

From time to time I like to profile other consultants in the WSI network, and today I want to showcase my friend and fellow digital marketing consultant Chuck Bankoff, Director of Web Services for Kreative Webworks, an online marketing firm in Orange County California. He has written a blog for WSI OMS on the changes in Google’s algorithm. - Francois Muscat   Google Wages War on Monochromatic animals! Can you name their next victim? Is it just me or am I the

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Increase your visibility with Google local listings

When searching for a local business on Google, there are 7 Google Map listings that appear.  According to the big boys (Google),97% of consumers searches online for local businesses.  Listings are free for any business with a physical address. Businesses that makes in person contact with customers qualify for a Google Places listing. On Google Places, the listings are optimized for smartphones.  If you don’t have a mobile site, or if your website is not mob

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The Google Adwords Professional Certification

I recently sat (and passed!) The Google Adwords Search Advertising Advanced exam meaning I’m now ‘Google Adwords Qualified’. I’d suggest the Google Adwords Professional Certification for anyone involved in Internet Marketing, and especially PPC Campaign Managers.

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WSI Offices on Google Street View South Africa

We were very excited to see our offices appear on Google Street View South Africa. I remember when the Google Prius drove passed our office in 2009 and here’s the image they captured at 149 Goodwood Street in Kyalami. What is Google Street View? Google Street View is the new addition to Google Maps and it allows you to explore a certain area with panoramic street-level photos. Where is Google Street View Available? It hasn’t been applied to all Google M

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The Google Caffeine update is live at last!

After months of testing small bits of this massive update to the Google search engine algorithm, the Google Caffeine update is officially live. On 8 June 2010, Google announced this on their official blog – Our new search index: Caffeine The first time I heard of this big update was back in 2009 when they announced that they are planning this major update to their search engine  – Help test some next-generation infrastructure Google is steering towards

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Google Website Optimizer

A good way to test and to improve the overall performance of your website is to do A/B testing also known as split testing. Split testing entails running two different versions of a particular page simultaneously for different users and recording how well each page converts. A more advance version of these tests are known as multivariate testing. A multitude of variables are tested to discover the best combination. Google offers a tool to do exactly this. It is c

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Google accounts on Twitter

Everyone loves Twitter. Even Google. While browsing the Google blog on blogspot I came across a list compiled by Google on their active Twitter accounts. Follow the accounts below related to Google Services. Taken from: http://googleblog.blogspot.com/2009/07/google-accounts-on-twitter.html twitter.com/Google – our central account twitter.com/Blogger – for Blogger fans twitter.com/GoogleCalendar – user tips & updates twitter.com/GoogleImages

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