Digital Marketing Predictions: What does 2014 have in store?

Digital Marketing Predictions: What does 2014 have in store?

As we officially get into the swing of things this new year, it is important to look ahead and see what to expect and follow to make 2014 a great digital marketing year. 2013 has definitely set the bar high with the rising popularity of flat design, responsive design and visual optimisation, to name a few. No doubt these trends will still be very prominent in the year to come but what else can your business do to make the most of its digital marketing strategy? It l

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These web analytics tips will help you to measure the success of your Facebook campaign

These web analytics tips will help you to measure the success of your Facebook campaign

For an effective digital marketing campaign, you need to incorporate not only a fantastic website, but also mobile marketing strategies and social media such as Facebook. Using web analytics, you can effectively incorporate all of these areas of digital marketing to create a strategy that will turn into real results. Want to measure the success of a Facebook campaign as part of this strategy? Read on to find out how web analytics can help you measure success. Using

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Google Real-Time Insights Finder adds a new dimension to your website analytics

Google Real-Time Insights Finder adds a new dimension to your website analytics

Using analytics for your website is an effective way to make sure you’re marketing your site the right way to reach your target audience. You can quickly and easily see how certain people are landing on your site, what they’re searching for and what attracts them (or detracts them) from your site. This is essential for marketing for mobile, as it helps you market your business by building a site that takes advantage of your audience’s search and web navigation

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Mobile marketing tips: How to quickly and effectively improve the navigation on your mobile site

Mobile marketing tips: How to quickly and effectively improve the navigation on your mobile site

Marketing your business via mobile is something all businesses should be doing in this day and age. Everything is going mobile these days, and more and more people are accessing the web via their phones and tablets rather than their computers. In South Africa, where phone lines and other infrastructures aren’t in place in many parts of the country, and with most people unable to afford ADSL, Internet users are those accessing the web on their mobile phones. So how

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4 marketing tips to make sure that your customers sign up to your mobile loyalty programme

4 marketing tips to make sure that your customers sign up to your mobile loyalty programme

Mobile loyalty programmes have become a crucial element of companies’ mobile marketing strategies – and with more people using mobile phones to access the Internet and make purchases; it’s easy to see why. Once you’ve created a mobile loyalty app, you can start reaching out to your best customers by offering them special deals, exclusive coupons, incentives on certain products and services and more. People now use their mobile phones to access the Intern

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Have you considered a mobile loyalty app in your mobile marketing strategy?

Have you considered a mobile loyalty app in your mobile marketing strategy?

If it’s time to sit down and review your current mobile marketing strategy and plan for the future, consider developing a mobile loyalty app that recognises, engages and encourages your best customers. The evidence shows that loyalty communications have an engagement rate and open rate of more than three times that of traditional communications, which means that you have a fantastic opportunity to reach out to and connect with your loyal consumers. Why should a lo

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How can mobile marketing work for your business?

How can mobile marketing work for your business?

Mobile marketing is appealing to small businesses and established companies alike because it is an affordable way to market products and services effectively. Unlike traditional marketing media like newspapers, print advertising and billboards, mobile marketing can reach your consumer almost instantly and without breaking your budget. When you set up your mobile marketing strategy with the help of a professional online marketing company, you will be able to customis

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Is mobile marketing the answer for your business?

Is mobile marketing the answer for your business?

Even though there are many organizations with big mobile marketing campaigns, it’s still a new buzz word in terms of marketing. I often here the questions “what is mobile marketing?”, “should we use it for our marketing efforts?”, “will it have a huge business impact for us?” from many people including my clients. Firstly, let me explain to you what mobile marketing consist of. In plain English: Mobile marketing consists of

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Social media and mobile marketing

Social media and mobile marketing

Mobile marketing is still a common buzz word online and I really believe that it’s not going to stop anytime soon. Smartphones and other mobile devices have really made the social web easily accessible to more people and they can access it at any time. To reach your target audience you don’t have to sit in front of your computer all day long to engage with potential customers through the social web. Everyday you will find more  mobile devices being rele

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Building awareness for your mobile app

Building awareness for your mobile app

The mobile buzz isn’t the future… it is happening right now. There are millions of apps available on all the mobile platforms that you can instantly download to your tablet or smartphone. If you are an app developer that have built a great app, how you going to get your app noticed and used against all the other apps? The old saying of “build it and they will come” doesn’t work online. If you want people to notice and start using your a

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