Your copywriting skills will increase social media engagement: Here’s how

Your copywriting skills will increase social media engagement: Here’s how

Although there are significant differences between copywriting strategies and social media strategies, there are a few ways to help integrate them with one another – increasing both strategies in terms of engagement potential. While content copywriting is more formal, informative and detailed, social media writing is more conversational and invites responses more openly. Here’s what you should do if you want to unite the strengths of each strategy: Use both to

read more

Landing Page Design Tips: 5 Do’s, 5 Don’ts

Landing Page Design Tips: 5 Do’s, 5 Don’ts

Designing a great landing page can be a challenging task even for a professional in the field of web design. These pages are important because they are the first page a visitor to a site will see when they click on a link from a social media platform, article or blog post. Online, first impressions really count, so you want your landing pages to be attractive and informative to keep people on your website. Here are five Do’s and Don’ts for landing page design: D

read more

More improvements for Facebook – New #hashtag support

More improvements for Facebook – New #hashtag support

For the social media generation, the hashtag is nothing new. For quite some time now, hashtags have brought together users and sharers from different platforms for literally a million reasons. People use hashtags for things like big sports games, like football or rugby (e.g. #Superugby or #UCL) and global happenings like elections and celebrity crime scandals. Big social networking sites like Twitter, Instagram and Tumblr use hashtags, and this has proven an effecti

read more

Here’s why web designers should get ready for retina

Here’s why web designers should get ready for retina

Even though retina displays are mainly on Apple devices like the iPhone 5, MacBooks and the new iPads, we think that everyone in the web design industry should get to grips with this new technology. Here’s why: It just looks better. Colours are more intense and shapes are sharper, simply because a retina display has more pixels per inch than any other display. This makes it perfect for today’s technology, especially tablets and smart phones that rely on zooming

read more

Great news for social media marketers: Twitter now features keyword targeting in timelines

Great news for social media marketers: Twitter now features keyword targeting in timelines

Prior to this, social media marketing strategies were focussed on using Promoted Tweets based on user data that didn’t take advantage of the very thing that users turn to Twitter for: real-time updates and conversation. Because of the very time-sensitive nature of conversations and content on Twitter, the Promoted Tweets often didn’t reach relevant targets effectively or connect seamlessly with the latest trending topics. Thanks to this new feature, all that is

read more

Keeping the creative juices flowing: 5 copywriting tips

Keeping the creative juices flowing: 5 copywriting tips

Trying to keep up a steady flow of creative ideas for copywriting projects can become a difficult task when you hit a block, even when you’re part of a team. Usually, someone in your group will come up with a concept that breaks you out of your writer’s block, but when you’re all stuck it can become a stressful problem – especially when there are deadlines to be met. Here’s what to do if your team is facing a creative block: Do something else. Anything el

read more

Measuring Organic Traffic: What your Website Analytics say about your SEO Activities

Measuring Organic Traffic: What your Website Analytics say about your SEO Activities

Website analytics is the process of measuring how your website is ranking on search engines and what traffic it is experiencing. Free programmes like Google Analytics are essential for providing real, measurable statistics on how well your website is performing, what people are typing in to find you, and (most importantly) how you can improve your website where it is not performing optimally. Breaking down website analytics: From queries to bounce rates and click-th

read more

Brands are including Instagram into their Social Media and it’s good for business!

Brands are including Instagram into their Social Media and it’s good for business!

Have you been wondering why the internet has been swarming with filtered hipster-style images on platforms like Facebook and Twitter? That’s because people are no longer posting direct images from these social networks but pretty, tweaked and perfected pictures from Instagram. Facebook provides a platform to connect and banter with friends, Twitter gives you 140 characters to speak your mind but with Instagram a picture is worth a thousand words. Instagram has ove

read more

Transcend Capital (previously Ownership Solutions) offers multinational BEE solutions for Multinationals.

Transcend Capital (previously Ownership Solutions) offers multinational BEE solutions for Multinationals.

Ownership Solutions, which recently changed its name to Transcend Capital, is renowned for their BEE (Broad-Based Black Economic Empowerment) consulting solutions specifically targeted at Multinational Companies. We’ve recently changed the name of our company – along with our website – in order to give business owners more valuable information about maximising the BEE Scorecard points of their business, ensuring stakeholder buy-in and driving profitable growth

read more

3 usability errors you need to avoid

3 usability errors you need to avoid

No matter how glamorous or technically advanced your web design is, your priority still needs to be usability. Usability is simply a measure of the quality and ease of the experience your user has on your website. Driving users to your site and on to your business is essential, so your website user experience should be smooth, easy and appealing. Here are the top three mistakes that web designers make when it comes to usability – and how to avoid them! Content th

read more
Page 20 of 128« First...10...1819202122...304050...Last »