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Clever ways to grow your LinkedIn connections

Posted by on Jul 21, 2016 in LinkedIn, Social Media Marketing | 0 comments

Clever ways to grow your LinkedIn connections

LinkedIn is an easy way to connect with your target audience and growing your network helps to establish yourself as an expert in your field. Having many connections on LinkedIn is important, as the more first-degree connections you have will exponentially increase the chances of you being found in a LinkedIn search. Increasing your connections is not that difficult – starting by posting status updates daily. Make sure your posts add value and relate to your busin

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The five trends of social selling that drive demand

Posted by on Jul 20, 2016 in Social Media Optimization, Social Selling | 0 comments

The five trends of social selling that drive demand

Social selling – a big buzzword of 2015 – is the process of developing relationships as part of the sales process. Taking place mainly on social networks like Facebook, Twitter, Pinterest and LinkedIn, it’s a technique largely used in B2B selling. The difference between social selling and traditional selling techniques of days gone by, is that social selling aims to cultivate one-on-one relationships, rather than broadcasting a message to many. Social selling

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Eight ways to use LinkedIn to reach your audience

Posted by on Jul 19, 2016 in LinkedIn, Social Media Marketing | 0 comments

Eight ways to use LinkedIn to reach your audience

Using LinkedIn as part of your company’s marketing strategy exposes you to a massive potential audience, with it being the third most popular social networking site after Twitter and Facebook. Visitors to LinkedIn range from individuals to leaders of business, across every industry you can imagine. Here are some ways you can reach and engage with your audience, using LinkedIn:Use your company page effectivelyMake sure your company page on LinkedIn is represent

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Nine email marketing mistakes that will cost your business

Posted by on Jul 18, 2016 in E-mail Marketing | 0 comments

Nine email marketing mistakes that will cost your business

Email is an integral part of any digital marketing campaign. In order to maximize your next email drop, avoid these common mistakes: RecipientsSending emails to unwilling recipients amounts to spam. Maintain the integrity of your mailing list to improve email deliverability and performance.Lumping all your contacts into one big “To:” list prevents you from increasing your click through rates. By cleverly segmenting your email list, you have the advantage of

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Eight ways to improve a web page

Posted by on Jul 14, 2016 in Content Marketing, Website Content, Website Optimization | 0 comments

Eight ways to improve a web page

Creating an awesome web page that people will visit again and again isn’t easy, but there are some things you can do to improve your chances. Ultimately, you want your readers to experience a page that is user-friendly and quick to look at, as well as offering something interesting that your readers will pass on to others. Here are eight simple tips to try:Ensure your page loads fastInternet connections are getting faster and faster, but there’s always somet

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What Facebook interactions reveal about your content

Posted by on Jul 13, 2016 in Facebook, Social Media Marketing | 0 comments

What Facebook interactions reveal about your content

When looking at Facebook as one of the social media platforms where content is posted, your interactions (likes, shares and comments) can be an indication of how your content is resonating. But is it the sheer number of interactions that counts, or is it the specific number of shares that actually has an effect on the success of your content? While some believe that Facebook shares are more powerful than Likes, the Like button is the quickest way for people to share

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How important is your landing page?

Posted by on Jul 12, 2016 in Content Marketing, Copywriting, Online Marketing | 0 comments

How important is your landing page?

There’s a wealth of information out there for small businesses and marketers on how to optimise their landing pages to improve conversion rates. Sadly, you can’t trust everything you read online, so bad information could lead to bad decisions which ultimately are to the detriment of your business. Here are three of the most common misconceptions about landing pages:Low conversion rates = problems with your landing pageYou can improve your conversion rates wi

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Look at your competitors for digital marketing inspiration

Posted by on Jul 11, 2016 in Digital Media Marketing, Online Marketing, Online Reputation Management | 0 comments

Look at your competitors for digital marketing inspiration

Knowledge is power To benchmark is to “evaluate (something) by comparison with a standard”. It does not mean to copy or plagiarize or pirate. So rest assured that when our experts suggest you look to your competitors as part of your digital marketing strategy, we are not suggesting you do any such thing. However, there is no one who understands the ins and outs of your industry quite like your competitors. They may be your rivals, but they can also be your allie

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Ten design hacks to improve your website design

Posted by on Jul 8, 2016 in Website Design | 0 comments

Ten design hacks to improve your website design

If you are thinking of designing your company’s website, or are looking for ways to improve it, it can be quite intimidating when you think of the vital needs that must be fulfilled – the expectation of your stakeholders and the needs of your target audience. Here are some tips to creating great website design, that you could try out:Start your design in shades of grey – turn your wireframe into visual design with grey tones at first, add your photography, t

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Why link building for SEO is still up there

Posted by on Jul 7, 2016 in Link-building, SEO | 0 comments

Why link building for SEO is still up there

Link building has always been a big factor in ranking at the top of search engines, but like with most things internet based, the process has changed over the years. It’s important to know why links, especially inbound links, should remain a big part of your SEO strategy. Google states there are over 200 ranking factors, yet content and links rate amongst the highest. Just a few years ago, the focus was on the quantity of links, but today it’s more about quality

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