Content marketing, SEO and Social Media
When it comes to search engine optimization (SEO) for small and large business, content marketing plays a vital role to the success of your campaign. Do you need the best content? Some internet marketing professionals would say yes, however, coming up with the best content on a daily basis is not an easy task and if you do, you are likely to burn out within a couple of weeks. Getting the best content should not always be your focus point, and you can slide in good a
read moreHaving an internal linking strategy for your website
An internal linking strategy is often overlooked for on page SEO (search engine optimization). An internal linking strategy consists of the interlinking of internal website pages. This is usually done to control the link flow within your website. For good practice, all of your primary pages should only be one click away from the home page. By optimizing your pages within your website and interlinking all of them, you will provide a focused link structure so that the
read moreReview: Advanced Link Manager and Advanced Web Ranking
As an SEO expert, I know that agencies are largely reliant on efficient, quality software for monitoring, analysis and reporting of statistics and rankings and that choosing the most appropriate and budget savvy software for this can be quite a challenge. I have found the Advanced Web Ranking and Advanced Link Manager applications from Caphyon Ltd to both be smart choices for any SEO manager. In my mind, version 8.6 of Advanced Web Ranking is the seo software tool n
read moreA New Age for Local Contractor Search Optimization
This post is written by our colleague Patrick Hogan in Florida, USA and is applicable to Search Engine Optimisation in any country. Here is his take on SEO. In some ways search engine optimisation (SEO) in South Africa used to be pretty simple. First, you created a great looking site full of quality content that people would like to read and find informative. Then you would find other sites across the web that are relevant to that site and would agree your
read moreSearch engine optimization: Backlinks and keywords
SEO (Search engine optimization) involves many technical aspects and many people get too caught up in the detail. With search engine optimization there are basically only two things that you should always focus on – backlinks and keywords. Everything else can be a distraction. It really doesn’t matter at all if you are an expert or a beginner at SEO. It also doesn’t matter if you are tuning up your existing website or just starting from scrat
read moreHow to measure your progress with SEO
Before you begin with the SEO (search engine optimization) of your website, you will need to establish clear ways to measure your success and goals. Goals could be to get more targeted visitor traffic to your site, build up branding for your business, increase your rankings on the search engines and even sales conversions. Once you have established your goals for SEO, you can then select the best measurement metrics that will show you and report the progress towar
read moreSearch engine optimization is an ongoing process
To build up your business profile online takes quite a lot of time and effort. Search engine optimization (SEO) also takes time and effort. It is an ongoing process and you always need to keep working on it. SEO is not a one time event that you can quickly do and be done with it. If you are looking for top rankings on the search engine result pages (SERP’s), you always need to work on your website to make sure you get the best results. Search engine opti
read moreGet natural SEO rankings with a blog
Did you know that by adding a blog to your website you can improve your site’s organic search engine optimization rankings? Using a blog is a great way to attract links and targeted traffic to your existing website and it can be done in three ways. Blog posts written with original and interesting opinions and content can attract links from other blogs which can build up the popularity of the entire site. With a blog, you can add fresh content to your webs
read moreSearch engine optimization benefits
Search engine optimization (SEO) is the art and science of getting your website indexed, discovered and analysed. It is also the method of getting your website ranked on the search engines and to improve your rankings for keywords users are searching for. People are searching the internet for information and to buy. They are using the internet to find a business to buy from or to find answers to queries that they might have. Every sale that you miss out on
read moreWriting for search engines vs Editing for search engines
SEO copywriting is very different from SEO editing. While the two types of content producing techniques have the same goal (to get picked up by search engines), there are instances when one technique is more suitable than the other and there are also different opportunities for each method. The main differences between SEO copywriting and SEO editing are as follows: With SEO editing, you will be modifying existing copy. If you receive an article that needs to be mo
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