The importance of Images in your site’s web design
There is no denying how much images affect the overall look of your website. If images are used and arranged properly on a site, they can enhance your site’s look and feel as well as the ideas you are trying to convey to the consumer. More importantly, you can use images to grab and keep the attention of site visitors. Five reasons you should effectively use images in your site Images help you communicate with the potential customer better. The correct and effect
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Social media in outer space: NASA to host Google+ Hangout
This month, NASA will be using social media to share the outer space experience of astronauts with ordinary citizens, PC Mag reported. On February 22 the National Aeronautics and Space Administration will host its first Google+ Hangout. During the hangout, which will be held from 11:00 AM to 12:00 PM, NASA astronauts Kevin Ford and Tom Marshburn as well as Chris Hadfield from the Canadian Space Agency will answer questions. People have been invited to submit questio
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Some of the top local social media events of 2013 that you need to know about
Social media conferences and courses are platforms for industry leaders to present everything from the newest technology, software and social marketing techniques to social media best practise and successful, innovative case studies. Use these conferences and courses to make 2013 a successful year for your business. Social Media Goal-setting 2013 – This full-day course is held on 1 February in Cape Town, 7 February in Randburg and 8 February in KwaZulu Natal. It
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How to engage your Facebook target audience on a tight budget
If you are part a small business or simply want to optimise your brand’s social media presence on Facebook without breaking the bank, here are some useful tips: Stay connected. Don’t forget about your followers or leave them hanging. Posting regular, useful content and answering questions will build a valuable online reputation for your business and keep your brand at the forefront of your follower’s minds. Search on Facebook and Twitter for conversations tha
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How to hire a good web design company
When hiring a web design company, one has to consider a number of things. Finding someone who will do a good job should be at the top of your priority list. Creating a website that intrigues visitors and leads them to browse and buy is important, so you need to plan the process (and who you’re going to hire) carefully. Web design companies can help you with many services besides graphic design – such as hosting, setting up a blog, content management and more. Wh
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Advice for aspiring copywriters
Careers in copywriting have become very popular over the years, mostly thanks to the internet because that’s where everything is happening. Everything from social media and blogs to websites and news sites need copywriters. The aspiring copywriter isn’t limited to newspapers or ad agencies anymore. The internet has opened up doors for good writers to get out there in their numbers and do what they do best. One can now easily take the necessary steps to secure th
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Business Digital Training – Say no to the online lead-generation nightmare!
Most leading business are looking at ways to build their online brand. In fact many businesses are prioritising their online strategy because people are spending more and more time online. If you find the idea of online marketing a bit daunting, you are not alone. Even people with years of sales experience get anxious about generating online leads. The digital era can be incredibly scary for people that grew up without the Internet. However, the digital era is here
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Web Analytics: Why Separate Organic, Direct, Social and Referral Traffic?
In order to measure your online presence, you need to perform web analytics. However, if you want to maximise the benefits of web analyses, you need to measure organic, direct, social and referral traffic separately. This is because in order to get the most from this market research tool, you need your analytics to measure the effect of different online strategies. For example, your website may be attracting a great deal of traffic, leading you to believe that your
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Back to Online Business: 10 Reasons why you should kick-start your 2013 digital marketing with a Competitor Analysis
In a world where consumers go online to get informed about brands, products and services, your digital marketing strategy needs to do more than stay ahead of the latest trends. Part of your marketing strategy should include taking a close look at your competition. By being aware of the strengths and weaknesses of your opposition, you are able to improve your own products and services. If you want to build your online presence, you need to perform a competitor analys
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Digital Marketing Predictions for 2013 and beyond
Having survived the Mayans prediction and possibly the end of Marketing as we know it, I now am quite excited as I have always considered the number 13 to be lucky. But like most other things, luck is generally helped considerably by our positive actions and we need to just ‘do it” as suggested by Nike. So, while economists will contemplate economic and social conditions in 2013, it is what we as comprehensive ‘through the line’ marketers put into practice
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