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Where to find inspiration for your blog posts

Posted by on Apr 19, 2016 in Blogging, Copywriting | 0 comments

Where to find inspiration for your blog posts

We all know that to bring traffic to your site, you need to post regularly and while blogs are one of the simplest ways of doing this (that also helps with your SEO), it can be difficult to keep coming up with fresh and readable content, especially if your industry is fairly niche. Here are some places to look for inspiration, that could help you create a list of possible topics for future posts. It may be a good idea to keep a notebook or list of ideas, to jot down

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A winning landing page strategy

Posted by on Apr 18, 2016 in Content Marketing, Website Optimization | 0 comments

A winning landing page strategy

A landing page is a website page accessed when visitors click a link found on another website. A landing page is important in digital marketing. An effective landing page is able to increase conversion rates. It can be the difference between converting a visitor into a customer and repelling that visitor away. For this reason alone, using a winning landing page strategy increases conversion rates and boosts website traffic. Creating a winning landing page There are

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Eight quick tips for creating a fantastic email Call to Action

Posted by on Apr 14, 2016 in E-mail Marketing | 0 comments

Eight quick tips for creating a fantastic email Call to Action

When it comes to email marketing, if there were only two things you could include in your message, they should be the subject line and the call to action. So what’s the secret to creating a call to action that will really work? Here are eight tips to create an enticing call to action in your next email marketing campaign.Keep the Call to Action short and sweetAnything more than 5 words is too long. If it’s not clear and compelling, it won’t work.Tell you

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A clever way to drive real sales leads from social media

Posted by on Apr 13, 2016 in Social Media Optimization | 0 comments

A clever way to drive real sales leads from social media

It’s not easy creating social content for lead generation, but one form of content that is proving to exceptionally popular is the personality quiz. People love to interact and engage with content, so what better way than to create a fun quiz? Creating a quiz that can drive real sales leads is even better. There are a few steps to take when creating a quiz (other than copying someone else’s), to ensure its success, as well as online templates to get you started.

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Getting more shares for your awesome content

Posted by on Apr 12, 2016 in Content Marketing, Copywriting | 0 comments

Getting more shares for your awesome content

A recent research report conducted by Buzzsumo and Moz, found that an astonishing 50% of posts get 8 shares or less, and 75% of these posts achieved a zero referring domain link. The study analysed one million posts, selected at random, revealing some shocking truths about content. So why does content fail? It’s just not possible that all content is poor. In recent years, great content would work its way to the top of the pile, be found and shared, but the problem

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What is data-driven marketing?

Posted by on Apr 11, 2016 in Blogging, Content Marketing, Digital Media Marketing | 0 comments

What is data-driven marketing?

In today’s digital world, data is the new way of maximising marketing strategies when targeting customers. Data-driven marketing focuses on customer experience and value through link building. Defining data-driven marketing This is using customer information to combine and enhance marketing efforts. The first process in digital marketing is observation and measurement, and then insights and actions. When implemented well, data-driven marketing transforms and impro

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A dozen things you didn’t know about Facebook

Posted by on Apr 7, 2016 in Facebook, Social Media Optimization, Website Optimization | 0 comments

A dozen things you didn’t know about Facebook

With over 1.5 billion people regularly using Facebook, there’s pressure on the developers at Facebook to constantly come up with new features and products, so it can be hard to keep up with this social media storm. Even if you think you know it all, there’s probably a whole bunch of tips, tricks and interesting things you didn’t know you could do on your Facebook page or profile. So let’s look at a few, shall we? Did you know you can make your online video c

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How to develop a social media sharing schedule

Posted by on Apr 6, 2016 in Social Media Marketing, Social Media Optimization | 0 comments

How to develop a social media sharing schedule

Everyone knows that social media is a great tool to drive traffic to your website, but it’s not as simple as posting when you feel like it and hoping for the best. Having a social media strategy can help you understand how your business can benefit from the power of social media – and a schedule is a great place to start. Having a social media sharing schedule can double your traffic, by providing your audience with targeted and valuable information that will ke

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How to keep a clean and healthy email list

Posted by on Apr 5, 2016 in E-mail Marketing | 0 comments

How to keep a clean and healthy email list

Everywhere you look, there’s an overload on information about getting fit, eating right, keeping healthy, making positive lifestyle changes…Well, the same goes for your email list. With bounces, address changes and unsubscribes, a company can lose up to one third of their subscribers per year! If you are not keeping up to speed replacing old email addresses with new ones, your email marketing business will soon feel the impact. Regular email list hygiene is vita

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How to create Instagram ads that boost sales

Posted by on Apr 4, 2016 in Instagram, Social Media Marketing | 0 comments

How to create Instagram ads that boost sales

Instagram, established in 2012, has 300 million users. This tremendous number of users makes Instagram a highly effective social media tool used to showcase business products and services. The 2015 Instagram study shows most users are shoppers and do not need any hard sales pitch to become customers. In fact, they use social media as a reference to see which products and services to purchase. Marketing departments must take advantage of this and create Instagram ads

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