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Everything you need to know about influencer marketing

Posted by on Dec 14, 2015 in Digital Media Marketing | 0 comments

Everything you need to know about influencer marketing

Influencer marketing is a type of digital marketing strategy that has grown immensely over the past few years. There are a number of online influencers which can help you promote your brand to their (often large) groups of followers. These influencers include celebrities, authorities in a specific industry or on a specific topic, journalists, experts and analysts. Companies that have an effective digital marketing strategy in place will know how to choose their infl

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How to use design to get more shares on social media

Posted by on Dec 10, 2015 in Social Media Optimization, Website Design | 0 comments

How to use design to get more shares on social media

Humans are visual people, so it’s no surprise then that when it comes to social media, images and videos are king. Of course, not every image will get shared. For the purposes of social media marketing, there are some design tricks you can use to ensure your images are highly shareable. Here they are.Make use of handy online tools Great images don’t necessarily need the latest version of Photoshop to be sharable. Using an online tool such as Canva, you can cre

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All you need to know about marketing with a Facebook custom audience

Posted by on Dec 9, 2015 in Facebook, Online Marketing | 0 comments

All you need to know about marketing with a Facebook custom audience

When putting together your online marketing strategy, using social media channels such as Facebook is absolutely crucial. Using social media in digital marketing isn’t an exact science, but there are tricks of the trade which have proven to be successful time and time again. One of these tricks is the use of Facebook custom audiences. Here is everything you need to know. What is a Facebook custom audience? A custom audience on Facebook is a new phenomenon which wi

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Transform your blog writing from boring to brilliant

Posted by on Dec 8, 2015 in Blogging, Content Marketing, Copywriting | 0 comments

Transform your blog writing from boring to brilliant

With over 20 000 blogs being posted on the Internet per day, there’s a lot of competition in getting your blog read. Since fewer than 25% of people don’t read beyond the headline, it’s amazing any blogs get read at all, but they do. So what is it that makes one person’s blog more interesting and readable than the next? Anyone can write a blog (and do) but there are ways to improve your blog writing and to ensure it gets to the right audience. Changing your w

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Digital marketing tips for SA’s travel and tourism industry

Posted by on Dec 7, 2015 in Digital Media Marketing | 0 comments

Digital marketing tips for SA’s travel and tourism industry

Travel consultants and companies are well aware of the benefits of digital marketing for their business. Whether you’re targeting groups of people looking for tour arrangements or students looking for a cheap backpacking trip overseas, you know they’re going to be searching for flights, accommodation and travel tips online. Here are a few tips you can use to make sure you are able to connect with your ideal customer: Use the right digital platforms Few companies

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Creating a winning welcome email

Posted by on Nov 29, 2015 in Content Marketing, E-mail Marketing | 0 comments

Creating a winning welcome email

When it comes to email marketing, the aim is to get as many subscribers signed up as possible. But getting subscribers to complete the sign-up is only a small part of the process – more importantly is the welcome email the subscriber will receive next. A welcome email is the first friendly exchange that occurs between your business and the subscriber and is an ideal opportunity to sell your story and create a memorable experience. While most would agree that a wel

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Why Clients Unsubscribe From Mailing Lists and How to Prevent Them from Doing So

Posted by on Nov 26, 2015 in E-mail Marketing, Website Optimization | 0 comments

Why Clients Unsubscribe From Mailing Lists and How to Prevent Them from Doing So

You email subscription list is not only valuable for your digital marketing strategy, it’s vital to ensure achievement of your core business objectives. However, regardless of how well you plan and execute your email marketing efforts, you will use subscribers over time, which may leave you stumped, wondering what you could be doing wrong. The length of your email list is affected by two main factors, the number of people that are added to the list and the number

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A Simple 5-minute Edit that will give Instant Appeal to your LinkedIn Profile

Posted by on Nov 25, 2015 in LinkedIn, Social Media Marketing | 0 comments

A Simple 5-minute Edit that will give Instant Appeal to your LinkedIn Profile

If you’re looking to revamp your personal brand, show up higher on LinkedIn search results and get more (hiring) visitors, the process may not be as hard as you think it is. Just like in digital marketing, your LinkedIn headline has the power to revamp your entire profile image. Let go of the default If you don’t have a LinkedIn headline, the platform uses your current employer and job title as your headline and many people choose to stick with this. However “

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How to correctly repurpose your existing content

Posted by on Nov 24, 2015 in Content Marketing, Copywriting | 0 comments

How to correctly repurpose your existing content

New clients and clicks following your digital marketing campaign is the goal of every business owner and marketer. If you’ve been wondering how to fortify your strategy to realize the highest gains, the answer is simple: repurpose your content. Content repurposing is about sharing old content in order to realize the highest returns from it. This not only applies to sharing through your social media marketing strategy either; you can create repurposed content by bu

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Launching your new website? Use these essential SEO tips!

Posted by on Nov 23, 2015 in Search Engines, SEO | 0 comments

Launching your new website? Use these essential SEO tips!

If you’re launching a new website, then you’re in the perfect position to get your SEO right from the start. While there’s a lot of work that needs to get done when it comes to launching a website, it’s worth your while to take a step back and give your link building strategy and overall search engine optimisation efforts some thought. Here are a few things you should do: Learn how keyword research works There are a lot of online tutorials which will show yo

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