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Is your content achieving its full potential?

Posted by on Jul 6, 2016 in Content Marketing, Copywriting | 0 comments

Is your content achieving its full potential?

Recent surveys and analysing of shares and posts revealed that 50% of content gets eight or less shares and even fewer links. A constant supply has resulted in content getting less engagement than ever before. It’s not that the content is dropping in quality either – there’s just so much great content that the bar has raised higher. ‘Content shock’, a term coined by Mark Schaefer, refers to content supply that is exponentially exploding while content deman

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Francois Muscat announced as Deputy President of the Professional Speakers Association of Southern Africa

Posted by on Jul 5, 2016 in Digital Media Marketing, Events, PSASA | 0 comments

Francois Muscat announced as Deputy President of the Professional Speakers Association of Southern Africa

In March 2016, the Professional Speakers Association of Southern Africa (PSASA) appointed internet marketing consultant and professional speaker, Francois Muscat, as the Deputy President of the association. Francois joined the four years ago with the goal of starting a professional speaking business and he is both excited and humbled to be nominated by his fellow members. Over the past few years, Francois has been able to connect with other motivational speakers, tr

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Our B2B email marketing guide

Posted by on Jul 4, 2016 in E-mail Marketing | 0 comments

Our B2B email marketing guide

Don’t underestimate the power of email Think back to the advent of the facsimile, and how thrilled we all were to have such a speedy method of written communication. Shortly afterwards, email became mainstream, and we were even more joyous. But then all sorts of shiny new methods of instant communication popped up – from iChat to Facebook to Snapchat. It looked for a moment as if email was heading the same way as faxes did. And yet, a whopping 77% of purchasers

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Proven ways to increase your website rankings

Posted by on Jun 27, 2016 in SEO, Website Optimization | 0 comments

Proven ways to increase your website rankings

Explaining SEO to the CEO While millennials find the new language of the digital age easy to grasp, it’s often a bit of a mystery. Search engine optimisation, or SEO for short, is no exception. In fact, because there are no hard and fast rules to fast-track the rankings of your website design and digital marketing strategy, it can seem even more mysterious than most digital concepts. Simply put, SEO is about trying to get your site as high up as possible on Google

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Six advantages of mobile marketing

Posted by on Jun 23, 2016 in Digital Media Marketing, Mobile Marketing | 0 comments

Six advantages of mobile marketing

There are a number of reasons that mobile advertising works better than traditional digital marketing. The biggest and most obvious reason for mobile marketing is the fact internet usage via a mobile device has overtaken the desktop, with over 60% of online activity conducted on a smart phone or other mobile device. This percentage is likely to grow over the next year or so, so it’s a market you need to be in! If you are not yet active in promoting your business o

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Does your business need a Twitter account?

Posted by on Jun 22, 2016 in Social Media Marketing, Twitter | 0 comments

Does your business need a Twitter account?

Absolutely! With around 1-billion users, Twitter is a social network that can be a valuable asset to your company. It can have significant impact on the reach of your content, as well as influence on your customers. One of the biggest attractions of Twitter is it allows people to share information instantly and connect with people all over the world. Twitter works extremely well for viral promotions and special offers. Using the 140-characters to promote a new produ

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Is it time to rev up your content marketing?

Posted by on Jun 21, 2016 in Content Marketing, Online Marketing | 0 comments

Is it time to rev up your content marketing?

Content is a very powerful tool in the world of online marketing, so it’s important to keep your content marketing strategy right at the top of your priority list. In order to deliver consistent and valuable information to your customers, you need to look at your strategy every few months, to make sure you are getting the most out of your content. If one of your top goals is to generate more leads, then content is what you should be focusing on. Companies that blo

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Tips and tricks to become a better online copywriter

Posted by on Jun 20, 2016 in Content Marketing, Copywriting | 0 comments

Tips and tricks to become a better online copywriter

As one of the most essential elements of effective online marketing, copywriting is all about using words strategically to get people to take some form of action. Copywriting is a vital element of your content marketing. From your social media marketing strategy to powerful SEO and newsletter sign-ups, good copy not only requires information that is valuable to your audience in some way – informative, educational, humorous, entertaining; but also written in such a

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Ten tips for top-notch SEO

Posted by on Jun 16, 2016 in SEO, Website Optimization | 0 comments

Ten tips for top-notch SEO

Optimizing your content to drive traffic to your website is not rocket science, but there are simple ways to increase your company’s SEO. Here are ten tactics that every online marketer should be using:Stop using meta keywordsGoogle has clamped down on meta keywords, since most people were using them incorrectly. They act as a spam signal to search engines, so are definitely worth avoiding.Focus on main keywords onlyKeyword density no longer has the import

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Using Instagram for increased engagement and social selling

Posted by on Jun 15, 2016 in Instagram, Social Media Optimization | 0 comments

Using Instagram for increased engagement and social selling

Many people still think of Instagram as a cool place for sharing selfies or holiday pics, but it’s actually one of the fastest growing social media platforms, with many more times engagement than Twitter or Facebook. Instagram allows companies to tell a visual story easily viewed on a mobile phone, that is quick and easy to process. Companies already leveraging on the success of Instagram have seen huge growth in brand use. One of the main reasons for this is the

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