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How to use Facebook Insights to monitor your social media campaign

Posted by on Mar 28, 2016 in Facebook, Social Media Marketing | 0 comments

How to use Facebook Insights to monitor your social media campaign

The value in a carefully considered and researched social media marketing strategy has long been established, with businesses around the world embracing social media marketing as a means to take their brand to unparalleled levels of success. As one of the most popular social media tools, Facebook affords the perfect opportunity to engage in fruitful social selling. Yet, often businesses take their brands to Facebook without sufficiently understanding not only how to

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How microcopy can improve your website

Posted by on Mar 24, 2016 in Content Marketing, Website Optimization | 0 comments

How microcopy can improve your website

Microcopy is the term for the small bits of copy on a website’s interface that help users with their journey across your site – error messages, contact form explainers, hints… It doesn’t sell your services or products directly, but it backs up your brand values. Its goal is to make the experience easier, alleviate customer concerns and help users through the sticking points on your website. It is an essential part of the purchase process, yet many sites igno

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How Twitter ads can increase your customer base

Posted by on Mar 23, 2016 in Social Media Marketing, Social Media Optimization, Twitter | 0 comments

How Twitter ads can increase your customer base

Twitter is where hundreds of millions of people go to find out what’s going on in the world. Twitter ads are designed to help you reach and connect with this audience, to get results that add significant value to your business, 140 characters at a time. Using Twitter ads is an effective way to grow followers. Creating a Twitter campaign will help to build an engaged and connected audience. Most Twitter users (85%) say they feel more connected to small and medium-s

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How Pinterest can boost your blog referral traffic

Posted by on Mar 22, 2016 in Blogging, Pinterest, Social Media Marketing | 0 comments

How Pinterest can boost your blog referral traffic

For social media marketing campaigns, there’s no beating the power of Pinterest for bloggers. Unlike Tweets and posts on Facebook or Google+, which have relatively short lives, Pinterest pins will be repinned over and over, some even being pinned years later. They continue to gain traction for months after they are originally pinned. Here are some tips to get long-term, solid traffic referral from Pinterest. When you get started, you’ll need to create about ten

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Content marketing and inbound marketing – What’s the difference?

Posted by on Mar 21, 2016 in Content Marketing, Inbound Marketing | 0 comments

Content marketing and inbound marketing – What’s the difference?

In the course of deciding on the best strategy to market your unique product or service, it is likely that you have come across the terms ‘content marketing’ and ‘inbound marketing’. But, the question remains, what is the difference between these marketing approaches? While the debate is rife in marketing circles, there are indeed some key differences which need to be understood by anyone involved in the marketing process. Content marketing, as the term sugg

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Designing a website? Here are some tips to get you started

Posted by on Mar 17, 2016 in Website Development, Website Optimization | 0 comments

Designing a website? Here are some tips to get you started

A website is often the first point of contact for a customer, so it goes without saying that it needs to be functional, informative and impressive. Designing a website can be an intimidating task, especially with all the considerations that need to be put into place to keep it current. You can design your own site, or use the services of professionals, or do a combination of both. There are a number of points you need to consider when designing a new website, or eve

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Social selling: Get with the programme

Posted by on Mar 16, 2016 in Social Media Marketing, Social Media Optimization | 0 comments

Social selling: Get with the programme

In the age of relationship-based marketing, social selling isn’t going anywhere. You may have dabbled a bit, or even worked out a strategy for your social selling, but the chances are, you need to step up your game. Social selling allows for a level of service and personality not available before with cold calling, with communications being tailored to individuals’ needs, interests and industries. Here are a few ways that your business can get ahead with social

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Six content marketing goals to build your business

Posted by on Mar 15, 2016 in Content Marketing, Copywriting | 0 comments

Six content marketing goals to build your business

The point of content marketing is to deliver high quality information to your customers, that educates them and ultimately brings their business and loyalty to you. So why is it some content that looks awesome, doesn’t actually do much to build your business? As great as the content may be, without business goals, it’s just content. You need to understand your marketing and business goals to create content that will serve them, not just pass on something for you

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Four essential email marketing goals

Posted by on Mar 14, 2016 in Content Marketing, E-mail Marketing | 0 comments

Four essential email marketing goals

The world is increasingly becoming digitised, with email communication replacing more traditional methods, such as the use of the postal system. Email marketing, of course, has been embraced by businesses the world over, but do businesses sufficiently consider their objectives when seeking to devise a successful email marketing strategy? While there are indeed an array of objectives to consider, where certain objectives depend on each individual business, there are

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Six compelling reasons to update your website

Posted by on Mar 10, 2016 in Online Marketing, Website Content, Website Optimization | 0 comments

Six compelling reasons to update your website

As website technology evolves (daily, it seems), so does the need to update your website. Most websites need updating every few years, sometimes more often, depending on your content. As one of your most valuable marketing tools, the need for a website that is up to date and user-friendly couldn’t be more important. Here are six compelling reasons to update your website, sooner rather than later:Make your site more responsive and adaptiveIf your website starte

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