Why don’t you have a blog?
If you are a small business owner you most likely have a lot to do already. Why do you want to add another thing to make your day more busier? Would you be interested if I told you that by adding a blog to your business you can make your business many times more successful than it already is and you only have to spend a couple of minutes every day to get that return. Would you then be interested? Dedicating a couple of minutes on a daily basis to your blog can defi
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Tips For Successful Web Design
Creating a successful website involves a range of skills from artistic elements and copywriting to a knowledge of layout that is both functional and appealing. The aim is to target markets through the implementation of various strategies that will attract traffic to the site and build a loyal client or fan base. The key to professional web design involves strategic planning in setting a clear direction for your goals. An aesthetic website displaying the latest desig
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Vanity URL’s for Google+
This has been in a the pipeline for a while now and I’m really surprised that it actually took this long, but the search engine giant has finally announced vanity search engine friendly URL’s on Google+. When these new vanity URL’s are rolled out (slowly starting), there will most likely be a huge amplification on Google+ where everyone will try to get the best vanity URL’s. There are thousands of Michael John’s in the world, but there
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Twitter dumps LinkedIn… and Instagram is next
In the past, we could update our LinkedIn profiles via our Twitter accounts by simply linking the two accounts and including a LinkedIn hashtag at the end of our tweets. Last month, Twitter put a stop to that, forcing users to go to Twitter to see and interact with tweets. While many people were unhappy about this new development, it doesn’t look like Twitter is backing down. Towards the end of July, Twitter started to disable the ability of Instagram users to fin
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The strict social media guidelines of the International Olympic Committee
The 2012 London Olympics has come and gone and the world is gearing up for the London 2012 Paralympics starting next week. These olympic games marked the first international sports event with very strict social media guidelines. While we were all tweeting about our favourite athletes, many of these athletes were forced to keep their thumbs off their smart phones throughout the games. In order to prevent controversial posts, the International Olympic Committee issued
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A Look At Some Interesting Web Design Trends
A lot has happened in the last couple of years to bring interesting twists to the world of web design. The rising prominence of the mobile web has been a significant factor driving these changes but it is not the only development. Here is a profile of the most significant of these changes. Along with increased Internet speeds has come along a number of designs that allow for fast-response user interface design. These interfaces are crafted to respond immediately to
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Online reputation management with social media and SEO
As you should know by now, news online spread at the speed of light and in real-time. With the rate at which news travels online, it makes perfect sense for a business to monitor what is being said about them, their products, and their services to make sure they know what people are talking about them online. The web is massive and unfortunately you will find some people who will say negative things about your business, brand, and products for the sole purpose of h
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How to write your brand’s story
As a copywriter, it’s not always easy to jump into the mind of a new company and tell their brand’s story. Regardless of how good the copywriter is, you’re going to need to provide some objective direction to get the ball rolling. Here are the things you need to look at to write a brand’s story: Speak to the older people Speak to the people who have been working at the company for a long time. If possible, try to speak to the actual founder of the company to
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Social media marketing and email marketing
Did you know that email marketing is still one of the best and most cost effective internet marketing methods online? Your email marketing campaign can work wonders if you integrate social media marketing in your strategy and drive targeted traffic to your email newsletter landing page. If you have an email list that you can utilize, it’s really worth gold. If you are interested on how you can integrate your email marketing campaign with your social media init
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Writing tweets that make people take specific actions
Copywriting is more than coming up with slogans and writing 800-word press releases – in today’s day and age, you’re probably going to be doing a bunch of more untraditional things, such as writing tweets, text messages and banner ads, for example. There are so many different news sites publishing their content on Twitter, but some of them have hundreds and thousands of followers while others only have a few hundred. The way these accounts write their tweets d
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