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Easy ways to make your social media content more shareable

Posted by on Jun 8, 2016 in Digital Media Marketing, Social Media Marketing, Social Media Optimization | 0 comments

Easy ways to make your social media content more shareable

It’s no surprise that visuals are more appealing to readers than pure text. Our brains process visual images about 60 000 times faster than text, so it’s simple to understand why image rich content is shared more freely. But if you’re a small time entrepreneur without the design resources needed to make beautiful pictures, all is not lost. Here are some easy ways to make your visual social media content infectious. Firstly, use high quality stock photography.

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Giving mobile marketing your best shot

Posted by on Jun 7, 2016 in Mobile Marketing, Mobile Solutions | 0 comments

Giving mobile marketing your best shot

In a report published by eMarketer, it was predicted that online spend via mobile devices would account for more than 60% of all online spend in 2016 (in the US). While that seems like a neon arrow for marketers looking for advertising platforms, there are a few problems that marketers face:The need to develop creative specifically for mobile and the mobile viewing experience Accurate cross-device attribution and frequency management Allocating optimal levels of b

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How To Manage Your Digital Marketing Campaign

Posted by on Jun 6, 2016 in Digital Media Marketing, Online Marketing | 0 comments

How To Manage Your Digital Marketing Campaign

In a nutshell, marketing is all about researching, developing, promoting, and selling products or services to target customers. A lot of organisations have an ongoing inter-departmental argument going as to whether marketing is regarded as an expense or an investment. Luckily, in this era of digital marketing, the overall marketing spend has the opportunity to come down while reach goes up. How is this possible? For starters, inbound marketing relies on blogs, podca

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How to get a response from your social media posts

Posted by on Jun 3, 2016 in Content Marketing, Digital Media Marketing, Social Media Marketing, Social Selling | 0 comments

How to get a response from your social media posts

Any person with a digital marketing campaign of any sort, knows the importance of having a presence on a number of social media platforms. They also know that it’s important to post regular content and to build a following of prospects that will convert to sales. It’s good to know what is important, but ticking all the boxes is one thing – getting a genuine response is what it’s really about. So how do you create content that evokes a response and spreads li

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Using Facebook’s Canvas in your mobile marketing

Posted by on Jun 2, 2016 in Content Marketing, Social Media Marketing, Website Design | 0 comments

Using Facebook’s Canvas in your mobile marketing

It’s a fact that mobile usage has overtaken the desktop, yet mobile advertising is still a largely untapped medium. One of the main reasons for this is the speed – mobile users are impatient and if a page fails to load in under five seconds, you’ll lose the traffic. But all is not lost – Facebook has introduced Canvas, a new mobile-only product that allows businesses to use storytelling to showcase their products. Psychology shows that emotions are far stron

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Why spelling and grammar is such a big deal

Posted by on Jun 1, 2016 in Content Marketing, Copywriting, Digital Media Marketing, Social Media Marketing, Website Design | 0 comments

Why spelling and grammar is such a big deal

It’s a pretty common thing these days to spot spelling mistakes and bad grammar when you’re surfing the internet – adverts, blog articles, website content – there’s no one area better or worse than another. While some people may not notice spelling or other errors, a lot of people do, so just how big a deal is accurate content? There’s nothing wrong with using a conversational tone, especially in blog writing, but using slang, txtspk and sloppy grammar i

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Five ways to get more (quality) subscribers

Posted by on May 26, 2016 in E-mail Marketing, Online Marketing | 0 comments

Five ways to get more (quality) subscribers

Everyone wants more subscribers, right? But when it comes to sales, it’s not just numbers you need, it’s the loyal subscribers you want – the ones who share your content, the one who buy your products and recommend them to others. So how do you go about finding more of the dependable subscribers? According to brand and advertising surveys, over 90% of people trust and prefer word-of-mouth recommendations over any other form of marketing. This is quite a big de

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SEO tips for bloggers

Posted by on May 25, 2016 in Blogging, SEO | 0 comments

SEO tips for bloggers

SEO, or Search Engine Optimisation, is an essential part of any bloggers arsenal in the quest to increase visibility. By using search terms or keywords in your content that are likely to be used in searches by people, your rankings on the search engine results will be better. Blogs are naturally suited to rank well in searches, as a result of their topics and the frequency they appear, but there are a few ways to enhance the way the blog is indexed and ranked, which

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The importance of using images in your blog or content marketing

Posted by on May 24, 2016 in Content Marketing, Online Marketing | 0 comments

The importance of using images in your blog or content marketing

Statistics show that content with images get a whopping 94% more views than those without! Content with visuals is not only more shareable (Facebook posts with images get 87% more shares, Tweets with images get 18% more clicks, 89% more favourites and 150% more retweets), but they give your piece personality. They also break up long pieces of content that can be off-putting to a reader with little time. While you think your content may not have a suitable image to e

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Everything your business needs to know about ad blockers

Posted by on May 23, 2016 in Digital Media Marketing | 0 comments

Everything your business needs to know about ad blockers

As a business owner, you have to not only focus on your digital marketing and conversion goals but also on the challenges that you will face. Ad blocking has become mainstream and experts predict that it will be costing publishers millions from 2016. So what can you do to overcome the challenges that ad blockers pose? Consider different types of ads  Not all internet users make use of ad blockers, so it’s not like your current strategy will be go to waste because

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