WSI Digital Media Certification
I spent the last 8 days in Orlando at the lovely Portofino Hotel at Universal Studios. For 4 days I networked with as many WSI Internet Consultants as possible. I really have a great job because it doesn’t feel like a job. Being an Internet Consultant (IC) with WSI enables me to travel all over the world meeting ICs from each country. I was in Spain on the 6th September conducting 2 days of training with the Spanish ICs and it was at this session that Maribe
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WSI E&I Franchise convention – Best presentation award
My dream came true on day 2 of the Excellence & Innovation conference. I finally got the opportunity to present in the USA to over 300 people in attendance. I also won the best presentation for the conference which was a real bonus for me. My presentation title: Leveraging Social to enhance your SEO results. The main points: Why SEO is important? The SEO landscape – past to present A look at audience behaviour How to craft a content marketing bluepri
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Blog marketing can be a powerful business influencer
Blog marketing (another form of social media) can be a powerful business influencer. Blogs can build an interactive conversation with your readers and you can build a strong following list with it. A Blog builds an interactive conversation with your readers. With correct optimization, you can build relationships and loyal readers to your blog. Find below a couple of tips on how you can make your blog a business influencer. Building Relationships Be Positive:
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WSI E&I Franchise convention – Michael Richards on optimizing your campaigns with web analytics
Well now we have Michael Richards getting ready to present to us. Last night Michael & his wife Ellen walked off with no less that 3 awards. This is is an outstanding achievement for them as they only started their franchise in the last 2 years. Michael used to work in Ronnie Adelman’s office and got mentored by the best in our network. So all of you ICs out there, have a look at the top 25 earners and find out who mentored them, you will soon see the benefit
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WSI E&I Franchisee convention – Jeffrey Eisenberg on Persuasion architecture
What a treat, WSI have arranged Jeffrey Eisenberg as our keynote speaker for today. His first presentation is on Persuasion Architecture, Adding value as a consultant. He says that most Internet Marketing consultants overcomplicate things by focusing on technology. Rather add value by asking “when do we pop the cork?”. When do we get to say that we did a good job. This is how you can measure the success. Good points from the presentation Technology can enable t
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WSI E&I Franchise conference – Neal Lappe on Growing client sales to $1m per month with PPC
Well last night Neal won a couple of awards, congratulations. His presentation today covers the critical principals for Pay Per Click success. His client was spending $55,000 a week on Pay Per Click, that’s impressive. The client said to Neal if you get me more sales they will spend more money. Their client grew revenue from $70,000 pm to R1m per month but it took some clever strategies to be able to get the budget to be spent. Neal’s team focussed on getting ke
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WSI E&I Franchise conference – Francois Muscat wins two awards in Orlando
What a great time we had at last night’s annual WSI Excellence & Innovation awards evening. The standard of the submissions by the nominees was really high and it was great to see a number of new ICs come through and win numerous awards. I had 6 nominations so you can imagine how my heart was pounding every time they had the countdown. Well by the end I received two awards of which I am very proud of. The Web Analytics award for our Shark cage diving w
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A Content Marketing Strategy is the cornerstone to increased Google ranking
Rather than writing their own content, websites are pulling from the feeds of other sites. This may get you some more search engine links, but they are just going to lead people to other websites. Instead, you should be writing your own articles and pursuing a ‘content marketing’ strategy and letting other sites syndicate your content. At the very least, it’s low-cost advertising. Depending on the nature of your business, there may be a limit to just how m
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WSI E&I Franchise conference – Darren Kinkaid 4400% increase in leads
I met Darren a few months back and he conducts a very popular talk show every fortnight for the WSI community. Last month I was invited as a guest speaker and it was really exciting to be interviewed by Darren. He does the interview really well especially since its all online. Darren has been an IC for 2.5 years now and is one of the IC community that is totally committed to helping the entire WSI franchise network. Everyone of us should schedule these calls in our
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WSI E&I Franchise conference – Eric Cook on Selling conversion architecture strategies
I had the pleasure of interviewing Eric yesterday and will post that podcast in the day or so after I remove some of the wind noise. Well Eric is quite an accomplished athlete doing triathlons so it seems that he has developed a good balance between personal & business goals. His presentation today covers the how conversion can work for you and he relates to ABC as Always Be Communicating. Well that is social media isn’t it? Eric focuses on the banking in
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