Repairing your digital reputation
If your company is good and honest, misconduct and accusations online can very quickly damage your digital reputation and this can influence how people view your business. If there are negative comments about your company online, there are steps you can take to minimize the overall damage and help you prevent and respond accordingly when it happens. Various internet marketing and social media marketing strategies can be applied to minimize the effect of negative com
read moreThe importance of your digital reputation
Blogging and social media is busy changing our world and how we do business online. Your digital reputation is your credibility in cyberspace and how people see you. It is crucial that businesses monitor what is being said about them online as conversations happen even without your participation. Your digital reputation can be made or lost in a few minutes – with only 140 characters (Twitter). Just as powerful, positive stories of good customer service can
read moreRepairing your damaged reputation online
You will find quite a few complaint websites with high rankings such as the South African local one hellopeter.com on the world wide web. Complaints placed on these trusted sites usually ranks very high on the organic Google search results for your brand, company name and even the names of your key executives. These days, upset clients have easy access to review anyone and they can even set up a blog for free to express their feelings to the world. This is a
read moreBuild trust online with your website
In today’s online driven lifestyle, almost everyone using the internet daily is sceptical. The internet is really an impersonal medium so it is very important to build credibility, trust and to make sure your website is trustworthy. If your website doesn’t appear to be professional or credible, potential buyers will leave in seconds because there are thousands of other search results available. Overcoming a lack of trust is also one of the biggest
read moreSocial Media Public Relations and Damage Control
Unlike traditional media (radio, TV, print) Social Media encourages a conversation scenario between customers and organisations. On the whole, the open conversation that Social Media channels have allowed for between business-consumer, consumer-business, and consumer-consumer is a good thing. It allows for the formation of more personal relationships between the man-in-the-street and the previously inaccessible corporate.
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