This year, web design is going interactive!

This year, web design is going interactive!

It’s been proven time and again that engagement through interaction brings online success – and this year, web design is jumping on the bandwagon. In previous years, website interactivity has seen a significant boost, with companies emphasising consumer engagement through linking their social media accounts to their websites. This year sees something a little different – direct engagement through your website. This can take place in almost any form – from sc

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Copywriting isn’t as easy as it seems – You need the professionals at WSI

Copywriting isn’t as easy as it seems – You need the professionals at WSI

You may think that writing copy for your website is an easy task, but many people quickly discover that effective, creative and high-quality copywriting is much harder than it seems! It’s important that your website copy conveys the important information that the visitor is looking for in an easy to understand way while still holding their attention and it’s also important to communicate in a way that accurately represents your company’s message and image. Our

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Building brand expertise on social media with Quora!

Building brand expertise on social media with Quora!

The world of social media can seem very overwhelming and confusing to many, but by now we know that it’s necessary for businesses, organisations and brands to have an established social media presence if they want to reach the largest amount of people. With the introduction of so many social media analytics tools and sites that are designed to help you improve your social media performance, it’s difficult to know which sites are helpful and which are a waste of

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Why your brand needs the advanced Twitter analysis tool TweetLevel

Why your brand needs the advanced Twitter analysis tool TweetLevel

Twitter is a powerful tool for many brands because it allows them to have a global reach with a few simple clicks of the mouse. But with increasing competition and many social media savvy people behind many brand’s social media pages, simply posting content and hoping it reaches the intended audiences isn’t good enough. There are many Twitter analysis tools available to help you analyse, monitor and improve your Twitter experience as well as reach more people. W

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Why social media will help you sell without selling

Why social media will help you sell without selling

A common misconception about social media is that it’s a platform for free marketing – but the truth is that it’s actually a conversation. People have become used to the constant barrage of advertising – and the more there is competing for their attention, the less they’re going to take on board. When we see something advertised, we know instantly that it’s an advert and often we skip right over it. We’ve learned to read aro

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The art of quality, affordable website design and development – Why you need a professional web designer!

Web design is not just about designing a website; it’s about making a customised product that will add value to your brand and facilitate the achievement of your business goals. Your customers need to understand exactly what you are offering them and why they should choose you – and not your competitor. Three reasons why you should opt for a professional web designer: Functionality The two central elements to any business is the interaction between the buyer a

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Copywriting goes viral! Be in it to win it!

Copywriting goes viral! Be in it to win it!

A copywriting agency is a business that provides copywriting services that include writing and editing content for businesses, individuals and other organisations. These services are the cornerstone of effective online marketing and involve strategy, expertise and creativity. If you want to increase traffic to your website and build brand loyalty, then it’s imperative that you make use these services to attract potential customers. A few advantages of hiring a cop

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LinkedIn is rolling out Influencer Posts to members

LinkedIn is rolling out Influencer Posts to members

LinkedIn announced last week that they will be making influencer posts available to their members. “Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.” LinkedIn believes that by opening their publishing platform to members, it will encourage people to build their personal brands and share their industry insights. The professional networking site provided some

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Facebook buys the popular Whatsapp Messenger

Facebook buys the popular Whatsapp Messenger

The announcement was made on Facebook’s company blog that the social media giant would be acquiring Whatsapp. The buy is to increase Facebook’s world-wide connecting power and Facebook has vowed to let Whatsapp continue to run the way it always had. Jan Koum, the CEO of Whatsapp who had ironically applied for a job at Facebook earlier in his career and been unsuccessful, is to join the Facebook team as well after he hands over his company for $19 Billion

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Attack of the blog! – The art of breaking down barriers to communication on social media

Attack of the blog! – The art of breaking down barriers to communication on social media

Does your company hire someone to manage your company’s blogging and social media content, content marketing or social media campaign for you? If this is the case, then you need to utilise them correctly to get the maximum benefit for your business. Four reasons why your business needs to embrace social media: It’s the best way to get publicity Social media networks are ideal for listening to the latest buzz – something that can help you keep your finger on

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