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Archive for the ‘My Insights’ Category

17 Feb
Simple steps to conduct a website analysis

Posted by Francois Muscat On February - 17 - 2010

I receive requests frequently from business owners that would like me to look at their website and give an opinion on what I think. I am usually quite surprised on what I find. I always ask six questions before I conduct an analysis of a website. Initial questions: Are you happy with your site and


Category: My Insights
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13 Jan
Tune your website to focus on your best customers

Posted by Francois Muscat On January - 13 - 2010

How can you tune your website, blog or online profile to focus only on your best customers?  You can do this by creating a behavioural profile of your best buyer.  By creating a behavioural profile you will also be able to predict future actions, so understanding what drives behaviour is critical.


Category: My Insights
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