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Why categorising your email subscribers and sending them to different landing pages is important for the success of your email marketing campaign

Posted by on Jul 14, 2015 in Content Marketing, E-mail Marketing | 0 comments

Why categorising your email subscribers and sending them to different landing pages is important for the success of your email marketing campaign

When it comes to email marketing, list segmenting is vitally important. There are various ways you can categorise your email subscribers as follows:Demographics. Consumers who have completed purchases with you in the past. Consumers who have expressed an interest in your business. Pages visited on your website after clicking through.By segmenting these individuals into categories, you can send a different pitch or advertising message to each. Customising the con

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Want to land a job on LinkedIn? Do this:

Posted by on Jul 13, 2015 in LinkedIn, Social Media Marketing | 0 comments

Want to land a job on LinkedIn? Do this:

What are recruiters looking for on your LinkedIn profile? We often hear about our friends or colleagues getting ‘head hunted’ on LinkedIn, but what did they do to make their profiles stand out to recruiters? Here are a few things recruiters are looking for when they happen to stumble on your LinkedIn profile and want to determine if you’re a suitable candidate for one of their clients: An updated, full profile Your LinkedIn profile isn’t going to benefit you

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Is your email marketing campaign geared towards mobile success to? What to do if it’s not

Posted by on Jul 9, 2015 in E-mail Marketing, Mobile Marketing | 0 comments

Is your email marketing campaign geared towards mobile success to? What to do if it’s not

Your email content and design can directly affect how your emails convert for mobile with your email marketing campaign. Mobile optimisation has become basic business practice for those who are looking to truly harness the marketing potential of their email and online marketing campaign. Below are a few factors that can affect the conversion of your emails to mobile:Understand the engagement expectations of a mobile user – desktop users have different expectatio

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Tips to improve your Facebook’s organic reach

Posted by on Jul 8, 2015 in Facebook, Social Media Optimization | 0 comments

Tips to improve your Facebook’s organic reach

What can you do to boost your social media marketing campaign when your Facebook engagement and reach starts to slow down? While Facebook algorithms play a role in your reach, there are things you can do to extend your reach and ensure your Facebook page is always working for your business. Facebook will post content to newsfeeds and who sees it will depend on the user’s previous engagement with you and their known interests and online activity patterns. Below are

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Drive the best response to email marketing with effective subject lines

Posted by on Jul 7, 2015 in Content Marketing, E-mail Marketing | 0 comments

Drive the best response to email marketing with effective subject lines

When it comes to email marketing, your subject line is of the utmost importance. It is the first thing that the reader will encounter and how emotive or effective it is will determine if that marketing email is ever opened or not. There is real danger in consumers not opening your emails – they will never see the creative and content and so the most important aspect of your online marketing campaign with emails is how you will grab the attention of the reader with

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The importance of customer service for online merchants

Posted by on Jul 6, 2015 in Online Marketing | 0 comments

The importance of customer service for online merchants

Whether you’re selling a single product online or have an entire online retail business, you can take your business to the next level. Ecommerce has helped many business owners take their products to customers all over the globe. Not only can you reach people who are looking for what you have to offer in an instant, but you can target your internet marketing activities in such a way that you are able to zone in on your ideal client base. With an ecommerce website,

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Keeping on top of the Twitter game

Posted by on Jun 26, 2015 in Social Media Marketing, Twitter | 0 comments

Keeping on top of the Twitter game

Twitter can be an absolute mess to navigate through at the best of times. Fighting your way through teenage girls hearting almost everything they see, the hashtag wars which happen between celebrities with their noses out of joint and a plethora of information which people share about their personal lives, one can start to lose hope on how to use any of the information being posted on Twitter. The good news is there are now social media tools, free and paid for, out

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How content marketing can save the day

Posted by on Jun 25, 2015 in Content Marketing, Website Optimization | 0 comments

How content marketing can save the day

Content marketing can really help you not only acquire clients, but more so, keep them. It is an extremely important part of the online social media world, specifically integral in the world of bloggers. In order to do this correctly there are three key points to remember:Ensure the content which you are distributing is valuable. Ensure it is relevant. Finally make sure it is consistent.Above this however, here are a few more additional pointers on how to achiev

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How to use Twitter video to your advantage

Posted by on Jun 24, 2015 in Social Media Optimization, Twitter | 0 comments

How to use Twitter video to your advantage

Recently, the Twitter team has upped their game once again by introducing the Twitter video option. This app is one of the most prominent ways to promote and connect with your customers online. The video offering is just one more way in which you will now be able to connect with your target audience via social media. Here are a few ways in which you can use Twitter video to your advantage. How to use Twitter video  Using Twitter video is a fairly straight forward p

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How to boost your communication effectively with your readers online

Posted by on Jun 23, 2015 in Blogging, Content Marketing, Online Marketing | 0 comments

Connecting with your readers is vital for your success as a blogger. Knowing how to boost your communication with your desired target audience is vastly important if you wish to better yourself in the game. This is why these few pointers will help you understand how to connect with your reader more effectively and ensure your following grows with you. Do not make your reader feel stupid  This point is perhaps one of the most crucial ones to follow. If your reader f

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