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Six compelling reasons to update your website

Posted by on Mar 10, 2016 in Online Marketing, Website Content, Website Optimization | 0 comments

Six compelling reasons to update your website

As website technology evolves (daily, it seems), so does the need to update your website. Most websites need updating every few years, sometimes more often, depending on your content. As one of your most valuable marketing tools, the need for a website that is up to date and user-friendly couldn’t be more important. Here are six compelling reasons to update your website, sooner rather than later:Make your site more responsive and adaptiveIf your website starte

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A simple guide to using hashtags on social media platforms

Posted by on Mar 9, 2016 in Facebook, Instagram, Social Media Marketing, Twitter | 0 comments

A simple guide to using hashtags on social media platforms

Thanks to social media, a lot of new words have been added to the dictionary in the past 20 or so years, with the most widely used and accepted being hashtag. So popular the word, in fact, that a baby was named Hashtag Jameson a few years ago, triggering worldwide trending and spawning a host of new hashtags, like #Foolishparents and #StupidestNameEver. Silliness aside though, hashtags are now used on many social networks, including Twitter, Instagram and Facebook.

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Ten tips to get more from your email marketing

Posted by on Mar 8, 2016 in Content Marketing, E-mail Marketing | 0 comments

Ten tips to get more from your email marketing

Email marketing has long been known to be one of the most successful marketing tools there is – people check their emails daily, often many times a day, so it’s an easy way for businesses to reach their target audience. There are many ways to increase the value of your email marketing, but here are ten top tips to get you started:Use videoAdding video to your emails can increase the ROI and monthly revenue by 40%. Click-through rates increase by 3 times when

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Social selling – the cutting-edge sales solution

Posted by on Mar 7, 2016 in Social Media Optimization, Social Selling | 0 comments

Social selling – the cutting-edge sales solution

In today’s technologically-driven world, social media has long been a major player in communication technologies advancements, with platforms such as Facebook and Twitter gaining unprecedented social momentum. Given the sheer volume of interaction taking place on such platforms, businesses simply cannot afford to miss out. Bearing this in mind, businesses around the globe have taken to social selling, where the aim is to foster meaningful online engagement tailore

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How to determine the frequency of your blog posts

Posted by on Mar 3, 2016 in Blogging, Content Marketing | 0 comments

How to determine the frequency of your blog posts

There are several different schools of thought when it comes to the frequency of posting blogs. To find out the answer, you need to ask yourself some important questions about your blog. What you write about and how long it will stay relevant is a good starting point. If you write on breaking news or Hollywood gossip, you’d need to post daily or even more than once a day, to stay current. A hobby type blog, like cooking or home improvements may only require a week

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The art of effective headline writing

Posted by on Mar 2, 2016 in Content Marketing, Copywriting | 0 comments

The art of effective headline writing

Headlines are one of the most important aspects of your blog posts, since they can be the key to success or failure. With a flood of online communications to wade through each day, readers give your blog about 10 seconds of their time before deciding to read or move on. A catchy headline could be the difference between getting your post read and shared, or sudden death. On average, only 2 out of 10 people will read beyond your headline, so brushing up on your headli

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What the future holds for email marketing

Posted by on Mar 1, 2016 in Digital Media Marketing, E-mail Marketing | 0 comments

What the future holds for email marketing

Email marketing is still the top-performing marketing channel, ten years on. With the best ROI of any marketing tactic, it’s here to stay. One of the reasons for its success, is its ability to engage, connect and evolve, in a fast-paced digital world. Marketers now have the capability to use email to get personal by using the data available on subscribers. Hyper-targeted campaigns based on gender, location, income group, etc. are being used with enormous success

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Why single page websites are not the best idea

Posted by on Feb 25, 2016 in Digital Media Marketing, Website Optimization | 0 comments

Why single page websites are not the best idea

A single page website (SPW), also known as a parallax scrolling website, is one where all the content exists on a long, single page for visitors to scroll though. No tabs, no multiple pages. While there are some advantages to this type of website, the biggest disadvantage is that it’s bad for SEO. Here’s why: Scrolling through a SPW can take your readers on a journey and is great for an image-heavy website. It’s perfect for mobile users, who are an increasingl

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Incentives to build up your email sales list

Posted by on Feb 24, 2016 in Content Marketing, E-mail Marketing, SEO | 0 comments

Incentives to build up your email sales list

Building up an email sales list is hard work – no one wants another subscription or sign-up clogging up their inbox. The folk out there are getting pretty picky about who can have their email details, with spam emails and phishing attempts on the rise. So how can you get more subscribers? Well, one way that’s tried and tested, is to incentivise, or plainly speaking, bribe. “Sign up for my blog updates and get my eBook for free” … “Subscribe now and you

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How to build your blog audience

Posted by on Feb 23, 2016 in Blogging, Content Marketing | 0 comments

How to build your blog audience

Social media sharing, like any aspect of marketing, requires a plan and a strategy to be successful. Building your blog audience to generate more traffic to your website is quite achievable, especially if you follow some basic guidelines. The starting point would be to identify which social network you want to focus on. More and more pop up each month, so it’s unlikely you’ll be able to feature on each one. Using too many networks can result in little interactio

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