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Social Media Marketing Tips: Using Pinterest to Grow Your Brand’s Following

Posted by on Nov 12, 2015 in Online Marketing, Pinterest, Website Optimization | 0 comments

Social Media Marketing Tips: Using Pinterest to Grow Your Brand’s Following

Many people mistakenly believe that involving themselves in random pinning on Pinterest will do wonders for their social media marketing campaigns success. Unfortunately there’s a bit more effort required to get your Pinterest account working for you and earning new followers for your brand. You need to learn how to build a strong presence on Pinterest that offers your followers and potential followers an attractive and engaging visual experience. Keep in mind tha

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Social Media Marketing Tips: Get Better Results from Your Instagram Marketing Campaign

Posted by on Nov 11, 2015 in Digital Media Marketing, Instagram, Social Media Marketing | 0 comments

Social Media Marketing Tips: Get Better Results from Your Instagram Marketing Campaign

Using Instagram for social media marketing: Instagram is without a doubt; a great place to build your brand and get your products and services the attention they deserve. You might not be aware of it, but some companies make as many as 20 to 40 sales per day, through Instagram! Now that’s impressive! Many business owners find the Instagram concept confusing or difficult as there’s no opportunity to add a link or a “buy” button to your posts. And that’s rea

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Online Marketing Advice: Reasons Why People Aren’t Reading Your Blog Posts

Posted by on Nov 10, 2015 in Content Marketing, Copywriting | 0 comments

Online Marketing Advice: Reasons Why People Aren’t Reading Your Blog Posts

If you have taken it upon yourself to handle your own online marketing campaign, you will know that having an interesting and engaging blog forms part of an effective strategy. Unfortunately, writing a blog and getting people to read it, comment and share your posts is a lot harder than some companies make it appear. The trick is to do it right. Present the right content and know just how to grab the attention of your target audience. Sounding complicated already? I

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Your guide to lifecycle email marketing

Posted by on Nov 9, 2015 in E-mail Marketing | 0 comments

Your guide to lifecycle email marketing

What is lifecycle email marketing and why should you use it? Also known as ‘drip marketing,’ lifecycle email marketing refers to creating clear set of emails that you will send to potential clients at specific times to take them through your sales funnel. Your first step to creating an effective lifecycle email marketing campaign is to determine the different messages each interested person would need. For example, a person who has just become aware of your comp

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Are you harnessing Facebook’s true social media marketing potential? You could be missing out on these features

Posted by on Nov 5, 2015 in Facebook, Social Media Marketing | 0 comments

Are you harnessing Facebook’s true social media marketing potential? You could be missing out on these features

Facebook is undoubtedly a top quality social media marketing tool and what makes it so great is that it’s constantly being improved on. Regular updates and changes means that new marketing features are made available almost daily and by ensuring that you stay current with the latest Facebook feature changes you can ensure that your marketing campaign yields the best possible results. Below are a few Facebook features that you might have overlooked. These can do wo

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Social Media Marketing Tips: Creating Highly Shareable Social Media Graphics

Posted by on Nov 4, 2015 in Social Media Marketing | 0 comments

Social Media Marketing Tips: Creating Highly Shareable Social Media Graphics

Social media marketing is all about campaigns that offer a visual experience that is intriguing and engaging. A quick look at the any social media marketing campaign will show you that it’s not at all just about textual content. Images, graphics and videos are used to grab attention and let’s face it – it works! What’s the reason behind the effectiveness of visual campaigns? The human brain is designed to process visuals 60 000 times faster than it processe

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Email Marketing Tips: Create Better Welcome Emails

Posted by on Nov 3, 2015 in E-mail Marketing | 0 comments

Email Marketing Tips: Create Better Welcome Emails

When it comes to email marketing, it can be easy to forget that your readers are real people and as such, your relationship with them should be real too. It’s not all just about data. Your emails and online communications and marketing efforts should be able to develop an emotional connection with your consumers while responding to a need and adding value at the same time. Your welcome email is the very first opportunity that you will get to ensure that your consu

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Digital marketing tips: What you need to know about online influencers

Posted by on Nov 2, 2015 in Online Marketing, Online Reputation Management | 0 comments

Digital marketing tips: What you need to know about online influencers

The digital marketing arena has changed so much over the years. In the past you could rely on a solid search engine optimisation strategy to show your potential clients your value. Today, people rely on the opinions of people they trust when they make purchase decisions online. The people who own these opinions are called online influencers and can mean a lot to your online strategy. Here are a few things you need to know about online influencers: They have a huge f

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Social Media Marketing Mysteries Explained

Posted by on Oct 29, 2015 in Community Management, Social Media Marketing, Website Optimization | 0 comments

Social Media Marketing Mysteries Explained

With so much out there, social media marketing can seem like a very complicated thing to manage. As always, it starts with a solid strategy and getting the basics right. There are a lot of common issues that social marketers face, so here are some of these explained. Having a presence on every social network This is not necessary – you need to be where your customers are. Different social networking platforms appeal to different people, as well as various industri

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Ten time management tips for social media managers

Posted by on Oct 28, 2015 in Social Media Optimization, Website Optimization | 0 comments

Ten time management tips for social media managers

Managing a social media portfolio is no simple task. With comments and reactions happening in real time, across all different time zones, a manager tasked with this has to be made of strong stuff. Time management is crucial to the smooth running of such an operation, as is planning. Without these, a social media manager could easily be overwhelmed, drowned in work that seems to have no office hours and end up quitting or burning out, neither of which are attractive

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