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Five tips for simple yet effective website design

Posted by on Jul 23, 2015 in Articles | 0 comments

Five tips for simple yet effective website design

The design, layout and content of your website can directly affect the success of your online marketing campaign. A website that is poorly designed can result in communication issues, a poor business image and the loss of potential sales. Below are five top tips for ensuring your website features a design which is simple and effective:Give your website purpose – make sure your design caters to the browser’s needs. Each page of your website must have a dedicate

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Achieve great social media posts with these five writing tips

Posted by on Jul 22, 2015 in Copywriting, Social Media Marketing | 0 comments

Achieve great social media posts with these five writing tips

The latest techniques for social media marketing posts seem to be forever changing and it can be quite hard to keep up. While it’s definitely advised that you post short snippets for your Facebook, Google+, Twitter and similar accounts, it is also strongly recommended you take the time to make longer posts with valuable content for your consumers. Content marketing is about more than just posting information on your products or services. The content should be inte

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Want to make your video go viral? Some tips and tricks to help you

Posted by on Jul 21, 2015 in Content Marketing, Visual Marketing, Website Optimization | 0 comments

Want to make your video go viral? Some tips and tricks to help you

Videos and content marketing: We have all seen videos go viral and wondered what sort of social media marketing magic was used. Luckily there is no trick or magic to make a video or online account “go viral” – there is however a clear formula and a variety of tips which can make it possible. Most viral videos present an emotional experience or something shocking or surprising to viewers. Of course the content of the video can only be seen if it is properly mar

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What is remarketing and how does it work?

Posted by on Jul 20, 2015 in Digital Media Marketing, Online Marketing | 0 comments

What is remarketing and how does it work?

Remarketing is still a fairly new concept in the world of digital marketing. The best way to describe what it is, is by an example: If you go to an online store or website to do research about a product you’re interested in, you will see pictures and product descriptions on the page. After you’ve done your research, you might go and check your email, browse the web and go about your daily online routine. Suddenly you see the same product photos pop up in paid ad

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Merge social media with email marketing with these steps

Posted by on Jul 16, 2015 in E-mail Marketing, Social Media Optimization | 0 comments

Merge social media with email marketing with these steps

When using multiple platforms for marketing you must dedicate one medium to drawing attention and the other for closing the deal. Email marketing is an effective way of grabbing the attention of your target audience, but providing them with a link to your social media pages is simply not enough to truly earn conversions. There is a great deal you can actually do to truly merge your email marketing and social media marketing efforts and if you aren’t entirely sure

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Succeed with Facebook Ads by kicking these five Google Adwords Habits

Posted by on Jul 15, 2015 in Google, Social Media Marketing | 0 comments

Succeed with Facebook Ads by kicking these five Google Adwords Habits

If you have a highly successful Google Adwords campaign, but a failing Facebook Ads campaign, you are probably feeling quite stumped by social media marketing in general. If you have been wondering about this for some time and struggling to get your Facebook Ads working, then there is one thing you need to realise: Facebook Ads is not Google Adwords. It’s as simple as that. Forget everything you know about Adwords when working with Facebook Ads. Below are five com

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Why categorising your email subscribers and sending them to different landing pages is important for the success of your email marketing campaign

Posted by on Jul 14, 2015 in Content Marketing, E-mail Marketing | 0 comments

Why categorising your email subscribers and sending them to different landing pages is important for the success of your email marketing campaign

When it comes to email marketing, list segmenting is vitally important. There are various ways you can categorise your email subscribers as follows:Demographics. Consumers who have completed purchases with you in the past. Consumers who have expressed an interest in your business. Pages visited on your website after clicking through.By segmenting these individuals into categories, you can send a different pitch or advertising message to each. Customising the con

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Want to land a job on LinkedIn? Do this:

Posted by on Jul 13, 2015 in LinkedIn, Social Media Marketing | 0 comments

Want to land a job on LinkedIn? Do this:

What are recruiters looking for on your LinkedIn profile? We often hear about our friends or colleagues getting ‘head hunted’ on LinkedIn, but what did they do to make their profiles stand out to recruiters? Here are a few things recruiters are looking for when they happen to stumble on your LinkedIn profile and want to determine if you’re a suitable candidate for one of their clients: An updated, full profile Your LinkedIn profile isn’t going to benefit you

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Is your email marketing campaign geared towards mobile success to? What to do if it’s not

Posted by on Jul 9, 2015 in E-mail Marketing, Mobile Marketing | 0 comments

Is your email marketing campaign geared towards mobile success to? What to do if it’s not

Your email content and design can directly affect how your emails convert for mobile with your email marketing campaign. Mobile optimisation has become basic business practice for those who are looking to truly harness the marketing potential of their email and online marketing campaign. Below are a few factors that can affect the conversion of your emails to mobile:Understand the engagement expectations of a mobile user – desktop users have different expectatio

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Tips to improve your Facebook’s organic reach

Posted by on Jul 8, 2015 in Facebook, Social Media Optimization | 0 comments

Tips to improve your Facebook’s organic reach

What can you do to boost your social media marketing campaign when your Facebook engagement and reach starts to slow down? While Facebook algorithms play a role in your reach, there are things you can do to extend your reach and ensure your Facebook page is always working for your business. Facebook will post content to newsfeeds and who sees it will depend on the user’s previous engagement with you and their known interests and online activity patterns. Below are

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