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Archive for the ‘Social Media Marketing’ Category

02 Sep
Forrester Research: Conversationalists – Changing The Marketing Landscape

Posted by Anton Koekemoer On September - 2 - 2010

A couple of years ago, Joseph Bernoff and Charlene Li from Forrester Research introduced Social Technographics, a way to analyze your markets on social technology behaviour. In their latest research (view below) it shows that conversationalists are busy changing the marketing landscape. They took da


Category: Social Media Marketing
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30 Aug
How to get traffic to your online profile with Social Bookmarking

Posted by Francois Muscat On August - 30 - 2010

Social bookmarking is great way to get more visitor traffic to your website or blog. Interested social bookmarking site visitors will discover your links and browse to your articles, website pages or blog posts. Search engines will also discover your links found on popular social bookmarking


Category: Social Media Marketing
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26 Aug
Managing your reputation with social media

Posted by Anton Koekemoer On August - 26 - 2010

Always having to manage and watch your online reputation is most often thought as a bad side of Web 2.0. By always monitoring your reputation and the management of it has become a way of life for most celebrities, major companies, public officials and other sorts of online related businesses


Category: Social Media Marketing
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10 Aug
What will Web 3.0 have in store for us?

Posted by Francois Muscat On August - 10 - 2010

Even as people become more aware of Web 2.0 and why it’s so important for internet marketing, what will the next instalment of the ever evolving social web have in store for us? Even though it is somewhat old news, what will Web 3.0 entail? Businesses are only getting used to Web 2.0. Here


Category: Social Media Marketing
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29 Jul
Content sharing is vital for internet marketing

Posted by Anton Koekemoer On July - 29 - 2010

Online content that you publish is one of your most valuable assets on the web. By sharing your content online you can enhance your company’s brand, broadcast your message across the web and demonstrate your expertise to name but a few benefits. Did you know that you can allow the visitors of


Category: Social Media Marketing
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26 Jul
Why your business should explore social media

Posted by Anton Koekemoer On July - 26 - 2010

You might be wondering on how you can become involved in Social Media Marketing? It is really quite simple. Listen, respond, provide interesting conversation and monitor what people like. It is as simple as that. Why you must get involved with Social Media Marketing It is natural: You can get nat


Category: Social Media Marketing
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23 Jul
Managing your social media corporate identity

Posted by Tafadzwa Murapa On July - 23 - 2010

Any company needs to take positive steps to manage its corporate identity. This post presents rules to guide companies to protect their online identity, build trust and how they can assure their clients that they are dealing with an authorized company representative empowered to speak on behalf of the company and to help them if they have a problem.

Read the rest of this entry »


Category: Social Media Marketing
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21 Jul
How to start your Social Media Marketing Campaign? Listen at the buzz

Posted by Anton Koekemoer On July - 21 - 2010

You have read everything regarding the hype of social media and you have a fairly good understanding of the words Tweet, blog, Web 2.0, micro blogging and social networking. Where and how do you start your Social Media Marketing (SMM) initiative? What is going to be your first step? Getting a blog?


Category: Social Media Marketing
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05 Jul
Social Bookmarking list – dofollow and nofollow

Posted by Anton Koekemoer On July - 5 - 2010

While searching the internet for relevant social bookmarking sites I came across a website detailing an quite extensive list of dofollow and noffolow social bookmarking websites that also displays the current social bookmarking channel’s PR (page rank) with it. Here is the link to the original


Category: Social Media Marketing
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02 Jul
Social Media Marketing: Measure your ROI

Posted by Anton Koekemoer On July - 2 - 2010

Many companies and individuals are jumping in on the Social Media band wagon full of enthusiasm as a way to build their brand, acquire new customers and the marketing of their products and services. Mashable made a blog post: STATS: 84% of Social Media Programs Don’t Measure ROI where a numbe


Category: Social Media Marketing
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