Business Digital Training – Say no to the online lead-generation nightmare!

Business Digital Training – Say no to the online lead-generation nightmare!

Most leading business are looking at ways to build their online brand. In fact many businesses are prioritising their online strategy because people are spending more and more time online. If you find the idea of online marketing a bit daunting, you are not alone. Even people with years of sales experience get anxious about generating online leads. The digital era can be incredibly scary for people that grew up without the Internet. However, the digital era is here

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Six reasons why I love strategising and planning

Six reasons why I love strategising and planning

After more than 3 decades working first in direct marketing strategic marketing, analytics and finally digital marketing, I know how exhilarating it can be when a plan comes together. Well thought out strategy that drives the execution of a plan to the ultimate benefit of the company. This culmination proves that    targeted relevant messages culminate in increased sales and profitability allowing a substantial return on investment to be achieved. It is the ult

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The Path to Online Marketing Success [Infographic]

The Path to Online Marketing Success [Infographic]

Small Business Saturday will be taking place this weekend on 24 November. It is an American shopping “holiday” that happens annually on the weekend following Thanksgiving. Shoppers are encouraged to visit local business and support small brick and mortar establishments. The concept was initially publisized online through social media, advertising and PR. This concept is fitting for South Africa as well as many people are choosing to support independent 

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The buzz regarding content curation

The buzz regarding content curation

One internet marketing buzzword that’s still spinning the rounds and has become quite popular in the last couple of months is content curation. Online you will find a couple of  content curation tools that you can use that makes it easy for everyone to start with content curation. Are you using Google Reader or any other RSS reader and when you see something interested you share it with your network? That is also part of content curation. No doubt you have se

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How to make your internet marketing campaign go viral

How to make your internet marketing campaign go viral

If you are into internet marketing, one of the hardest things to do online is making your content and message go viral. Did you know that you don’t have to get your message in front of the eyes of everyone to make it go viral? All that is required is that the right people sees it. If your message gets infront of one person that is influential online and they like it, then there is a very good chance that it can go viral. If one influential person likes your co

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Online branding for internet marketing

Online branding for internet marketing

Branding online is one of the most important things you should do when you have established your company. Making a name online for yourself and your brand is so much more than promoting your company on flyers and banner ads. You have to build your credibility and reputation online. Online branding and internet marketing works hand in hand. In this digital age we are living in, people are moving towards more pull marketing than push marketing. Push marketing means yo

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Four Speakers – Four Business Topics – Four Hours

Four Speakers  – Four Business Topics – Four Hours

Last year I made a commitment to myself – looking for a new career. I decided that I will focus on speaking, training and consulting in the Digital space. I joined the Professional Speakers Association of South Africa in October and started volunteering to speak at every opportunity. Being a speaker can be hard work and I have already learned from some of South Africa’s greatest speakers, like Stef Du Plessis. He presented a couple of months ago and the

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Top 5 Marketing Strategy Trends for 2012 to help unlock the gold in your business

Top 5 Marketing Strategy Trends for 2012 to help unlock the gold in your business

As 2011 winds down and you find yourself thinking about everything that is good about the holidays, it’s also time to consider the 2012 marketing trends on the horizon as put out by’ Marketing Profs’—and how to take advantage of them in your marketing plan. For my money one 2011 trend will continue to be huge in 2012, and all marketers need to embrace it and harness its power. That trend is Customer Data. Here are some of my favorite picks for the Top 5

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B2B Online Marketing Challenges 2: Strive to become a content marketer

B2B Online Marketing Challenges 2: Strive to become a content marketer

These days, buyers are more likely to take the initiative. Long before they talk to a sales rep, buyers go online for product information, comparison-shopping, and peer recommendations via social media. If you’re going to engage with those potential customers, you must win their trust and build a relationship by providing objective, informative content. Once you’ve generated content, use it across different channels and touch points. Consider writing a c

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B2B Online Marketing Challenges 1: Just generating leads is not enough anymore as we need conversions

B2B Online Marketing Challenges 1: Just generating leads is not enough anymore as we need conversions

If you’re like most B2B marketers, you diligently plan and execute campaigns to drive new opportunities and, ultimately, increase revenue. But unless you’re ready to rethink marketing’s role, you may be throwing precious budget dollars out the window and missing opportunities to drive real customer value. Customer buying behavior is evolving, and demand management is evolving along with it. Today’s B2B marketers can’t focus only on gene

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