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The Great Social Media Revolution

Posted by on Jan 20, 2016 in Online Marketing, Social Media Marketing, Social Media Optimization | 0 comments

The Great Social Media Revolution

For older folks it was just another fad, a passing cloud that would scud away and give way for more formal means of socialisation, but years down the line, social media simply can’t be wished away. For starters, a Pew Research Centre report says 65% of adults are now using social media and as a business owner, you need to leverage these numbers in digital marketing. It is true younger users still dominate the social media platforms, but numbers from this study sho

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Email Marketing Tips: Get More Readers Clicking on Images

Posted by on Jan 19, 2016 in Content Marketing, E-mail Marketing | 0 comments

Email Marketing Tips: Get More Readers Clicking on Images

The web is becoming more visual. If you hope to make any sort of impact online, including images and videos is just what you need. Cisco predicts that video will soon account for most online traffic. Using images is fine for social media marketing and web content, but is it effective for email marketing too? If you’re not already including images in your emails, you’re missing out on a great opportunity to take your campaign to the next level. However, images ne

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Coupons – Keep your ecommerce customers coming back for more

Posted by on Jan 18, 2016 in Ecommerce | 0 comments

Coupons – Keep your ecommerce customers coming back for more

Ecommerce marketing can be particularly challenging. While new customer acquisition is great, it’s much more profitable to keep your existing client base engaged and coming back for more. Here’s how you can use coupons to achieve this goal: In-app coupons Customised apps are all the rage in the digital marketing sphere at the moment and for good reason. Your customers undoubtedly have their mobile phones on them 24/7 and you can create an app for your ecommerce

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Making an Infographic: Tips for Non-Designers

Posted by on Jan 14, 2016 in Digital Media Marketing, Website Content | 0 comments

Making an Infographic: Tips for Non-Designers

Infographics have taken over digital marketing. They are not only attractive and easy to share on social media platforms, but also communicate a lot of information in a simple and eye-catching way. You don’t have to be a designer with killer graphic design skills to create infographics to enhance your content marketing strategy. The following tips will help you develop killer infographics and take your content to a whole new level:Make use of paid user-friendly

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Having valuable dialogue with your customers

Posted by on Jan 13, 2016 in Online Marketing | 0 comments

Having valuable dialogue with your customers

The amount and nature of dialogue you have with potential or existing customers will determine the success of your digital marketing efforts and business in general. You need to lay down strategies which help you to hold effective dialogue with them. These can help advance your social media marketing goals. Here are some strategies to help you with that:Identify the core issuesYou need to invest enough resources to engage your users in constructive dialogue abou

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Copywriting Formulas – The Secret to Nailing Great Content Every Time

Posted by on Jan 12, 2016 in Blogging, Content Marketing, Copywriting | 0 comments

Copywriting Formulas – The Secret to Nailing Great Content Every Time

Writing from scratch is for rookies. Applying copywriting formulas will help you write faster and better. Experts in content marketing use copywriting formulas to make their work easier and to ensure quality each time. These formulas will help you when writing anything whether it is a general web page, a sales page, an ad, a blog post or a tweet. They’ll help you eliminate the guesswork and take your digital marketing strategy to the next level. You’ll face

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How to rethink your digital marketing strategy for the New Year

Posted by on Jan 11, 2016 in Digital Media Marketing, Online Marketing | 0 comments

How to rethink your digital marketing strategy for the New Year

As a business owner, you need to reconsider your digital marketing strategy every once in a while. The New Year is the perfect time to do this. Sticking to the same campaigns and strategies that worked a few years ago (or even last year) won’t keep you on the cutting edge of digital marketing. Here are a few ways to rethink your digital marketing strategy this year: Analyse your website statistics Instead of just looking at the number of website visits and drop-of

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How to Create Real Sales Leads from Social Media

Posted by on Jan 6, 2016 in Lead Generation, Social Media Marketing | 0 comments

How to Create Real Sales Leads from Social Media

These days if you ask any digital marketing expert for advice on advertising, he or she will immediately start talking about why you should get into social media marketing. However, actually getting sales leads from social media marketing often leaves these people flustered. One type of content marketing strategy which has proven its worth is the personality quiz. In fact, of the top five publishers on Facebook, three are well-known for their quizzes. However, if yo

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Content Expansion

Posted by on Jan 5, 2016 in Content Marketing, Copywriting | 0 comments

Content Expansion

So much has been said about the importance of creating high quality content. However, precious little is said about content marketing. Great content is important for establishing a loyal reader base. However, how do you get the readers to your website in the first place? Content promotion is vital for successful digital marketing. Read on to find out exactly how to promote your content on different platforms. Note that the following three step approach can only

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The top digital marketing trends for 2016

Posted by on Jan 4, 2016 in Digital Media Marketing | 0 comments

The top digital marketing trends for 2016

Digital marketing continues to change at a rapid pace. Some interesting statistics to kick-off this train of thought: many businesses are doubling their social media marketing spend; 50% of companies have content marketing strategies and email with sharing buttons increasing click through rates by over 150%. Sticking to your tried and tested internet marketing campaigns will no longer get you very far. Here are a few digital marketing trends for 2016 to keep your ey

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