Part Five: Training and ‘Best practice’
Social media”best practices” change constantly. And to expect that the entire organisation will be equipped with the knowledge to appropriately participate would be, in most cases, incorrect. Companies must assess the”must dos” to share with employees such as compliance and ethical considerations, and they also, increasingly, need to keep employees inspired by refreshing them with new ideas and best practices in the social space. Train for social media eti
read morePart Four: Organising Social Support Teams
One of the biggest challenges for many companies is properly organizing teams to engage in social media beyond one department. Moving beyond one team who coordinates all social activity can get messy, fast. There is no one, single way to properly organize company activity in social. Rather, this should be personalised by taking into account the people, business goals and levels of activity and responsibility of different business units. Start by thinking through pre
read morePart Three: Identifying and Embracing Advocates & Influencers in your social network
Big companies are increasingly building big networks. Each person is important, treating them with respect and delivering positive experiences should be a fundamental part of your initiatives. But undoubtedly, there will be a smaller group of people who are advocating on your behalf and have the potential to reach more people in sharing your messages. Brand advocacy is not a new concept. But social media advocacy is a new and growing area of opportunity for brands.
read morePart Two: Accessing and analysing relationship history of your customers
Larger networks and wider company participation in social media helps you reach more people and create a bigger social platform and will generate more business opportunities. It also means it’s more important to have context around the relationship with social customers. How will different team members know what has been said to a certain person on Twitter over the course of long periods of time? Should the Marketing team know that a certain member of your networ
read morePart One: Understanding your social customer and how they behave with your brand
The behaviour of those you want to be in your network, provides the key to how you can better connect with them. For most companies, sharing content becomes all about them and won’t help you create meaningful connections that lead to engagement and relationship building. Keeping a pulse on the social conversations and actions of your audience can help inform whether or not your company is actually important to them, as well as help drive your social initiatives.
read moreWhen “Real Time” Boomerangs
If you’re old enough you most likely remember the 1990’s, when JR, Sue Ellen and Bobby had to be watched in real time for animated discussion the next day with your colleagues and friends. We didn’t have Facebook or BlackBerry yet. At the advent of email and VCRs (and for that matter, ATMs and cell phones), a miracle occurred. We evolved from having to do things when other people made it possible for us to do them, to answering email, returning phone c
read moreThe importance of business social networking
The most important aspect of starting any new business is to network with other business owners. Networking allows you to not only promote your products and services to others, but it also allows you to educate people about the unique aspects of your business and enrol them into finding you new prospects and leads. Business networking becomes easier with online “social networks” like LinkedIn, Facebook, etc. Online social network sites are web-based ser
read moreMixing Social Networking with Business Networking
Business networking is an important aspect for any existing and new business to grow. Networking can range from virtual online networking tools such as blogs, LinkedIn, Facebook and even Twitter to face to face meetings. Which form works the best? I have found that a mix of real and virtual networking (social networking) is best. An important aspect to consider when networking is to research the age of your targeted customer. Once done, you can determine which w
read moreDoes your Small Business have a LinkedIn Profile?
Are you using LinkedIN for your small business? My last LinkedIN Blog Post generated some interest from WSI Internet Consultant Lou Unkeless so I hope this post helps him.
While you may have a LinkedIN profile, are you really leveraging the power of it? It’s great for small businesses for many reasons among them:
- Brand Asset Optimisation
- An excellent platform for service oriented professionals
How to Optimise your LinkedIn Profile
LinkedIN is a Social Networking site for business professionals and like Blogs, Websites and other online marketing content, it can be optimised. The points made below are key areas you should focus on if you also want to optimise your LinkedIN Profile.
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