Why journalists are becoming copywriting professionals
With layoffs and downsizing happening frequently in the media industry, more and more journalists are taking up a career in copywriting. Being able to create quality content is a must-have trait for copywriters, and journalists have the knowledge and the know-how to communicate clearly and effectively through considered, skilled writing. If the trend continues, we’ll continue to see content marketing companies hiring journalists. Journalists are often excellent at
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Is your website trustworthy? How to use web design to create instant trust
How can you use web design to create a website that provides instant trust? First, it’s important to understand exactly what is meant by “instant trust”. Millions of people browse millions of websites on a daily basis, and when they land on your page, you typically have just under few seconds in order to engage them, peak their interest and make a good impression, or else they’ll go back and start their search all over again. If your user stays on your page
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Professional social media marketing can be more effective than PR
Almost all brands and organisations have a social media presence in this day and age, as it’s become a necessary component of company identity. Merely creating and regularly updating your social media pages isn’t always enough however, and you can greatly benefit from the assistance of WSI’s social media marketing professionals. Our team develops strategies, helps create social buzz, builds online communities and assists you in communicating directly with your
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Online Transparency is the new route to Customer Trust
Online reputation management isn’t only about managing negative comments on review websites and social media. A huge part of ORM is ensuring that your customers are able to trust you. One of the ways to achieve this is by being completely transparent. Consumers trust their peers According to the twice yearly Neilsen Global Online Consumer Survey of over 25,000 consumers from 50 countries, people trust their peers more than they trust information from brands and co
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Great copywriting gets your message across quickly and effectively
The saying, “content is king”, rings true today more than ever, and copywriting that communicates your message clearly and quickly is incredibly important if you want to be successful. The average attention span of an Internet user is pretty short, so you want to be certain that your content isn’t buried under layers of industry jargon, causing people to lose interest and move on to something else. At WSI, we offer professional copywriting services and we spec
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Online Mother’s Day Shopping: You’re mother’s gift is most likely sold with PPC
If there’s one thing that business owners are quick to tell you, it’s that PPC (Pay-Per-Click) marketing is expensive. To a certain degree, this is true (seeing as other lead generation strategies such as content marketing and social media marketing are free and don’t cost you per click). Here at WSI, our internet marketing experts will tell you that there are definitely certain instances when PPC is the better way to market a product. Mother’s Day promotion
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5 web design trends you need to know about in 2013
If you’re in the web design industry, you’ll know that keeping up with the top trends is the best way to grow your skills – and be able to offer your clients the newest, quality product possible. Full page backgrounds. These backgrounds fill your entire screen behind the website content that you’re browsing, giving the user a complete experience of your brand or product on every page. Always keep in mind that your design has to be user-friendly as well
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How can mobile marketing work for your business?
Mobile marketing is appealing to small businesses and established companies alike because it is an affordable way to market products and services effectively. Unlike traditional marketing media like newspapers, print advertising and billboards, mobile marketing can reach your consumer almost instantly and without breaking your budget. When you set up your mobile marketing strategy with the help of a professional online marketing company, you will be able to customis
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What you need to know about investing in Orlando internet marketing services
When it comes to web marketing in Orlando, the industry is packed with everyone from advertising agencies, paid search experts and full-spectrum digital marketing companies. With everyone vying for your business – how do you know whether you’re going to get a consultant, service and experience that gives you complete peace of mind about your online strategy? “Digital marketing” is a broad term and can include everything from targeting smartphone and tablet u
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Think twice before following the herd with these web design trends
As a web designer, you want to be at the forefront of trends so you can offer your clients the latest in innovative web design. However, this doesn’t mean that every trend should be followed blindly- a strict evaluation of each trend should be made to see if they will really work for your client. Here are some trends that are currently making waves, but that you should give serious thought to before applying them to your web design: Header carousels. These are au
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