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How to rethink your digital marketing strategy for the New Year

Posted by on Jan 11, 2016 in Digital Media Marketing, Online Marketing | 0 comments

How to rethink your digital marketing strategy for the New Year

As a business owner, you need to reconsider your digital marketing strategy every once in a while. The New Year is the perfect time to do this. Sticking to the same campaigns and strategies that worked a few years ago (or even last year) won’t keep you on the cutting edge of digital marketing. Here are a few ways to rethink your digital marketing strategy this year: Analyse your website statistics Instead of just looking at the number of website visits and drop-of

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How to Create Real Sales Leads from Social Media

Posted by on Jan 6, 2016 in Lead Generation, Social Media Marketing | 0 comments

How to Create Real Sales Leads from Social Media

These days if you ask any digital marketing expert for advice on advertising, he or she will immediately start talking about why you should get into social media marketing. However, actually getting sales leads from social media marketing often leaves these people flustered. One type of content marketing strategy which has proven its worth is the personality quiz. In fact, of the top five publishers on Facebook, three are well-known for their quizzes. However, if yo

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Content Expansion

Posted by on Jan 5, 2016 in Content Marketing, Copywriting | 0 comments

Content Expansion

So much has been said about the importance of creating high quality content. However, precious little is said about content marketing. Great content is important for establishing a loyal reader base. However, how do you get the readers to your website in the first place? Content promotion is vital for successful digital marketing. Read on to find out exactly how to promote your content on different platforms. Note that the following three step approach can only

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The top digital marketing trends for 2016

Posted by on Jan 4, 2016 in Digital Media Marketing | 0 comments

The top digital marketing trends for 2016

Digital marketing continues to change at a rapid pace. Some interesting statistics to kick-off this train of thought: many businesses are doubling their social media marketing spend; 50% of companies have content marketing strategies and email with sharing buttons increasing click through rates by over 150%. Sticking to your tried and tested internet marketing campaigns will no longer get you very far. Here are a few digital marketing trends for 2016 to keep your ey

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Why you still need to focus on mobile marketing

Posted by on Dec 31, 2015 in Mobile Marketing, Website Optimization | 0 comments

Why you still need to focus on mobile marketing

Social media may seem to be the darling of online marketing, but mobile marketing is here to stay. With most people accessing the Internet with a mobile device, your brand can ignore it at its own peril. Look around: everyone is on their smartphones. The trick is to get your brand onto that small screen in front of them. Here is why (and how) you need to focus on mobile marketing.More people have mobile devices than PCs According to Smart Insights, mobile devices

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How to use marketing performance metrics to your advantage

Posted by on Dec 30, 2015 in Digital Media Marketing, Social Media Marketing, Website Optimization | 0 comments

How to use marketing performance metrics to your advantage

The performance of your website, content and social media all impact on your business’ bottom line. Using marketing performance metrics and monitoring them regularly will allow you to adjust your strategy to get the most return on your time and effort. Getting your strategy right when you have the data which tells you how, will lead to visits, return visits, lead generation and ultimately, conversion. Marketing performance metrics are the tools you use to measure

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Why social media marketing shouldn’t take a holiday in December

Posted by on Dec 28, 2015 in Social Media Marketing, Social Networking | 0 comments

Why social media marketing shouldn’t take a holiday in December

Social engagement is something that gets perfectly executed…until the silly season kicks in. It’s common for normal day-to-day marketing activities to get postponed “until everyone is back in January,” but this type of mentality could mean you’re missing out on a lot of business. One way to ensure your social media activities are kept in full swing during December is to schedule posts in advance. You can use social media scheduling tools, such as Hootsuite

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How to get the most out of email marketing

Posted by on Dec 24, 2015 in E-mail Marketing | 0 comments

How to get the most out of email marketing

Email marketing is still one of the most powerful ways to market your brand using the Internet. Over the years the techniques have been honed, the bugs have been worked out and marketers have found some trusted and true ways to ensure it is successful. Read on to find out how you can get the most out of your email marketing campaign.Make sure your message is specific and clear Most people get a sea of emails on a daily basis. When scanning through the new items in

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Facebook has a new trick up its sleeve with reactions

Posted by on Dec 23, 2015 in Facebook, Social Media Marketing | 0 comments

Facebook has a new trick up its sleeve with reactions

Those who aren’t in the know with social media, will probably not know that Facebook was set to introduce a “dislike” button a while ago. The idea seems to have been scrapped, though and Facebook is working on something new: “reactions.” Here we cover what reactions is all about and what they mean for the social network. What are “reactions”? When browsing your Facebook feed, you will certainly have noticed there are three options under each post: Like

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How different types of content can boost traffic

Posted by on Dec 22, 2015 in Content Marketing, Social Media Marketing | 0 comments

How different types of content can boost traffic

When writing content for your blog posts, you should be aware there are different types of content and some appeal more than others. Using varying types of content, as well as a host of other tools, will help to keep your blog content fresh, interesting and very viewable. It’s all about getting your content shared and getting your brand noticed on social media platforms. There are four main types of content:Educational contentThis content is designed to show r

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