How to create a value-adding web design

How to create a value-adding web design

Your website is more than the online face of your company – it’s a portal from your customers directly to your brand. Web design, therefore, plays a vital role in developing the credibility and trust necessary for consumers to feel comfortable purchasing your products and services. At WSI, our team of industry-leading specialists develop websites specifically aimed at adding value to a brand And here’s how we do it: Get simple: People are initially drawn to t

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Does your web design have these user experience faults?

Does your web design have these user experience faults?

When it comes to web design, user experience tops the list of priorities as it actively influences conversion rates – and a website that can’t give your online users access to your products and services is severely limiting your access to the modern consumer market. Despite this prevailing knowledge, there are still websites out there that contain serious user experience faults, including: Inappropriate use of registration requests:  Registration requests are

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Is web design an important part of your marketing strategy? Yes!

Is web design an important part of your marketing strategy? Yes!

When discussing your marketing strategy you may not immediately think about website design, but the way your website looks and the way it is structured is hugely important. Many studies have shown that people judge a company based on the way its website looks and people will also make an immediate judgment about your brand based on what they see when first visiting your site. You only have one chance to make a first impression with your website, which is why it’s

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How a great homepage can keep visitors on-site for longer

How a great homepage can keep visitors on-site for longer

Your site’s homepage acts like its front door. It is the very first page that many of your valuable traffic will get to see. Web development often focuses a lot on the design of the homepage, as it should be. The homepage will need to be compelling enough to keep your visitors around long enough that they will convert into a sale or lead or signup, whatever the call to action may be. Homepage content focuses on the needs that drive visitors to your site. Visitors

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6 ways to improve your website

6 ways to improve your website

The secret to great web design is to keep evolving and improving. Here are ten tips to improve your website quickly and easily: Match your company colours. Has your company recently rebranded? Or maybe your web designer decided to get creative with your website colours? Either way, changing your website colours to your company colours is a great way to create unity and connect your brand with your users by making you recognisable. Add testimonials. When your custom

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The stricter the competition, the more essential Website Analytics becomes

The stricter the competition, the more essential Website Analytics becomes

In today’s highly competitive environment your business cannot afford not to maximize the benefits found online. Website analytics is an effective way to measure how well your business is leveraging its online presence to grow its customer base. Using website analytics, you are also able to gain a better understanding of your customers’ behaviour online. Today’s consumer looks online before making any purchasing decisions. In other words, most consumers resear

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Web Analytics: Why Separate Organic, Direct, Social and Referral Traffic?

Web Analytics: Why Separate Organic, Direct, Social and Referral Traffic?

In order to measure your online presence, you need to perform web analytics. However, if you want to maximise the benefits of web analyses, you need to measure organic, direct, social and referral traffic separately. This is because in order to get the most from this market research tool, you need your analytics to measure the effect of different online strategies. For example, your website may be attracting a great deal of traffic, leading you to believe that your

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The stricter the competition, the more essential Website Analytics becomes

The stricter the competition, the more essential Website Analytics becomes

In today’s highly competitive environment your business cannot afford not to maximize the benefits found online. Website analytics is an effective way to measure how well your business is leveraging its online presence to grow its customer base. Using website analytics, you are also able to gain a better understanding of your customers’ behaviour online. Today’s consumer looks online before making any purchasing decisions. In other words, most consumers resear

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Six Important Tips for your ‘About Us’ Page

Six Important Tips for your ‘About Us’ Page

Most of us like to have our ‘About Us’ page in the main navigation bar, normally the second button or right at the top of the page . If you are doing a good job with marketing yourself  online and are receiving the traffic you think you should be getting, these potential customers will naturally head to your ‘About Us’ page–often within three to four clicks—to look for more information  about your company and to gather information to assist them in

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Ways to Generate Google Image Traffic

Ways to Generate Google Image Traffic

A properly written website set to keywords and optimised for search engines is a great way to get noticed. Generating Google image traffic through the pictures on your site is another way that you can increase the amount of qualified visits to your website. Here are four ways to do this that hardly take up any time at all. 1. Use keywords in the picture description A filename that consists of random numbers and letters (MYIS1SG2C.jpg, for example) means absolutely n

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