Do you have a social media manager?
Why are many businesses failing with their social media marketing campaigns? In my opinion, social media marketing is very important, but many businesses are still failing to get it right. One of the main reasons businesses are failing with their social media campaign is because they don’t have the right person or team to use their selected social media channels at a personal level. In all essence, people don’t like to interact with a logo, personality l
read moreUsing LinkedIn answers to increase your connections
Everywhere you look online you will see internet marketing agencies promoting LinkedIn for social media marketing. LinkedIn is a professional social network and it is very different to the other popular social media channels. Once you create your profile on LinkedIn, what do you do on this network that everyone is talking about? The first thing you must understand about LinkedIn is that it is not very different from real-time face to face networking. At a network ev
read moreFacebook Marketing: Different Types of Strategies
Facebook has become one of, if not the greatest social networking site in the world. Social media marketing strategies which do not take this into account and take full advantage of its opportunities are missing out. There are a bunch of different things you can do if you plan on including Facebook into your marketing strategy. These are the top ways to use Facebook to market your small business: Facebook Pages: The first thing you need to do is create a customised
read moreWhich social media channels do you use?
Social media marketing can almost be found everywhere on the web can it can be a bit confusing for a small business owner to start using social media to increase their brand awareness. Most of the time people are only focusing on one or two social media channels such as Twitter and Facebook because they are the biggest. There are thousands of social media channels available that you can use and while you won’t be able to use them all effectively, which ones ar
read moreWhy you should use a Facebook fan page for business
Facebook, the mother of all social networks has been a huge asset for small and large businesses. Facebook has been very beneficial to many companies helping them with market exposure and increasing their revenue. Why you should use a Facebook fan page for business So what should you consider when you want to start using Facebook for your business? Should you use a normal profile or a business page? Find a couple of reasons below that will help you with this decisio
read moreSocial media marketing for small businesses
Most of you have heard all the craze about all the social media channels such as Facebook, Twitter, YouTube, and most recently, Pinterest. We all know that these channels are Web 2.0 driven where you can connect with your family and friends to keep ahead of what is happening in each other’s world. How can you use social media to build brand credibility and awareness for your business? Many people will argue that social media is the new way of doing business on
read moreUsing Twitter in your social media campaign
If your a small or large business owner and you are looking for new ways to drive targeted traffic to your website and blog, then Twitter is an excellent resource that you can use for this. Twitter has the potential to boost your business to new heights, and drive targeted traffic back to your website that you require for your business to be successful online. The very first thing when you start using Twitter is that you must understand that with any social media ma
read moreSocial Media Marketing Questions worth Asking
Hopefully when listening on Social Media, you may know what you want to get out of it and have all the data needed, but without clear instructions on how to interpret and analyse the data you will be looking for a shining light to guide you. Social media listening tools, services, and dashboards that help us count brand mentions, generate new followers, and build new “likes” attempt to measure our social media investments are gaining popularity, but what do thes
read moreWhy you should be networking on social media
According to this report, over 25% of the time that people spend online is dedicated to using social media networks. That’s a quarter of all the time spent online! Out of this 25%, 80% of these are looking for something to buy. While these stats are impressive, it’s important to understand that social media users aren’t visiting these sites to buy something they see on flashing banners or scrolling ads. They trust what their peers say and they are much more li
read moreThe new visual world of Social Media
A trend that is appearing certainly seems to point towards social media that uses a far more visual approach such as the image-driven social network, Pinterest. Another is Facebook’s Timeline and of course Twitter is gathering a lot more pictures being attached to its tweets. Brands without a strong visual identity, a clear visual vocabulary, and can be easily used for visual storytelling. Basics revisited Everyone needs a solid logo and corporate identity t
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