Corporate Branding & Social Media Forum
The Corporate Branding & Social Media Forum is taking place on 24th- 25th April, 2013 at The Monte Casino Conference Centre. The goal of this forum is to help attendees understand how to build brand value and establish uniqueness in the marketplace; learn how to align your brand with social media and understand how to connect your brand with tomorrow’s customers. WSI OMS owner and internet marketing expert Francois Muscat will be presenting at the conference.
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5 faces of copywriting
Copywriting styles tend to fall into several different categories. Here are just 5 styles that can help you reach your audience more creatively and effectively: Basic. Also known as plain copy, this is a no-frills, gimmick-free presentation of the facts. You will see this copy on websites where you have to give the consumer the necessary facts and figures about a product or service in order for them to make an informed decision. Although this copy is not particular
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SEO reporting nightmares are over: Google has the answer with new online reporting tools
SEO reporting is an essential element in website analytics. With Google Analytic’s online reporting tools, you can collect and measure huge amounts of data to help optimise your website. Without tools like these, it would be almost impossible to accurately find out who is visiting your website, for how long and with what results. Finding out how well your website is doing means regularly mining through massive amounts of data and trying to turn it into accurate ma
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Which industries experience success on Pinterest
If you’re relooking your social media strategy, you’ve undoubtedly considered (or at least heard of) Pinterest. The website recently received USD$2-million in funding, which boosted the site’s worth to a staggering USD$2.5-billion. The number of users, however, remains the most impressive, with over 25 million “pinners” signing up to add and share pictures on the website. The one thing that Pinterest doesn’t have is a revenue model – but this doesn’t
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How to track what goes viral on social media
When it comes to social media marketing, one of the main goals a marketer has is to make his client’s content go viral. Companies dedicate a lot of time and effort into producing content that’s funny, engaging and quirky to make it more likely to be shared and distributed among followers and social media users. But how exactly do you track how far your content goes? Recently, Twitter and Pinterest launched updated analytics features that have helped marketers be
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Get the right tools to do the job: Web design software for beginners
Learning how to become a web designer – whether for business reasons or personal ones – is a great way to enhance your own skill set. The first and most important step is to find the right web design software. As a beginner, you will want something easy to use – something that doesn’t require much knowledge of coding. Or, you may want to increase your expertise, and you’d therefore want a programme that offers enhanced capabilities so you can keep challeng
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5 essential online copywriting tips for beginners
When online copywriting is done correctly, you will hold your audience’s attention and persuade them to take the course of action you are advocating. When it’s done poorly, your audience will leave before even looking at your main argument. Here are 5 great tips on how to make sure your copywriting is getting your point across: Have an attention-grabbing headline. No matter the quality of your content, a boring headline will never get the attention of your read
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Partner With This Orlando Marketing Company
If you’re looking for an internet marketing company in Orlando, Stewart Bernard and his team at Simplifywithwsi.com are here to help. As you may (or may not) know, WSI is the leading global internet marketing franchise in the world; and this network has introduced us to many dynamic and innovative digital marketers around the globe. In Orlando, Stewart and his team are the go-to people for all things digital, social and mobile. Whether you want a rocking YouTube v
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Checklist for content marketing: Which content creates value?
Content marketing, for the uninitiated, is the process of creating online content with the aim of getting people to read it and take action through visiting your website. It’s an effective way to drive traffic to your site when the content you are creating is of good quality and part of a well thought out marketing strategy. Here is a checklist of content that creates value: Blogs. Consumers use the Internet to find solutions to their problems, and that’s where
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Objective content marketing: 5 business goals that your content should accommodate
When you devise your content marketing strategy, you need to be clear on what business goals you need to accommodate. Content marketing can cover a wide range of online content, from blogs and articles to social media statuses and tweets, so it needs to all link up to your overall strategy and goals that you want to achieve in order to be successful. Here are 5 business goals for content marketing for you to consider: Drive website traffic. If you think your websit
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