Four Speakers – Four Business Topics – Four Hours

Four Speakers  – Four Business Topics – Four Hours

Last year I made a commitment to myself – looking for a new career. I decided that I will focus on speaking, training and consulting in the Digital space. I joined the Professional Speakers Association of South Africa in October and started volunteering to speak at every opportunity. Being a speaker can be hard work and I have already learned from some of South Africa’s greatest speakers, like Stef Du Plessis. He presented a couple of months ago and the

read more

The NEW approach to Generating a Sales Pipeline

The NEW approach to Generating a Sales Pipeline

In this new digital world marketers have been forced to move beyond the traditional approach to the sales pipeline (awareness, interest, demand, action) and the more moderated approach (awareness, interest, consideration, purchase) which is outdated. The customer is no longer a passive recipient of information or a sidelined spectator. Today, customers are actively engaged in the buying process. To create engagement and enhance the customer experience, marketers tod

read more

Unlock your Company’s profitability with Lead Nurturing

Like most companies, you have probably built a significant database of prospective customers. It’s not uncommon to have 100,000′s of contacts, or even millions, in a B2B or B2C company’s contact database. That database is a significant asset that gets undervalued at most companies. Think about it: if your average cost per new contact is even just R50 (a low assumption) and you have a modest database of 20,000 contacts, then your company database is a R1 mi

read more