The stricter the competition, the more essential Website Analytics becomes
In today’s highly competitive environment your business cannot afford not to maximize the benefits found online. Website analytics is an effective way to measure how well your business is leveraging its online presence to grow its customer base. Using website analytics, you are also able to gain a better understanding of your customers’ behaviour online. Today’s consumer looks online before making any purchasing decisions. In other words, most consumers resear
read moreWeb Analytics: Why Separate Organic, Direct, Social and Referral Traffic?
In order to measure your online presence, you need to perform web analytics. However, if you want to maximise the benefits of web analyses, you need to measure organic, direct, social and referral traffic separately. This is because in order to get the most from this market research tool, you need your analytics to measure the effect of different online strategies. For example, your website may be attracting a great deal of traffic, leading you to believe that your
read moreThe stricter the competition, the more essential Website Analytics becomes
In today’s highly competitive environment your business cannot afford not to maximize the benefits found online. Website analytics is an effective way to measure how well your business is leveraging its online presence to grow its customer base. Using website analytics, you are also able to gain a better understanding of your customers’ behaviour online. Today’s consumer looks online before making any purchasing decisions. In other words, most consumers resear
read moreSix Important Tips for your ‘About Us’ Page
Most of us like to have our ‘About Us’ page in the main navigation bar, normally the second button or right at the top of the page . If you are doing a good job with marketing yourself online and are receiving the traffic you think you should be getting, these potential customers will naturally head to your ‘About Us’ page–often within three to four clicks—to look for more information about your company and to gather information to assist them in
read moreWays to Generate Google Image Traffic
A properly written website set to keywords and optimised for search engines is a great way to get noticed. Generating Google image traffic through the pictures on your site is another way that you can increase the amount of qualified visits to your website. Here are four ways to do this that hardly take up any time at all. 1. Use keywords in the picture description A filename that consists of random numbers and letters (MYIS1SG2C.jpg, for example) means absolutely n
read moreSEO Secrets
Recent SEO experiments show that if you link to the same page twice from any one page, only the first link counts for major search engines like Google. If your website has images linking to products before the anchor text link, it means that said anchor text link is not counted by the search engines. Instead the image link is counted as the first link. This has a negative impact on your keyword-rich SEO work. Use First Link Checker to find out quickly and easily if
read moreGoogle does not see the importance of keyword tags
Matt Cutts who is a Software Engineer at Google confirmed what many search engine marketers would not like to hear – Google doesn’t use the “keywords” Meta tag in its web search ranking anymore. However, he explained that Google does pay attention to tags such as the title and description tags text for search results snippets. The video below from Matt Cutts explains why Google does not see the importance of keyword tags anymore.
read moreReasons why some websites can’t work
There’s millions of websites on the web. Every company should have a website as people usually want more information regarding a company before they conduct in business with them. With a optimized website and strategy, you can give real time information to prospective clients. If you don’t have a website and planning on getting one or if your website doesn’t bring any business leads for you company, there’s a couple of things that must be
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