Visit Us On Twitter Visit Us On Facebook Visit Us On GooglePlus Visit Us On Pinterest Visit Us On Youtube Visit Us On Linkedin
Call us: +27 11 466 0371

Are you up to speed on the latest Twitter features?

Posted by on Aug 9, 2016 in Social Networking, Twitter | 0 comments

Are you up to speed on the latest Twitter features?

Twitter is one of the most widely used social media platforms and like all online apps or tools, is constantly evolving to keep up with the fast pace of change. They have made a number of small and big changes in the last six months or so, to drive user engagement and improve the overall experience, so here’s a summary of the top 5 features:Getting round the 140-character countWhile some see the character limit as the fastest way to communicate and an essentia

read more

Your guide to Google content penalties

Posted by on Aug 8, 2016 in Content Marketing | 0 comments

Your guide to Google content penalties

Google’s content algorithms are always evolving. If you have suddenly realised that your website traffic has dropped significantly, then it is possible that the content on your site has been penalised. Doing business online means that you have to proactively manage your website traffic and a part of this is staying updated with the algorithmic penalties that Google enforces. Here’s an overview of some of the most significant penalties: Panda The initial Panda al

read more

The many faces of email marketing

Posted by on Aug 4, 2016 in E-mail Marketing | 0 comments

The many faces of email marketing

With email marketing, we all know how important it is to get the email right – the right sort of design, personalised content, prominent call-to-actions etc. These not only apply to your initial campaign emails, but also to your other emails – a practise that can be neglected. Think about the other types of emails you can use in your campaign and how applying the basics to all of these types of messages can be the trick to more conversions. Let’s look at some

read more

Using mobile user behaviour to shape your marketing strategy

Posted by on Aug 3, 2016 in Digital Media Marketing, E-mail Marketing | 0 comments

Using mobile user behaviour to shape your marketing strategy

Mobile phones continue to dominate as the main source of device for viewing and interacting online, so it makes a lot of sense to align your digital marketing efforts to optimise the mobile experience. It’s not merely about having a great landing page that renders well on smartphones and tablets, it’s about thinking of the user behind the device – their behaviours, goals and preferences. Here are some behaviours about mobile users that you can use to adapt you

read more

Inbound marketing techniques that can benefit your business

Posted by on Aug 2, 2016 in Content Marketing | 0 comments

Inbound marketing techniques that can benefit your business

Many conventional marketing approaches are too expensive for startups or small businesses, so inbound marketing with its various techniques, makes a lot of sense. Since inbound marketing is all about attracting prospects to your business – rather than actively going and out and searching for them yourself, using advertisements, cold-calling or direct mail – it’s a lot more affordable and successful. Here are five techniques that can make a real difference

read more

4 useful ways to apply marketing automation

Posted by on Aug 1, 2016 in Content Marketing | 0 comments

4 useful ways to apply marketing automation

In the past, you might have had one or two sales representatives sourcing business and following up with leads. As digital marketing becomes more sophisticated and complex, however, you are creating more customer data that can be used to help you automate your marketing strategies. Here are four useful ways that you can automate your social media, mobile, content and other digital strategies: Integration with sales Your marketing automation and sales team need to go

read more

What to think about when considering a website redesign

Posted by on Jul 28, 2016 in Website Content, Website Design, Website Development, Website Optimization | 0 comments

What to think about when considering a website redesign

More than ever, people go online to find out information about products, services, information and reputation checks before committing to a purchase. Every business understands the importance of having a website that fulfills these needs, but don’t always get it right. You need to take a hard look at your website, to see if you’re getting the most out of it and think about fixing it if you are not. It could mean a simple fix, or perhaps a complete revamp, but be

read more

There’s more to social media than just marketing

Posted by on Jul 27, 2016 in Social Media Marketing | 0 comments

There’s more to social media than just marketing

What began as a clever way for people to interact via the internet, sharing their photos, thoughts and other personal information, social media was quickly recognized as having enormous potential for marketing. Many businesses are using the power of social media platforms to promote their products, engage with their customers on a more personal level and chase more leads. But now, it seems, there’s even more to be gained from social media. Businesses are realising

read more

Ten simple ways to win with Facebook videos

Posted by on Jul 26, 2016 in Content Marketing, Facebook | 0 comments

Ten simple ways to win with Facebook videos

Most marketers wanting to use video in their marketing will turn to YouTube – unsurprisingly, since 300 hours of video are uploaded every minute! YouTube has a massive audience, so it seems like the best platform. But Facebook is another equally large and growing video home – with four billion video streams daily, Facebook is a force to be reckoned with. Think about using Facebook for your video marketing and how you can engage with more fans on the platform.U

read more

What priority should you give Google+?

Posted by on Jul 25, 2016 in Google +, Social Media Marketing | 0 comments

What priority should you give Google+?

Does Google+ matter? The short answer is “Yes!” Here’s the long answer:Of the 250 million Google+ users, 150 million are active users; and 50% of Google+ users sign in daily. Being frequented by pioneering industry influencers, and boasting a 33% growth rate per year, Google+ is a perfect addition to you B2B social media marketing strategy. Google+ is reported to be the second largest active social network in the world, after Facebook. Google owns 65-70% of

read more