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Is your social media strategy making these critical customer service mistakes?

Posted by on Jun 22, 2015 in Social Media Marketing, Social Media Optimization | 0 comments

Is your social media strategy making these critical customer service mistakes?

As people post compliments, complaints and queries on social media, smart businesses have ensured that someone is monitoring the company’s social media accounts and responding to clients and potential clients on these networks. There are, however, a few critical customer service mistakes you could be making: Not responding when somebody mentions your brand online Whether you’re using Twitter, Facebook, GooglePlus or any other social media networking site, you ne

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An introduction to Medium

Posted by on Jun 19, 2015 in Content Marketing, Digital Media Marketing | 0 comments

An introduction to Medium

Firstly, we need to ask the question: What is Medium? Medium is, plainly put, a place to write. With over 650 000 subscribers, one can see the merit this holds for writers. This site has pieces on hundreds of different topics, so you will really be able to go on and begin writing about whatever your heart desires. How Medium works for you as a writer  Medium is an extremely simple thing to get involved with. All you need to do is sign up for a free Medium account a

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Tips on tweaking your marketing for your blog

Posted by on Jun 16, 2015 in Blogging, Content Marketing, Copywriting | 0 comments

Tips on tweaking your marketing for your blog

As an aspiring, or already established blogger, you need to understand the necessity of marketing for your blog. There is nothing worse than wishing to share your passion through writing with no subscribers to read it. Therefore take a look at these tips on how to boost your marketing through email in less than an hour. The ten person rule  This is a fairly simple step to take. Go through your email contact list prior to beginning your blog and try find ten names w

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How to successfully incorporate voucher codes in your email marketing strategy

Posted by on Jun 15, 2015 in E-mail Marketing | 0 comments

How to successfully incorporate voucher codes in your email marketing strategy

Coupons and voucher codes seem like a simple, effective way to boost sales, but this isn’t necessarily always the case. Big discounts can often have a negative effect on a business (which can be seen in many Groupon case studies) and while voucher codes can be extremely effective, you have to be smart about how you go about implementing and executing the strategy. Here are a few tips on how to incorporate voucher codes in your email marketing strategy: Measure you

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Simple Online Marketing Tips: Make Your Corporate Videos Work for You

Posted by on Jun 11, 2015 in Digital Media Marketing, Visual Marketing | 0 comments

Simple Online Marketing Tips: Make Your Corporate Videos Work for You

Creating a corporate video for your online marketing needs is not an easy feat. It takes hard work and dedication and once you have the go-ahead to use your new video, you will need to make sure your target audience loves it and responds to it. Maximising on your investment in your corporate video is the main objective and so getting it out there should be your number one priority. Below are a few places that you should be using your corporate video to make an impac

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Simple Online Marketing Tips: Supercharge Your Facebook Page

Posted by on Jun 10, 2015 in Facebook, Social Media Marketing | 0 comments

Simple Online Marketing Tips: Supercharge Your Facebook Page

Your business undoubtedly uses a Facebook page as part of its online marketing strategy and while all of Facebook’s changes have made it more challenging to run such a page, there are things you can do to supercharge your page and make it have an impact on your target audience. You will find this particular social media platform offers a loyal group of followers and with a bit of effort you can maximise your social presence and reap the rewards. Below are a few ti

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2015’s Finest SEO and Content Marketing Blogs, Well Worth Following

Posted by on Jun 9, 2015 in Content Marketing, Digital Media Marketing | 0 comments

2015’s Finest SEO and Content Marketing Blogs, Well Worth Following

In the digital marketing and online marketing world, great things are afoot. You will find great advancements with Google with its topic modelling and semantic connectivity and direct answers. Online marketing professionals are truly creating quality content and rankings are being effectively boosted. Quality content is however not the only course of action that marketers need to take when seeking out better SEO rankings. A well thought out and strategic content mar

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Businesses that should be on Instagram

Posted by on Jun 8, 2015 in Instagram, Social Media Marketing | 0 comments

Businesses that should be on Instagram

On average, 55 million pictures get uploaded to Instagram each day. A research firm called L2, released a report saying that the photo sharing website offers the highest conversion from browser to shopper. While all the statistics show that Instagram is a lucrative social media network, many businesses aren’t capitalising on it. Here are a few types of businesses that should definitely consider including Instagram in their social media efforts: Luxury products Do

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Make social selling part of your daily sales routine

Posted by on Jun 5, 2015 in Social Selling | 0 comments

Make social selling part of your daily sales routine

By Francois Muscat Social selling is the buzzword in all types of social media marketing and digital marketing. People are researching the topic, seeing how it works and they want to start using social media to sell more. While many people draw up plans and realise the opportunity that social selling offers, they’re unsure how to start incorporating this into their day-to-day sales and social media activities. Here are the first few steps: Find an interesting arti

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Online Marketing Advice: How to Add YouTube Video Cards to Your YouTube Videos

Posted by on Jun 4, 2015 in Social Media Marketing | 0 comments

Online Marketing Advice: How to Add YouTube Video Cards to Your YouTube Videos

Online marketing advice: Using YouTube Video Cards with YouTube videos is a great way to grow your online presence and boost engagement with your target audience. These can be used to drive more traffic to your website or even raise money for a project that you are working on. This is done by making your YouTube videos more interactive with YouTube Video Cards. These cards work very similarly to annotations and you can include up to 5 cards in each video, making it

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