Visit Us On Twitter Visit Us On Facebook Visit Us On GooglePlus Visit Us On Pinterest Visit Us On Youtube Visit Us On Linkedin
Call us: +27 11 468 3138

LinkedIn is becoming a content publishing platform

Posted by on Feb 2, 2015 in Content Marketing, LinkedIn | 0 comments

LinkedIn is becoming a content publishing platform

The number of LinkedIn users continues to soar, with 300 million people having joined this leading ‘business networking’ social media site. Many people, however, still don’t really use LinkedIn for more than job hunting or endorsing their existing contacts, meaning they’re not really deriving full benefit from the site. In order for LinkedIn to get users coming back more often and to build a more captive audience, they are trying to morph into a content plat

read more

Social Selling Presentation at Hirsch’s Home Store

Posted by on Jan 30, 2015 in Digital Media Marketing, Social Media Marketing | 0 comments

Social Selling Presentation at Hirsch’s Home Store

On Wednesday the 29 January 2015, Francois Muscat was invited to Hirsh’s Home Store in Fourways to speak at their monthly business breakfast. The talk focused on tips, tricks and tactics to braving the social media wave through social selling, and stating the case for social selling. Salespeople and managers used to be the key information sources for B2B buyers but now the internet and social networking platforms have changed buyer behaviour. During

read more

Social media marketing tips from the pros at WSI

Posted by on Jan 29, 2015 in Social Media Marketing, Social Media Optimization | 0 comments

Social media marketing tips from the pros at WSI

Social media marketing is an ever-changing, ever-evolving field and it’s necessary to be flexible, as well as adaptive, to the many changes it undergoes. Rather than abide by a trial and error process in finding out what works and what doesn’t work for your social media strategy, take some advice from the pros at WSI before getting started. How to develop a smart social media strategy:Check out your competition. There is absolutely nothing wrong with scoping o

read more

Simple yet powerful web design tips

Posted by on Jan 28, 2015 in Website Development, Website Optimization | 0 comments

Simple yet powerful web design tips

Whether you are having your website designed from scratch, or making use of a pre-designed theme, you will need to end up with a website that performs well for your business. These days, every company who has a hope of surviving needs a web presence. It is one of the non-negotiable rules of the 21st century. For many of your new and prospective customers, your website will be their first impression of your company and their first interaction with you. This is a make

read more

When it comes to great copywriting, it’s always quality over quantity

Posted by on Jan 27, 2015 in Content Marketing, Copywriting | 0 comments

When it comes to great copywriting, it’s always quality over quantity

Thinking of copywriting may conjure up images of grade school, when your instructor insisted you had to write at least 500 words in order to receive a passing mark. In the real world however, if you can get your message across clearly in less than 100 words, it’s very beneficial for you to do so. This is especially true regarding website copy, as your goal is to turn as many visitors as possible into customers. Why professional copywriters value quality over quant

read more

SlideShare: The must have social media business tool

Posted by on Jan 26, 2015 in Social Media Marketing, Social Media Optimization | 0 comments

SlideShare: The must have social media business tool

A new hot trend is emerging for businesses looking to grow their customer base from social media sites. SlideShare is a powerful and popular document and presentation sharing site which allows companies to share their expertise with their consumers and build thought leadership amongst their target audience. It is a great social media tool for businesses and will continue to yield a great return on your investment. You can upload your presentations in Word and PDF fi

read more

Social media marketing tips for start-ups

Posted by on Jan 23, 2015 in Social Media Marketing | 0 comments

Social media marketing tips for start-ups

While all businesses and brands should use social media, it’s especially important for start-ups which often operate on tight budgets and have limited resources. Luckily, the most popular social media sites are completely free and this enables you to cultivate a presence and gain a following for little to no cost at all. How start-ups can use social media to their advantage:Don’t underestimate the power of holiday hype. Find out which holidays are important to

read more

Three Web Design Best Practices for a Fantastic Website

Posted by on Jan 22, 2015 in Website Design, Website Development | 0 comments

Three Web Design Best Practices for a Fantastic Website

Great web design, with its unique look, functionality and feel is what brings any website to life. It is what makes the site’s visitors want to click around and, if you’re lucky, even bookmark the site for future visits. As any professional website designer knows, a lot goes into the creation of a website and even more to consider when designing the site. For starters, you need to consider the elements of the company’s brand, the appearance and colour schemes

read more

Social Selling Talk at PSASA a resounding success

Posted by on Jan 21, 2015 in Articles, Events | 0 comments

Social Selling Talk at PSASA a resounding success

The Gauteng Chapter of Professional Speakers Association of Southern Africa was excited to host one of South Africa’s pre-eminent digital marketing experts, Francois Muscat as a speaker on 15 January 2015. Many of us have tried and failed to crack social. Francois’s perspective is known to short cut your learning curve by year so this was not a session to be missed. Attendants learned how to become “Content Concierges” to be able to be

read more

A few golden rules for great copywriting from WSI

Posted by on Jan 20, 2015 in Content Marketing, Copywriting | 0 comments

A few golden rules for great copywriting from WSI

Great copywriting is a crucial part of any internet marketing strategy for many reasons. Firstly and perhaps most importantly, good copywriting can help turn each visitor to your website into a customer if they’re able to find what they’re looking for quickly and easily. Your website content should also express your company’s message and ideals in a way which is easily understood by everyone. Want to be a good copywriter? Don’t forget these golden rules:Ju

read more