Important questions you need to ask before establishing your social media presence
Ready to get your company started on social media? It’s important to establish a social media presence as a way to promote your company, connect with your audiences and advertise yourself, but jumping in head first without a clear idea of what you want to accomplish can result in social media pages that aren’t effective. Many companies create social media pages that quickly lose steam; you may find that the content isn’t as interesting as it could be, the page
read moreHow to boost shares on Facebook [Infographic]
![How to boost shares on Facebook [Infographic]](http://blog.wsioms.co.za/wp-content/uploads/2013/05/Facebook-Shares-184x184.png "How to boost shares on Facebook [Infographic]")
A blogger examined over 1.3 million Facebook updates to determine what characteristics encourage the highest level of interaction through likes, comments and shares. It comes as no surprise that posts with images enjoy the most shares, comments. In general posts that were longer in length enjoyed more shares, and posts that showed a distinct positive or negative sentiment received more interaction than neutral ones. These days more businesses want to be involved in
read moreProfessional social media marketing can be more effective than PR
Almost all brands and organisations have a social media presence in this day and age, as it’s become a necessary component of company identity. Merely creating and regularly updating your social media pages isn’t always enough however, and you can greatly benefit from the assistance of WSI’s social media marketing professionals. Our team develops strategies, helps create social buzz, builds online communities and assists you in communicating directly with your
read moreCorporate Branding & Social Media Forum
The Corporate Branding & Social Media Forum is taking place on 24th- 25th April, 2013 at The Monte Casino Conference Centre. The goal of this forum is to help attendees understand how to build brand value and establish uniqueness in the marketplace; learn how to align your brand with social media and understand how to connect your brand with tomorrow’s customers. WSI OMS owner and internet marketing expert Francois Muscat will be presenting at the conference.
read moreWhich industries experience success on Pinterest
If you’re relooking your social media strategy, you’ve undoubtedly considered (or at least heard of) Pinterest. The website recently received USD$2-million in funding, which boosted the site’s worth to a staggering USD$2.5-billion. The number of users, however, remains the most impressive, with over 25 million “pinners” signing up to add and share pictures on the website. The one thing that Pinterest doesn’t have is a revenue model – but this doesn’t
read moreHow to track what goes viral on social media
When it comes to social media marketing, one of the main goals a marketer has is to make his client’s content go viral. Companies dedicate a lot of time and effort into producing content that’s funny, engaging and quirky to make it more likely to be shared and distributed among followers and social media users. But how exactly do you track how far your content goes? Recently, Twitter and Pinterest launched updated analytics features that have helped marketers be
read more5 Tips to make your social media presence felt
It is pretty clear by now that, whether we like it or not, social media is here to stay. In fact, it has become such an integral part of modern society that it is now a vital component of any successful marketing campaign. However, even though it is estimated that these days around half of all small businesses have some sort of presence online, just having a Facebook page and posting a few tweets now and then just isn’t enough anymore. The best thing is just to ac
read moreTwitter set to evolve again
Shortly after being launched in 2006, it seemed as though the social mediaplatform – Twitter – would be little more than a platform for narcissists who enjoy torturing people with useless facts about their daily lives. Thisall changed, however,when celebrities like Oprah started making use of this micro blogging service to raise public awareness of socially relevant issues. So Twitter became less about the individual and more about noteworthy happenings
read moreHow your Facebook likes reveal the real you
If you think by making your profile private on Facebook, you’d be hiding key information about yourself, you’d be wrong. A new study from Cambridge University has found that just by analysing your Facebook “Likes” activity, they can find out everything from your sexual orientation to your IQ. And yes, the information as to which pages you like on Facebook is one hundred percent public. The Cambridge University team analysed the Facebook profiles of 58 000 us
read moreFacebook introduces new Timeline changes
Facebook seems to be forever tweaking and changing their profiles and news feed designs, and the latest changes have recently announced. These being the changes to the infamous Timelines. The new design seems to be leaning more towards a visually stimulating profile, with the focus on large images. Status updates and posts will be moved to the right of the page while app information will be on the left hand side. The Timeline navigation (where you can click on a yea
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