Making Your ‘About Us’ Page Effective!
The second most important page on a website after its homepage is its “About Us” page. The “About Us” page is a business’s chance to stake its claim as a viable player. To accomplish that successfully, the business needs a powerful and succinct ‘elevator pitch’ and supporting key messages. An enormous marketing opportunity is lost when those key elements are missing from the “About Us” page—which is a logical destinati
read moreWhy you need unique content on your site
For every hobby, profession, music artist or sport, there are a million websites. All of these sites have content on them, but only a few are popular (and it’s always the same ones that get the top spots on search engines for a specific subject). Why? One of the reasons is because these pages have unique copy that gets updated on a frequent basis. There are a lot of factors that Google, Yahoo and Bing look at when ranking a page (such as reciprocal links, keywords
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