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Three things that make a social media management course a success

Posted by on May 26, 2015 in Training | 0 comments

This post is written as part of our social media managers course exercise, so it may not be totally complete. As a trainer one is always worried about how delegates in a course will take to your training style. Some of a trainer’s fears are:Delegates don’t contribute their ideas to the class People arrive late and put pressure on completing all the topics Delegates not understanding the trainer if English is not their first language1) Planning your succe

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Two Traits of Effective Copywriting

Posted by on May 26, 2015 in Copywriting | 0 comments

Two Traits of Effective Copywriting

It’s not particularly difficult to spot effective copywriting when you come across it on the net. There are, however, a few traits or characteristics that set outstanding copywriting aside from good copywriting. The following piece will take a closer look at two of these traits. It steers well clear of excessive hyperbole and jargon Avoiding hyperbole and jargon is something many copywriters find difficult to avoid. And while it has its place in your copy, it does

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Periscope: how to start using it

Posted by on May 25, 2015 in Social Media Marketing | 0 comments

Periscope: how to start using it

The buzz word on social media these days is ‘Periscope’. This tool lets you watch and broadcast videos from an iPhone or other Apple gadget. In a way, it’s like a visual Twitter because it gives you instant access to watch whatever someone is broadcasting in real time. One of the biggest benefits of Periscope is that people can follow you and be notified whenever you start broadcasting something. There’s no uploading video content and hosting it on another s

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Social selling tips: how to mine leads on social media

Posted by on May 22, 2015 in Social Selling | 0 comments

Social selling tips: how to mine leads on social media

Social selling is the new, improved way to go about finding and fielding leads online. Smart salespeople and business owners are already starting to incorporate social media into their leads funnel and for good reason. It is becoming increasingly harder to set up meetings with potential clients, spam filters are more sophisticated (so you can’t always e-mail whoever you want) and social media is where many people are spending their time online. One challenge many

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Web Design Mistakes that you should try to Avoid

Posted by on May 21, 2015 in Website Design, Website Optimization | 0 comments

Web Design Mistakes that you should try to Avoid

Web design is an incredibly tricky field – if you don’t get it just right, your website could very well fail. There are a number of pitfalls that you should try and avoid when it comes to quality web design. The following piece will take a closer look at two of these: Vague Design or Message The user needs to figure out what your website is all about in a matter of seconds. The last thing that any user wants is to spend a few minutes trying to figure out exactly

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Attracting New Customers to your Business via Social Media

Posted by on May 20, 2015 in Social Media Marketing, Social Media Optimization | 0 comments

Attracting New Customers to your Business via Social Media

Whether you’re selling your products and services to other businesses or to private citizens, there’s a good chance that they will be active on several social media platforms. Understanding the social media landscape is the key to understanding where you should focus your efforts. Identify which social media channels your target market is most active on This is probably the most important step that you can take in ensuring that you reach your target market. If y

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A Few Red Flags You Should Look Out for when Approaching a Copywriting Service

Posted by on May 19, 2015 in Content Marketing, Copywriting | 0 comments

A Few Red Flags You Should Look Out for when Approaching a Copywriting Service

There are thousands of copywriting services available in South Africa today. These include large departments within some of the most reputable marketing organisations, right the way through to freelance copywriters working out of their homes. This piece will look at a few red flags you should look out for before hiring a copywriter. Your Chosen Copywriter doesn’t have any Samples or a Portfolio for You Whether you’ve chosen to hire a freelancer or a marketing fi

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Use images in smarter ways to boost your social media engagement

Posted by on May 18, 2015 in Social Media Marketing | 0 comments

Use images in smarter ways to boost your social media engagement

Internet marketers have taken the use of images in their campaigns to the next level. Services such as Shutterstock, online tools that make infographs for you and the number of graphic designers who are contracted to create unique, exciting images for brands, are just a few things that show us how important images are in our social media campaigns. If you’ve been experimenting with photos and images on Twitter and Facebook then you will know that social media upda

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The rise of social selling

Posted by on May 15, 2015 in Social Selling | 0 comments

The rise of social selling

Whether you’re a business owner or a salesperson, your job is to sell. The new way of doing this, called social selling, opens up many doors for you. When you start using social networks to explore sales avenues, you will inevitably start with the people you already know, such as clients, colleagues and friends. If you’ve already joined LinkedIn, you’re probably using it as an online resume, but this can quickly be expanded into an online sales funnel which ca

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Web Design Differentiates Your Brand from the Rest

Posted by on May 14, 2015 in Website Design, Website Optimization | 0 comments

Web Design Differentiates Your Brand from the Rest

Effective web design is a unique tool that far too few brands maximise on in our modern times. It is a tool that helps you create and reinforce a unique brand identity that both cuts through the clutter of traditional branding and helps develop sustainable relationships with consumers. Therefore, join us as we discuss how web design can help your brand reach new heights in business success. Developing your Unique Brand Identity While every brand has a unique identit

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