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Facebook campaign Do’s and Don’ts

Posted by on Feb 25, 2015 in Facebook, Social Media Marketing | 0 comments

Facebook campaign Do’s and Don’ts

Of course you want to take advantage of all the social media marketing opportunities available to your business and that means you need to harness the marketing potential of Facebook too, but you have to do it right if you want the best possible results. Below are a few things to do and to avoid when setting up your Facebook campaign:Make sure you have a plan before you jump into your Facebook campaign. Map out your social media marketing goals, determine what you

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Keys to success with email marketing

Posted by on Feb 24, 2015 in Digital Media Marketing, E-mail Marketing | 0 comments

Keys to success with email marketing

Email marketing has proven its effectiveness year in and year out. Any digital media marketing campaign that lacks email marketing as a key element is one that will be lacking when it comes to new leads, boosted sales and engaging with a targeted audience. One of the biggest mistakes digital marketers make is sending out untargeted mass messages in a one-size-fits-all fashion. If your messages aren’t personalised and your emails not targeted, chances are you are g

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How to join the right groups on LinkedIn

Posted by on Feb 23, 2015 in Digital Media Marketing, LinkedIn | 0 comments

How to join the right groups on LinkedIn

If your LinkedIn marketing strategy (or personal branding strategy) doesn’t include finding and joining relevant groups on this professional networking site, then you’re doing it wrong. Many of our clients land new business opportunities on LinkedIn and view their LinkedIn groups as a natural extension of their online presence – and so should you. When you find the right groups and connect with the right people, doors will open. Here’s a quick guide to kick-

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Social selling: How social media marketing impacts emotional branding

Posted by on Feb 20, 2015 in Social Media Marketing, Social Media Optimization | 0 comments

Social selling: How social media marketing impacts emotional branding

Social media marketing has a big influence on the way people feel about and perceive your brand. Ideally, you want people to feel your brand genuinely cares about its customers and sincerely values them, but your social media marketing strategy may not generate those sentiments. If you want to succeed in social selling, you need to cultivate a brand that people trust, that people feel comfortable purchasing from and that has consistent messaging across all platforms

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Web developer or web designer – which does your site need?

Posted by on Feb 19, 2015 in Website Design, Website Development | 0 comments

Web developer or web designer – which does your site need?

If you’re building or redesigning your website, do you need a web developer or a web designer? Developers and designers do quite different jobs, so the service you require will depend on what kind of work you need done. Here’s a brief look at what each profession generally does. Web Designers Web designers are responsible for the overall visual design of your website. This includes everything from the colour scheme, to the graphics, to the layout, to the fonts a

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LinkedIn Social Selling workshop at the Black Eagle

Posted by on Feb 18, 2015 in Articles, Events, LinkedIn | 0 comments

LinkedIn Social Selling workshop at the Black Eagle

A competition is being held by the Roodepoort Northsider for one lucky reader to win a seat at the exclusive workshop hosted by our expert trainer Francois Muscat at the Black Eagle venue this Thursday. Learn the new path to sales and never make another cold call. During the day, Francois will teach you how to Get Started with LinkedIn and Social Selling. In addition, all readers of the Roodepoort Northsider are offered an all inclusive rate of R1500 per person, c

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Content marketing: why you need to ignore people who steal your content

Posted by on Feb 17, 2015 in Content Marketing, Digital Media Marketing | 0 comments

Content marketing: why you need to ignore people who steal your content

You might wonder how you can keep your content marketing original in a market where information and ideas seem to be constantly regurgitated. The fact of the matter is that when it comes to marketing we need to present our ideas and facts in a manner which is unique and interesting to the target market –this is where we can be original and earn the interest of our customer base. As a marketer it can be quite frustrating to find that someone has stolen your content

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LinkedIn’s list of hottest skills

Posted by on Feb 16, 2015 in LinkedIn, Social Networking | 0 comments

LinkedIn’s list of hottest skills

Businesses often have their own LinkedIn marketing strategies, but many people use LinkedIn for one thing only – job hunting. LinkedIn has become the go-to place for recruitment agencies to find and head hunt new talent. In December 2014, LinkedIn published an article which analysed the skills and experience data of their users to find out who’s getting hired and what type of skills they bring to the table. The top 25 hottest skills on LinkedIn for 2014 were as

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Why small business websites fail and what to do about it

Posted by on Feb 12, 2015 in Website Analytics, Website Content, Website Development, Website Optimization | 0 comments

Why small business websites fail and what to do about it

If you’re a small business owner and your website isn’t performing as well as you hoped it would, we’ve put together a list of reasons why small business websites fail and we recommending investing in help from digital marketing specialists who can turn your website around. Think of your website as your most valuable piece of real estate; it can be seen by people around the world and the first impression it gives is crucial. So, why do small business websites

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What email marketers need to know about Inbox by Gmail

Posted by on Feb 11, 2015 in Digital Media Marketing, E-mail Marketing, Google + | 0 comments

What email marketers need to know about Inbox by Gmail

Do you know how to create an email marketing campaign that works effectively for Gmail users? It is no secret that Google’s Gmail has undergone a number of changes over the past few months and the introduction of their new email app, Inbox by Gmail, has created a stir. Gmail Inbox is not a replacement for the existing email app – it is something entirely new. You can only access this service via Chrome, iOS and Android apps. Below are a few features and function

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