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Make your email marketing campaigns and Facebook work together

Posted by on Aug 26, 2015 in E-mail Marketing, Facebook | 0 comments

Make your email marketing campaigns and Facebook work together

While email marketing and social media marketing are two rather different fields completely, they can work amazingly when in tandem with one another. Email marketing leans more towards the aggressive side of the marketing world. It is very much I your face and direct making your consumers aware of what it is you are offering very quickly. On the other hand, social media marketing build a rapport with your client base. A Facebook page allows them to connect with you

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The beginners guide to growing your subscriber list through content marketing

Posted by on Aug 25, 2015 in Content Marketing, Copywriting | 0 comments

The beginners guide to growing your subscriber list through content marketing

In this digital era, content marketing is really an ace all online marketers need to have down to a tee as well as up their sleeve. When you are branching out into the digital world in an attempt to make a name, as well as following for yourself, the beginning phases can truthfully told, be some of the hardest. Trying to figure out exactly how you will be growing your subscriber list from zero to a good few tens of thousands of followers can really seem like an unma

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The business of marketing – what you need to know about mobile conversion rates

Posted by on Aug 24, 2015 in Mobile Marketing | 0 comments

The business of marketing – what you need to know about mobile conversion rates

Mobile conversion rates are an important aspect to understand, regardless of whether you’re a digital marketer or a business owner. In April 2015, Google launched something called ‘mobilegeddon,’ which was basically an update of their search engine algorithm rankings that led to mobile-friendly websites performing better in search engine results of websites which weren’t mobile friendly. Since 2014, mobile search traffic has been surpassing desktop traffic,

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Use your buy button to boost your ecommerce

Posted by on Aug 20, 2015 in Ecommerce, Website Optimization | 0 comments

Use your buy button to boost your ecommerce

If you wish to improve your ecommerce but are not yet fully invested in going into a complete online shop, then the buy button is the way to go for you. This will give you the freedom to sell only a selected amount of items on your website as opposed to being a fully-fledged online store. How to incorporate a buy button onto your website  You can start making use of this beneficial feature on either your own hosted site, WordPress, Tumblr or any other website platf

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Pin It! Using social media marketing to the full

Posted by on Aug 19, 2015 in Social Media Marketing, Twitter | 0 comments

Pin It! Using social media marketing to the full

It is undeniable; the need to become familiar with social media marketing should really be on the top of all digital marketers’ to-do list. One of the most influential and powerful social media platforms in this day and age is none other than Pintrist. While this may surprise you, there is something massive which sets this social media platform apart from your others: staying power. While Facebook and Twitter post warrant instant gratification via likes and shares

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How content marketing has received a bad name for itself

Posted by on Aug 18, 2015 in Content Marketing, Online Reputation Management | 0 comments

How content marketing has received a bad name for itself

Over the past few years, content marketing has grown exponentially. Every company needs content and unfortunately many are beginning to opt for quantity over quality. This is an extremely dangerous concept because now, although they are churning out weekly blog posts and keeping their online presence busy, the actually content which they are supplying their customers is often short of acceptable. People seem to be missing the point of their blogs completely. They ar

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Why your digital marketing strategy should be thinking about spring

Posted by on Aug 17, 2015 in Social Media Marketing, Social Media Optimization | 0 comments

Why your digital marketing strategy should be thinking about spring

Spring is just around the corner and just as you need to spend some time spring cleaning your closets at home, you should also be focused on doing a bit of ‘upkeep’ to your digital marketing strategy. Here are some things to take a look at before the new season kicks off next month: What’s not working anymore? Do you have ‘legacy’ digital marketing strategies that aren’t really bringing in any business but still take a lot of time and effort? Relook your

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Social Media Marketing Tips: Creating Highly Effective and Shareable Social Media Graphics

Posted by on Aug 13, 2015 in Content Marketing, Social Media Optimization | 0 comments

Social Media Marketing Tips: Creating Highly Effective and Shareable Social Media Graphics

Social media marketing is no longer just about text updates. Visuals and graphics have become a big part of marketing products, services and ideas on social media platforms. You might have noticed that visuals grab your attention faster than a body of text will. 60 000 times faster in fact! You might be struggling to come up with the best media and images for your campaign and if you aren’t a designer, you might struggle. The good news is that you don’t need to

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Social Media Marketing Advice: Tips on Building an Engaged Instagram Following

Posted by on Aug 12, 2015 in Instagram, Social Media Marketing | 0 comments

Social Media Marketing Advice: Tips on Building an Engaged Instagram Following

Does your company make use of Instagram as part of its social media marketing campaign? If you want to drive more engagement via your Instagram account, there is quite a bit that you can do. Increasing your company’s visibility and earning more likes, comments and followers is not as hard as you think. Consider the following points:Make sure that you have a clear call to action in the caption or on the image. Use location for your calls to action. Do this by upl

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Content Marketing Tips: It’s Practical and Profitable to Share Your Expertise Online

Posted by on Aug 11, 2015 in Content Marketing, Online Marketing | 0 comments

Content Marketing Tips: It’s Practical and Profitable to Share Your Expertise Online

Content marketing can be used quite successfully to launch your online “teaching” career! If you have expertise and want to share them online, it makes great profitable sense. What are you waiting for? For those who are a bit sceptical, below are our top 4 reasons why sharing your expertise online can be profitable:When presenting content media to the online world, you are presenting your content and expertise to a group of people who want to learn and want to

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