Increase your visibility with Google local listings

Posted by on May 20, 2011 in Google

When searching for a local business on Google, there are 7 Google Map listings that appear.  According to the big boys (Google),97% of consumers searches online for local businesses.  Listings are free for any business with a physical address. Businesses that makes in person contact with customers qualify for a Google Places listing. On Google Places, the listings are optimized for smartphones.  If you don’t have a mobile site, or if your website is not mob

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The Google Adwords Professional Certification

Posted by on Sep 23, 2010 in Google

I recently sat (and passed!) The Google Adwords Search Advertising Advanced exam meaning I’m now ‘Google Adwords Qualified’. I’d suggest the Google Adwords Professional Certification for anyone involved in Internet Marketing, and especially PPC Campaign Managers.

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WSI Offices on Google Street View South Africa

Posted by on Jul 13, 2010 in Google

We were very excited to see our offices appear on Google Street View South Africa. I remember when the Google Prius drove passed our office in 2009 and here’s the image they captured at 149 Goodwood Street in Kyalami. What is Google Street View? Google Street View is the new addition to Google Maps and it allows you to explore a certain area with panoramic street-level photos. Where is Google Street View Available? It hasn’t been applied to all Google M

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The Google Caffeine update is live at last!

Posted by on Jun 11, 2010 in Google

After months of testing small bits of this massive update to the Google search engine algorithm, the Google Caffeine update is officially live. On 8 June 2010, Google announced this on their official blog – Our new search index: Caffeine The first time I heard of this big update was back in 2009 when they announced that they are planning this major update to their search engine  – Help test some next-generation infrastructure Google is steering towards

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Google Website Optimizer

Posted by on Jun 2, 2010 in Google

A good way to test and to improve the overall performance of your website is to do A/B testing also known as split testing. Split testing entails running two different versions of a particular page simultaneously for different users and recording how well each page converts. A more advance version of these tests are known as multivariate testing. A multitude of variables are tested to discover the best combination. Google offers a tool to do exactly this. It is c

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Google accounts on Twitter

Posted by on May 10, 2010 in Google

Everyone loves Twitter. Even Google. While browsing the Google blog on blogspot I came across a list compiled by Google on their active Twitter accounts. Follow the accounts below related to Google Services. Taken from: http://googleblog.blogspot.com/2009/07/google-accounts-on-twitter.html twitter.com/Google – our central account twitter.com/Blogger – for Blogger fans twitter.com/GoogleCalendar – user tips & updates twitter.com/GoogleImages

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