Twitter set to evolve again
Shortly after being launched in 2006, it seemed as though the social mediaplatform – Twitter – would be little more than a platform for narcissists who enjoy torturing people with useless facts about their daily lives. Thisall changed, however,when celebrities like Oprah started making use of this micro blogging service to raise public awareness of socially relevant issues. So Twitter became less about the individual and more about noteworthy happenings
read moreWhat makes a good tweet?
In the world of social media, Twitter is one of the most widely used and influential platforms. This micro-blogging site has made many people famous (and it’s also sunk quite a few big brands). While some people and brands use Twitter to leverage their personalities and online communities, many Twitter accounts never really gain traction. One could argue that they’re just not good at tweeting. So, what makes a good tweet? Here are a few pointers as to what the m
read moreHow to engage with consumers on Twitter
Moving on to Twitter can be a big step for some companies. Professional are often scared of the dynamic nature of social media platforms like Twitter. The immediacy of a real-time platform can also be intimidating. However, businesses should also try to have a footprint everywhere their customers and potential customers spend time, and this includes Twitter. However, if businesses want to get the most out of their Twitter use, they have to do more than broadcast the
read moreTwitter user suspended due to Olympics tweets
The London 2012 Olympics has come and gone and while you were focusing on fencing, gymnastics and rowing – many internet marketers and social media influencers focused their attention on the strict social media guidelines. On Sunday, 29 July, Twitter was the centre of a firestorm when it suspended British reporter Guy Adams’ account after he posted complaints about the NBC’s tape-delayed Olympics coverage. On Sunday, Guy tweeted: “Am I alone in wondering why
read moreTwitter dumps LinkedIn… and Instagram is next
In the past, we could update our LinkedIn profiles via our Twitter accounts by simply linking the two accounts and including a LinkedIn hashtag at the end of our tweets. Last month, Twitter put a stop to that, forcing users to go to Twitter to see and interact with tweets. While many people were unhappy about this new development, it doesn’t look like Twitter is backing down. Towards the end of July, Twitter started to disable the ability of Instagram users to fin
read moreWriting tweets that make people take specific actions
Copywriting is more than coming up with slogans and writing 800-word press releases – in today’s day and age, you’re probably going to be doing a bunch of more untraditional things, such as writing tweets, text messages and banner ads, for example. There are so many different news sites publishing their content on Twitter, but some of them have hundreds and thousands of followers while others only have a few hundred. The way these accounts write their tweets d
read moreEffective tweeting – some things you didn’t know
Do you ever wonder why some great twitter accounts have thousands and thousands of followers, while others have less than 100 – even if they’re both posting interesting tweets and tweeting consistently every day? Social media marketing has everything to do with strategy, consistency and content, but it also takes a few tips and tricks to really boost the engagement you receive. Here are a few tips for effective tweeting that we’ve picked up along the way: Twee
read moreFour things that make you look bad on Twitter
Some people are pros at social media marketing – they know how to build a fan base, network and what to share on each platform. While there are many ‘Twitter User Guides’ that can help you master this platform, there are certain Twitter etiquettes that the pros are aware of, but don’t write aout. If you’ve been using Twitter for a few months, you might not be aware of some of the things that make you look bad. To save you from losing followers and having a
read moreMore live tweeting and blogging at the Social Media & Tourism Forum
From Tuesday, 27 February to Thursday, 1 March, we were live blogging and tweeting the Social Media Tourism Forum. The event, which was organised by Global Prospectus Training, took place at the Crowne Plaza in Johannesburg and there were top speakers from rad digital agencies in South Africa (one of the speakers – Marvin Tumbo – came all the way from Kenya to attend the event). Most of the attendees were either from local municipalities and tourist destinations
read moreQuickstart guide to setup your twitter account
Twitter allows you to follow your interests and get instant updates from your friends, industry experts, favourite celebrities and what’s happening around the world. So for those of you who has yet to create a Twitter account, here is a quick step by step guide as explained by Twitter. Step 1: Sign Up Go to twitter.com, enter your full name and click “Sign up”. Step 2: Choose your username Usernames must be 15 characters or less and cannot contain ‘admin’
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