WSI Simply Social

Aligning sales and marketing is an imperative in today’s world of the empowered buyer. There has been much written about aligning around leads…but this is only part of the issue and will lead to trouble down the road if you don’t address the whole issue. These five steps will help marketers ge

Coping in a recession allows for a whole new marketing tool set Rather then sticking our heads in the sand and denying that it exists despite numerous stories of negative growth I say lets gear our businesses to be lean, mean and actively seek marketing channels that not only work for your business

Every landing page should be a reflection of what you know about your customer and provide what they need to know to make a buying decision. Landing pages are companion pages to your ads but they are also valuable little tools that can make or break your online advertising success. This post presents the 6 rules of creating powerful landing pages Read the rest of this entry »

Landing pages are a VITAL part of your Online Marketing strategy. They are mostly used for PPC – and if you’re really savvy you’ll have a Landing Page for every ad group.

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In 2008, Eric Schmidt let slip that Google would use brands as a signal to clean up the “internet cesspool. SEOs ears twitched. Quoted by CNET at the time: Web crawlers aren’t particularly good at making judgments about the truthfulness of digital matter, and the wisdom of the crowd can&

The online world has changed our methods of doing things in the last couple of years. What most likely took a phone call a few years ago, can now be done on the web instantly as a wealth of information is available to everyone. The internet is the greatest and biggest marketplace in the world. Bus

Much has been written about online marketing, whether it is search engine marketing, content marketing, PPC,  social media or viral videos. Much of it is also written about on-site factors — design, usability, conversion optimisation and so on. But, maybe more should be written about the journ

To get a constant stream of unique visitors to a website is the ultimate goal in any internet marketing strategy. No matter how professional the design of the website is or how well it converts visitors into buyers, it is useless if no one finds your website. Before you start with the designing and

To grow your online business, you need a high flow of new customers. How will they get to your website? How can you increase the constant flow of new visitors to your website? Organic SEO: Search Engine Optimization uses keywords in the text, headings, page names and META tags. Links from other r

I just uploaded a new Squidoo Lens for myself called Francois Muscat Internet Marketing Consultant. What is Squidoo Squidoo is a great web tool that allows anyone to build a page (called a lens) for subjects of interest. In this case I have built the lens around myself as an Internet Marketing Consu