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How to send a message to multiple LinkedIn connections

Posted by on Apr 6, 2015 in LinkedIn, Social Media Marketing | 0 comments

How to send a message to multiple LinkedIn connections

Social media marketing is all about engaging in a two-way conversation with your target audience. While most people focus on creating content and sharing it on their news feeds in LinkedIn, there’s also a more personal way to interact with relevant stakeholders – send them a message which they will receive in their LinkedIn inbox. Firstly, login to your LinkedIn account and go to the Inbox tab (next to Home – Profile – Contacts – Groups – Jobs) and click

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How to find and join LinkedIn groups

Posted by on Apr 1, 2015 in LinkedIn, Social Media Marketing | 0 comments

How to find and join LinkedIn groups

LinkedIn has over 202 million members and it is hands-down the largest professional networking site. Did you know that two people sign up to LinkedIn every second? Most people already have a profile, but we come across many clients who still aren’t active participators on LinkedIn. In order to connect with thought leaders and be seen as a thought leader, you need to join groups, share content and comment on content. The best way to do this is by joining relevant g

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How to use Google+ post ads in your social media marketing campaign

Posted by on Mar 26, 2015 in Google +, Social Media Marketing | 0 comments

How to use Google+ post ads in your social media marketing campaign

Does your social media marketing campaign include Google+ post ads? Often referred to as +Post ads, this feature from Google+ gives your content major visibility and you can use +Post ads to promote your content to an extremely wide audience. The opportunities to connect with your target audiences and reach out to new audiences are endless and here is how +Post ads help you do exactly that:The particular social media marketing channel you’re using defines the ta

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SEO best practices for web design

Posted by on Mar 25, 2015 in Website Design, Website Optimization | 0 comments

SEO best practices for web design

When it comes to web design, you want a website that has many functions: performs well in search engine rankings, gives your audience the information they’re looking for, generates leads for your business and is easily searched using social media sites such as Twitter. SEO plays a large role in the overall design of your website and whether you’re starting from scratch and creating a brand new site, or you’re re-doing your existing site, integrating SEO tactic

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Three tips for a top mobile marketing strategy

Posted by on Mar 24, 2015 in Content Marketing, Mobile Marketing | 0 comments

Three tips for a top mobile marketing strategy

Are you using mobile marketing for your African business as part of an overall digital marketing strategy? If you aren’t, then you certainly should be, because the statistics surrounding mobile usage and mobile Internet usage in the African region are quite astounding. Here are our top three tips for a winning mobile marketing strategy:Create a seamless user experience. Your mobile site shouldn’t be an exact replica of your website. It needs to be less clutter

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Online reputation management: when people complain about things that aren’t your fault on social media

Posted by on Mar 23, 2015 in Online Marketing, Online Reputation Management | 0 comments

Online reputation management: when people complain about things that aren’t your fault on social media

Social media has become the new customer service centre. Not only do people often prefer contacting a company on social media (as opposed to speaking to someone in a call centre), but they also expect same-day feedback from the brand they’re dealing with. But what happens when a customer complains on social media and these complaints go viral? What if the complaints gain way more attention than they are worth, for something that isn’t even your fault? This becom

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Seven Tips for Increasing Your Click-Through Rates on Facebook

Posted by on Mar 19, 2015 in Facebook, Social Media Marketing | 0 comments

Seven Tips for Increasing Your Click-Through Rates on Facebook

For those of your who don’t know, your click-through rates refer to the percentage of individuals viewing your web page who actually clicked on a specific link or post which you posted to Facebook. The click-through rate measures how successful a post has been in capturing your users’ interest because, the higher the click-through rate, the more people have followed your link to your page, website or other destination to where you wished them to go. Here are

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Localised website optimisation: what you need to know

Posted by on Mar 18, 2015 in Website Content, Website Optimization | 0 comments

Localised website optimisation: what you need to know

If you’re launching an internet marketing campaign in an African country, you might want to consider how big a role another language plays across the continent. In many African countries, people are searching for content in French, Portuguese, Zulu and a host of other languages, so English shouldn’t necessarily always be your core focus. Why direct translation doesn’t always work Search engines, such as Google, will take search words and phrases and match them

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Building instant trust on your website

Posted by on Mar 17, 2015 in Content Marketing | 0 comments

Building instant trust on your website

Trust is something which generally takes a while to generate therefore building instant trust on your website cannot be true, can it? Yes, it actually can. Contrary to what people believe, trust can indeed be built rapidly on your website. Ultimately, you have approximately half a second from when the potential viewer lands on your web page to convince them into staying. This is therefore building a sense of instant trust. However, everyone needs a bit of guidance w

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Social selling advice: what if your social engagement isn’t leading to sales?

Posted by on Mar 16, 2015 in Social Media Marketing, Social Media Optimization | 0 comments

Social selling advice: what if your social engagement isn’t leading to sales?

Getting your target audience interested in what you have to offer and engaging with them online is a huge accomplishment. But what if the type of engagement you are after isn’t leading to conversions and sales? There are different types of online engagement. You could be tracking how your target audience is engaging with you on social media, your landing pages, your website or your mobile apps. This is all proof that you’re building a relationship with your foll

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