What professional copywriting services can do for SMEs

What professional copywriting services can do for SMEs

While you were still nurturing your business through its infancy, handling your copywriting needs yourself was indeed the sensible thing to do. Money was tight, your turnover was small, and to grow your business into a successful enterprise required that every possible cent was channelled back into generating profit. Now, however, you have established yourself, and like every other facet of your business, your marketing strategy has to evolve. You may be wondering w

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How multicultural content marketing can grow your business

How multicultural content marketing can grow your business

Multicultural content marketing is always a good idea if you want to reach a wide scope of people and on a more personal level. People are always more likely to respond to something when they feel that they are being spoken to directly, and the best way to do this is to acknowledge their unique cultural traits. It also tells people on a subconscious level that you understand who they are and that you are therefore more likely to meet their needs when it comes to the

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What you should know this week: Breaking news from Google Analytics, Facebook, Twitter and more

What you should know this week: Breaking news from Google Analytics, Facebook, Twitter and more

This has been a busy week on social media with news developments from all the major players. If you haven’t heard, Twitter listed yesterday after months of speculation. In case you haven’t been keeping up with developments in the digital marketing world, here are our top stories of the week: 1. Google Analytics ads a Speed Suggestions report Google is trying to speed up the internet, and they are taking it seriously. Google Analytics is now offering a sp

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The What Not To Dos of web design

The What Not To Dos of web design

When it comes to web design there are a couple of pitfalls you’d do well to avoid. So, if you are currently in the process of designing a website or you’re thinking of giving your current site a bit of a makeover, read on and take note of these ‘what not to dos’. Before we start, however, it should be said that since design trends change constantly, it is always better to let professionals like WSI OMS help you design or revamp your websites. Because they ca

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Google Plus for a social media marketing campaign with an edge

Google Plus for a social media marketing campaign with an edge

When it comes to promoting your business on social media platforms, the first ones that come to mind are Facebook, Twitter and LinkedIn. However, a platform one should never discount (even though it often gets overlooked), is Google Plus. To ignore this social network is to ignore the world’s most powerful search engine’s social network, which is, as social media marketing experts like WSI OMS will tell you, not a good idea. It is true that currently Google Plus

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Get copywriting specialists if your company is highly specialised

Get copywriting specialists if your company is highly specialised

If your company delivers or sells highly specialised services or products, you’re probably of the opinion that you should take care of copywriting in-house. If it is copy or content for an internal document, this is indeed a perfectly good option, but if it involves any communication that is aimed at prospective or current clients, it can be a very bad idea. The reason for this is that, whilst you know your product inside-and-out and understand all the intricate t

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Best practises for companies engaging on social media

Best practises for companies engaging on social media

A social media presence should be a well-integrated part of your company’s online marketing campaign. Not only does it raise awareness about who you are and what you do, it also makes you come across as more approachable: as a company that wants to engage in conversation with clients and potential clients and on the platforms they prefer. The problem is that, although these social media platforms are more informal than other forms of communication and should be tr

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Doing Halloween the Social Media way!

Doing Halloween the Social Media way!

It is no secret that once you log onto your favourite social networking platform, you’re stepping into a whole different world of special lingos and worldwide trending topics. Social media is not only a medium for you to keep in touch with people you know while being entertained, but it is also a great way to keep in touch with what’s happening around you and in the world. As today is Halloween, people on Twitter, Facebook and Instagram are going all out

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Digital Marketing Smart Camp, Lagos, Nigeria

Digital Marketing Smart Camp, Lagos, Nigeria

Here we are on day one at the Radisson Blu Hotel on Victoria Island. Michael Monaghan from WSI head office, Krista LaRiviere of gShift and me. Michael started with the introduction of WSI and gave a review of the Digital Marketing proceedings for the two days. Michael is sharing Internet stats on Nigeria – over 6m Facebook users and all the attendees put their hands up for being Facebook users. A different story when asking about who was on LinkedIn, so I am reall

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Francois Muscat to present at the WSI-Axon Smartcamp in Lagos

Francois Muscat to present at the WSI-Axon Smartcamp in Lagos

WSI OMS‘s Francois Muscat will be in Lagos, Nigeria this week to present on Digital Marketing. The event is being hosted by WSI-Axon, a Nigerian WSI franchise based in the country’s capital. Muscat will be joined by Michael Monaghan, director of WSI Digital Marketing and Krista LaRiviere, the CEO of gShift labs. The theme of the Smartcamp is “Propel your brand, harnessing Digital Media Strategy”. Attendees have the opportunity to learn more a

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