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How to connect with your customers on a deeper level

Posted by on May 19, 2016 in Community Management, Online Marketing | 0 comments

How to connect with your customers on a deeper level

It’s great to have a huge database of existing customers and a long list of potential ones, but over time, it’s the small core of loyal and consistent customers that you depend on. If these types of people have been with you a while, you are clearly doing something right, but you can work on deepening these relationships, to increase the size of your core group. To connect with your customers, you need to learn about them, share your knowledge with them, listen

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Ways to find and engage with influencers online

Posted by on May 18, 2016 in Online Reputation Management, Social Media Marketing, Social Media Optimization | 0 comments

Ways to find and engage with influencers online

It’s getting more difficult to grow your email marketing subscriber list these days, with people being more careful about personal security and also just tired of being spammed. You can keep on with the ways that do work, like offering sign-up specials or freebies, or you could try expanding your list by engaging with influencers, who already have thousands of connections. So how do you get and engage with influencers online? Firstly, you need to identify the plat

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The key to avoiding email marketing traps

Posted by on May 17, 2016 in Content Marketing, E-mail Marketing | 0 comments

The key to avoiding email marketing traps

Email marketing is a very effective tool to get the word out there about your product, service or company. It can yield very high results, allowing for easy conversions and ultimately, good sales. But since just about everyone is using email marketing, it’s vital not to make the common mistakes that businesses are making over and over – give your email marketing a strategy and some serious thought and try to avoid these traps:Don’t disappear after the first

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A marketing guide to Twitter direct messages

Posted by on May 16, 2016 in Social Networking, Social Selling, Twitter | 0 comments

A marketing guide to Twitter direct messages

If you’re pursuing a social media strategy, then Twitter is probably one of your chosen channels. Not only is it easy to connect with your ideal customer on Twitter, but you can also use a variety of features on this platform to engage with them.  Brands who already have a following on Twitter should consider using direct messages to connect with people. Not all Twitter users are keen on engaging with brands via direct message, so you need to be smart about how y

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Does your business need a mobile marketing strategy?

Posted by on May 12, 2016 in Mobile Marketing, Mobile Solutions | 0 comments

Does your business need a mobile marketing strategy?

In a word, yes. Latest statistics (which change almost daily) show that 67% of consumers check their email on a smartphone. As many as 75% of Gmail users access their accounts on mobile devices (Gmail has over 900 million users). Quite scary statistics show that average internet users are spending 51% of their online time on mobiles, 42% on a desktop or laptop and 7% on other connected devices. It goes to show that if you’re not reaching your audience through mobi

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How to use Facebook for clever social marketing

Posted by on May 11, 2016 in Facebook, Social Media Marketing | 0 comments

How to use Facebook for clever social marketing

By now, most businesses know that they should have a business Facebook page – with over a billion daily users, it’s easy to see why. There are a number of ways to grow your business and following through Facebook, well worth a shot, even if you don’t like using Facebook very much. With targeted advertising, you can reach a very specific audience, which you should have determined by looking closely at your existing customer base and buying personas. It’s quit

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How To Tell If Your Digital Marketing Strategy Is Working

Posted by on May 10, 2016 in Digital Media Marketing, SEO | 0 comments

How To Tell If Your Digital Marketing Strategy Is Working

It’s all the buzz, and anyone without one is a loser. But how do you know if the effort you’re putting into your digital marketing is paying off? Where are the goal posts? As with all achievements in life, from running a marathon to learning a new language, it’s crucial to have a clear vison of the goals you wish to accomplish. How will you know you’ve succeeded if you haven’t envisioned success. The main marketing goals for 2016 According to a 2015 study

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Why your business needs community management services

Posted by on May 9, 2016 in Community Management, Social Media Marketing | 0 comments

Why your business needs community management services

Thinking of hiring a community management service to manage your online engagements? Here are some of the top benefits of outsourcing this service: They stay up to date with the latest best practices and developments  When you hire a social media manager, this person will likely be working in a silo with little input from other people in the digital and social spheres. A digital marketing company that specialises in community management services, however, is more l

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Is Paid Advertising Cheating?

Posted by on May 5, 2016 in Online Marketing, PPC, SEO | 0 comments

Is Paid Advertising Cheating?

If inbound marketing is all about creating value for your customers and prospects in order to grow organically into an industry leader and esteemed brand… is paying for advertising not a cheat? Yes and no As with so many things in life, there is no definitive answer. Paid advertising a case of not “what”, but “how”. No one likes to be bombarded with annoying, intrusive ads. However, finding a gem of a product or service through an ad is a treat. Inbound ap

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Six Step Formula For a Winning Digital Marketing Campaign

Posted by on May 4, 2016 in Digital Media Marketing, SEO | 0 comments

Six Step Formula For a Winning Digital Marketing Campaign

Competition today is brutal. To win in business, you need to employ the best online practices, including a comprehensive digital marketing strategy to streamline your marketing activities. To make sure you are prepared, here is a six step checklist:Is your website a sight for sore eyes?Digital marketing promotes organisations through electronic media. An advantage of digital marketing over traditional marketing is that it monitors what is being viewed, how ofte

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