How to boost shares on Facebook [Infographic]

Posted by Louisa Korkie on May 10, 2013 in Facebook

A blogger examined over 1.3 million Facebook updates to determine what characteristics encourage the highest level of interaction through likes, comments and shares. It comes as no surprise that posts with images enjoy the most shares, comments. In general posts that were longer in length enjoyed more shares, and posts that showed a distinct positive or negative sentiment received more interaction than neutral ones. These days more businesses want to be involved in

How your Facebook likes reveal the real you

Posted by Francois Muscat on Mar 27, 2013 in Facebook

If you think by making your profile private on Facebook, you’d be hiding key information about yourself, you’d be wrong. A new study from Cambridge University has found that just by analysing your Facebook “Likes” activity, they can find out everything from your sexual orientation to your IQ. And yes, the information as to which pages you like on Facebook is one hundred percent public. The Cambridge University team analysed the Facebook profiles of 58 000 us

Facebook introduces new Timeline changes

Posted by Francois Muscat on Mar 22, 2013 in Facebook

Facebook seems to be forever tweaking and changing their profiles and news feed designs, and the latest changes have recently announced. These being the changes to the infamous Timelines. The new design seems to be leaning more towards a visually stimulating profile, with the focus on large images. Status updates and posts will be moved to the right of the page while app information will be on the left hand side. The Timeline navigation (where you can click on a yea

Facebook’s new Graph Search: important conflicting privacy issues

Posted by Adrienne Brookbanks on Jan 18, 2013 in Facebook

On Tuesday, 15 January, the news of Facebook’s Graph Search sent ripples throughout the digital marketing world. The new feature lets you browse and search through pictures, places and interests – a new search functionality that could change the way people use Facebook. At presented, only a limited rollout has been released, so not everyone can use Graph Search. It’s still in beta testing mode and it will be evolved after developers can see how it is used and

Facebook pages are now integrated into your Klout score

Posted by Francois Muscat on Oct 26, 2012 in Facebook, Social Media Marketing

On Friday, 28 September, Klout announced that they will be supporting Facebook pages, which means that your Facebook page will also influence your Klout score. Now you can login to your Klout account and connect your company’s Facebook page so that your Facebook activity can help you boost your Klout score. Last month, Klout updated their look and revamped their scoring methods. “We went from about 100 variables that we were looking at to over 400. We went from

Want to reach your audience on Facebook? Post on Sundays!

Posted by Francois Muscat on Oct 18, 2012 in Facebook, Social Media Marketing

According to a new study by Buddy Media, many digital marketers are getting Facebook all wrong. If you’re choosing days to post content or information on Facebook, make sure you include Sundays (which is the best opportunity of the week). The study, entitled “Strategies for Effective Wall Posts: A Timeline Analysis” studied the user engagement of over 18,000 Facebook pages from some of the biggest brands in the world in order to determine how companies could m

A few ways to get more Likes on Facebook

Posted by Francois Muscat on Aug 6, 2012 in Facebook, Social Media Marketing

As social media marketers, we often tell clients that “getting more Likes” on Facebook shouldn’t be your only goal with social media marketing – because everyone knows it’s about the engagement and not the number of Likes your brand has. That said, more Likes means more people reading the content you post, more people sharing your updates and more people who are connecting with you online. A common misconception is that you simply need to post great conten

Is Facebook experimenting with the ‘Want’ button?

Posted by Francois Muscat on Jul 27, 2012 in Facebook, Social Media Marketing

A popular request (or joke) from social media users is that they need a “Dislike button” on Facebook and a “sarcasm font” for Twitter. While social media users don’t always get everything they want, brands may soon get a new way to create a following on Facebook – through a “Want” button! In the beginning of July, the tech wizards over at Mashable.com stumbled upon a blog post exposing an experimental Facebook “Want” button. Facebook hasn’t con

Facebook Timeline for everyone

Posted by Francois Muscat on Feb 9, 2012 in Facebook

Since the launch of the Facebook Timeline a few months ago, rumors have been spreading like wildfire around this new change. The Facebook Timeline is the latest profile persona of this social networking giant. When you update your profile to the timeline, your personal profile page can turn into a miniature time machine where you can access previous events in your life either by browsing your timeline or by clicking the year you want to view. On 24 January 2012,

Building a competition on Facebook

Posted by Francois Muscat on Dec 8, 2011 in Facebook

Running a Facebook competition can increase your website traffic and improve on your consumer interaction, but it has to be done well. Asking people to “Like” your Facebook Page for no reason (or to stand a chance to win a prize) is the common train of thought – but this just means you’re buying fans. If you want people to Like your page, you have to offer them some sort of value. Running a competition on Facebook is a great way to reach more people, but you