Online branding for internet marketing
Branding online is one of the most important things you should do when you have established your company. Making a name online for yourself and your brand is so much more than promoting your company on flyers and banner ads. You have to build your credibility and reputation online. Online branding and internet marketing works hand in hand. In this digital age we are living in, people are moving towards more pull marketing than push marketing. Push marketing means yo
read moreFour Speakers – Four Business Topics – Four Hours
Last year I made a commitment to myself – looking for a new career. I decided that I will focus on speaking, training and consulting in the Digital space. I joined the Professional Speakers Association of South Africa in October and started volunteering to speak at every opportunity. Being a speaker can be hard work and I have already learned from some of South Africa’s greatest speakers, like Stef Du Plessis. He presented a couple of months ago and the
read moreTop 5 Marketing Strategy Trends for 2012 to help unlock the gold in your business
As 2011 winds down and you find yourself thinking about everything that is good about the holidays, it’s also time to consider the 2012 marketing trends on the horizon as put out by’ Marketing Profs’—and how to take advantage of them in your marketing plan. For my money one 2011 trend will continue to be huge in 2012, and all marketers need to embrace it and harness its power. That trend is Customer Data. Here are some of my favorite picks for the Top 5
read moreB2B Online Marketing Challenges 2: Strive to become a content marketer
These days, buyers are more likely to take the initiative. Long before they talk to a sales rep, buyers go online for product information, comparison-shopping, and peer recommendations via social media. If you’re going to engage with those potential customers, you must win their trust and build a relationship by providing objective, informative content. Once you’ve generated content, use it across different channels and touch points. Consider writing a c
read moreB2B Online Marketing Challenges 1: Just generating leads is not enough anymore as we need conversions
If you’re like most B2B marketers, you diligently plan and execute campaigns to drive new opportunities and, ultimately, increase revenue. But unless you’re ready to rethink marketing’s role, you may be throwing precious budget dollars out the window and missing opportunities to drive real customer value. Customer buying behavior is evolving, and demand management is evolving along with it. Today’s B2B marketers can’t focus only on gene
read moreRemarketing Tactics for Visitors that Do Not Purchase
Remarketing is telling your potential customers that “I care enough to follow you around until you notice me! I will take the time to mildly stalk you because my product/service is just what you need – you simply may not know it yet!” Typical remarketing campaigns feature “Come Back to (Insert Client Name) – And we’ll give you a great deal!” type of messaging. This directly acknowledges that the user has visited your site, they didn’t co
read morePlanning the call to action of your website
A website call to action (CTA) usually refers to elements on your website that urges a visitor to take action. One of the first steps when you are in the process of planning your website is to establish a clear call to action. What do you want to achieve with your website? What action do you want your website visitors to take when they are browsing your website? If you have an e-commerce website, you most likely want your visitors to purchase now. When you are b
read moreWhy your website needs a clear goal
Why do you have a personal or a business website? What is the purpose of your website? Your website, the same as your business, needs to have a clear call to action with measurable results that you expect. The purpose of your website, the design, the content and all the call to actions should all support the goal with your website. The goal of your website could be to generate sales leads, direct sales or to build a list of email addresses to name but a few. You m
read moreUsing a website as a marketing tool
What can a web site do for me you may ask? You may think that you are one of many and just a mere dot in cyberspace but you’re wrong! Don’t under estimate and undervalue the power of the virtual world. Make it real by exposing yourself online. That may sound somewhat crude but the best way to grow your business is to expose it and bare all. In today’s global village a web presence is a necessity for any business and, most of the time, this is how a copywriter
read moreFour Ways to Eliminate Friction at Your Landing Page
“Go to this website, click that link, call this number, fill out that form,” we internet marketers tend to be very prescriptive when dealing with prospective new or existing customers! When you ask people to do something, you are creating a point of friction and your audience will not continue unless the reward is greater than the friction they might be experiencing at that particular point If you want to improve the performance of your landing pages,
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