PPC Should speak to your target market, not just your bidding budget
Marketing managers usually have to get approval for the PPC (Pay-Per-Click) campaigns they want to run – which means giving the cold, hard figures to their boss. Even if you’re the business owner (and the decision maker), deciding how much you’re prepared to spend on a monthly basis is a huge part of kick-starting your paid search advertising campaign. There is, however, one thing that’s even more important than your bidding budget – and that’s choosing
read moreOnline Mother’s Day Shopping: You’re mother’s gift is most likely sold with PPC
If there’s one thing that business owners are quick to tell you, it’s that PPC (Pay-Per-Click) marketing is expensive. To a certain degree, this is true (seeing as other lead generation strategies such as content marketing and social media marketing are free and don’t cost you per click). Here at WSI, our internet marketing experts will tell you that there are definitely certain instances when PPC is the better way to market a product. Mother’s Day promotion
read moreHow PPC is like a Haunted Hay Ride
Linda Waterhouse is an IC and owner of WSI Web Systems in New Jersey. Seeing as it is almost Halloween, she fittingly contributed this great post to the WSI OMS blog on the similarities between PPC and a local farm’s Haunted Hay Ride. - Francois Muscat How PPC is like a Haunted Hay Ride As I was driving past a farm that it is the Halloween hub-spot in my town, it suddenly occurred to me that their Haunted Hay Ride was very similar to a Pay-Per-Cl
read moreSome Insights on WHY your landing Page Might Not Be Working
Visitors arrive at your landing page for a specific purpose by clicking online PPC ads, links in emails and social media messages you’ve created. But sometimes, visitors ‘bounce’ out as they get there. Why would that happen? 1. It’s different from the ad’s call to action or theme. How many times have you clicked an ad or link only to find out that the page you land on has nothing to do with the ad or link? That makes it unbelievably irritating for that p
read moreWhat is a good PPC REPORT?
There is usually a lot of talk on SEM news sites and forums about the type of data available from the PPC engines; the metrics seem nearly endless. Stats are available on CTR, CPC, conversion rate, conversion rate by position, data by network (display vs. search vs. retargeting vs. social PPC, etc.), Google Analytics or other web analytics data… The list goes on. But few people seem to discuss how and what data should be presented. Numbers Need Context While P
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